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Bio site

70.44.188.240 (talk) 01:48, 6 March 2008 (UTC)of him on JCPenney's site, if anyone wants to take this further; I'm not very good at writing biographies. The linked bio is rather POV (it trumpets J. C.'s Christianity nearly as much as the C&P that was here did) and is probably copyrighted anyway, so I don't think we can use it as-is. -lee 21:31, 3 Oct 2003 (UTC)

Logo Changes

About the only real difference (at least that I can see) is that the font is bolder. WAVY 10 19:33, 8 August 2007 (UTC)


Error in "Penneys" Logo? Not 1971

"In 1971, the company adopted the famous JCPenney logo which is still in use today." That can't be right. I remember my mom taking me to Penneys, and the store at Park City Lancaster PA was emblazoned with the stylized "Penneys" logo. Now I was born in 1972, so that logo must have been in use throughout the 70s (else I wouldn't remember it).

Also, in the 1978 Dawn of the Dead movie, it too shows the classic "Penneys" logo. I'm going to take a guess that the article should read 81 not 71... a simple typo. - Theaveng 22:30, 27 September 2007 (UTC)

It's not an error. The official introduction of the 'JCPenney' logo was in 1971. New and remodeled stores typically received signs with the new logo, but some stores did not for a while. In fact, many pre-1971 JCPenney stores would sport the 'Penneys' (or J.C. PENNEY CO.) logo signs well into the '80s, though the window decals and most of the in-store signage and literature were updated. Stevenswain 23:59, 27 September 2007 (UTC)

Stevenswain is correct. The rollout did not make it to older stores for quite some time. The logo was designed by Unimark, introduced in 1971, and won an Industrial Designers Society of America award in 1974. Unimark went out of business in 1977.--Scottr76 20:22, 28 September 2007 (UTC)
I can see that changing signs would be difficult to update, but what about the window decals? Why does the Pittsburg-area JCPenney include the old-style logo on its windows?
Why do I have an old catalog from the 70s with the Old logo instead of the New one? Can you provide a Citation that the logo was adopted in 71 & won an award in 74? - Theaveng 15:00, 29 September 2007 (UTC)
Numerous sites claim it was adopted in 1971 (or 1970s), however, I can't account for their reliability (and may in fact just get their info from WP), so i won't bother to include them. I will note, that i haven't found a SINGLE reference to a 1981 adoption of the logo. As for the award, look here: Jay Doblin, FIDSA, second paragraph from the end. Also, look at Unimark International, (various pages on that site) you see that Unimark did the JCPenney logo, and was on its client list in 1970, and since Unimark began its last design in 1977, and I find it unlikely that a company would sit on a new logo for 4 or more years, I see no way the 1981 date would be correct.
As for the decals, it doesn't surprise me. Penney's stores are not always able to switch things out that quick. The same people who would remove and replace those decals are the same ones who set departments and put up sale properties. Window decals are at the bottom of the list of things to do, and some stores aren't as on top of things as others. Another example is that when Burger King changed their logo, you could still find items around the store with the old one (and probably still can). It's not uncommon for an old logo to hang around a retail store for years. One interesting case in particular is the Penneys in Fremont, Nebraska - as of April 2002 it still had the old logo in the mall: Labelscar: Fremont Mall; Fremont, Nebraska. Of course we all know this didn't mean that Penney's didn't change their logo until 2003, but using your reasoning, that would be the case.
As for the logo on the catalog, I don't know. I haven't seen it, so unless you can post a scan of it, I can't account for that. Right now, I have to take your word for it, and sorry, that's not enough for an encyclopedia. Nor does it exclude other possible reasons for its use in a catalog.
In any case, you have provided nothing to back up an actual 1981 date, since all of your information seems to be 'after an alleged 1979 catalog was produced', and doesn't provide a specific date.--Scottr76 16:11, 29 September 2007 (UTC)
Unfortunately I don't have a digital camera to capture the image of my catalog, so I have no proof to show you. (shrug). BTW it's fun looking at all the ugly styles of that day, like yellow carpets with orange curtains. What on earth were people thinking??? - Theaveng 16:21, 29 September 2007 (UTC)

Off-topic: Here's an interesting picture... the old logo on a present day JCPenney, Little Rock, Arkansas. This validates your point about how an old logo can "hang around" even 30 years later. http://www.labelscar.com/wp-content/uploads/2007/06/university-mall-10.jpg - Theaveng 16:21, 29 September 2007 (UTC)

WikiProject class rating

This article was automatically assessed because at least one WikiProject had rated the article as start, and the rating on other projects was brought up to start class. BetacommandBot 15:58, 10 November 2007 (UTC)

Is it relevant?

On the J.C. Penney article, there is a section about how JC Penney was boycotted by gay rights groups ten years ago for pulling their ads from Ellen. I don't think this is useful anymore, and if I'm not allowed to add this more recent controversy to Dillard's, this is a serious double-standard. --Jnelson09 (talk) 19:54, 28 November 2007 (UTC)

I decided to remove that section. I provided the best reason I could in my edit summary. --Jnelson09 (talk) 20:00, 28 November 2007 (UTC)