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Talk:Landing page optimization

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Copy editing and restructuring

[edit]
  • Introductory paragraph
    • Reformatted to explain landing pages.
    • Removed the last two sentences, as they are mentioned later in the article.
  • First two sections (target-based and experimentation-based LPO) merged into a single section.
  • LPO based on targeting
    • Changed the bulleted list to a numbered list.
    • Improved formatting.
  • LPO based on experimentation
    • Changed the bulleted list to a numbered list.
    • Improved formatting.
    • Removed the last sentence from the closed-ended item because those topics are discussed later in the article.
  • Created a new section for experimentation-based LPO.
  • Described generic A/B testing.
  • Pros/cons renamed to advantages/disadvantages.
  • Moved MVLPO to its own article, as there is more information on that subject than A/B testing or total-experience testing.
  • Sorted the "See also" list and corrected the capitalization.
  • Moved the "References" section below the "See also" section.
  • Internal links added
    • 1998, 2003, 2004
    • A/B testing
    • advertisement
    • ATG
    • Blue Martini Software
    • browsing
    • campaigns
    • click-through
    • demographic
    • e-commerce
    • FAQ
    • GIGO
    • Internet marketing
    • IT
    • JavaScript
    • landing page
    • LEGO
    • predictive analytics
    • press releases
    • seasonality
    • segmentation
    • tagging
    • targeting (advertising)
    • touchpoints
    • webpage
    • website

Gmazeroff (talk) 15:23, 20 June 2008 (UTC)[reply]