Talk:Joy Mangano/Archives/2014
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Thermalon promotional text
Yes, according to the press release (ahem...) "Thermolon technology, the first patented, ceramic-based non-stick coating that (can)be heated up to 850°F." Assuming this is true, it is meaningless marketing peacockery. Here are a few things Thermolon is not:
- the first ceramic-based non-stick coating
- the first patented non-stick coating
- the first patented, ceramic-based non-stick coating
- the first non-stick coating that can be heated up to 850°F
- the first patented non-stick coating that can be heated up to 850°F
- the first ceramic-based non-stick coating that can be heated up to 850°F
- the first patented, ceramic-based non-stick coating that can be heated up to 850°F.
Had there been another patented, ceramic-based non-stick coating that could be heated up to 850°F, the claim would have been that Thermolon "technology" (a.k.a. ceramic coating on cookware, like Grandma used to use) is the first patented, ceramic-based non-stick coating that can be heated up to 850°F whose name starts with a "t". Alternately, they might have said it is the first patented, ceramic-based non-stick coating that can be heated up to 850°F that is "environmentally friendly" (whatever that might mean). Perhaps it's the first patented, ceramic-based non-stick coating that can be heated up to 850°F available in a range of colors. Or... whatever. The correction for all of this marketing double-speak is to use independent reliable sources, rather than press releases. Corporations promote their products. It's what they do. Every product is new, amazing, unique, the first, environmentally friendly, non-toxic and hypo-allergenic. If it's truly a meaningful "first" or "unique", reliable sources will discuss it as such, without the long list of qualifiers. "Environmentally friendly"? Says who? The company that makes it -- presumably after an impartial, detailed examination of the impacts of its non-recycled, non-recyclable product. "Hypoallergenic"? As compared to the other products made of a combination of peanuts, shellfish and ragweed? Argh. - SummerPhD (talk) 05:54, 25 January 2014 (UTC)