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These adverts were never shown in the UK, although I am familiar with the name of the character. I think the article would benefit from a more thorough explanation of the general concept; what was the advertising agency thinking? Presumably Joe Isuzu was a parody of used car salespeople, but how did the advertisements avoid making Isuzu look like a bunch of liars selling inadequate products? Did the adverts have a positive or negative effect on Isuzu's sales? Judging by the company's subsequent performance in the US, the adverts appear to have been disastrous. -Ashley Pomeroy (talk) 09:16, 4 June 2009 (UTC)[reply]
In one of the commercials, maybe the first one, he claimed his name was Joe Isuzu. But, that was most likely one of his lies: He said buyers should "make the check out to me, Joe Isuzu." SlowJog (talk) 21:11, 29 November 2021 (UTC)[reply]
