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We can't just grab a page of text and put it in our article as a quote. We can, however, rewrite it and cite it, the "back of the box" is an insufficient citation. Which box, what year?
As seen on the back of the box:
Vernon J. Herzing started working for Post Cereals in 1951, as a summer student working in the factory. He joined Post full-time in 1960 and, in 1976, was named a facility manager in Battle Creek, Michigan. Vern wanted to create a product that combined cereals from one of Post's facilities - where, in 1986, we manufactured C.W. Post (a granola-based product), Toasties, Grape-Nuts Flakes, and Sugar Sparkle Flakes (a frosted corn flake product). He wondered if, by combining these different cereals, he could create a new product - one that would outsell all the others. One Saturday afternoon at home, Vern asked his 18-year old daughter Kimberly to help him prepare different cereal mixtures. They weighed and mixed the different components of cereal and began to sample the combinations, ultimately picking a favorite. The next step was to figure out what to call the product. First, the Post team came up with "Battle Creek Cereal," but research showed that many consumers didn't like the name, although the product itself earned top marks. At the time, no cereal on the market offered those kinds of mixed textures. So the team presented their dilemma to Eva Page, a Post brand manager. Eva tasted the cereal and said, "the concept is Honey Bunches of Oats & Flakes." This time, consumers loved the name, and wanted to know where they could buy it! The project was back on track, with a product officially dubbed Honey Bunches of Oats. After three years of development - most of the time spent searching for a concept - Honey Bunches of Oats cereal hit the market in 1989. During its first year, the product garnered an impressive share of the total cereal market, and was considered a runaway success. Honey Bunches of Oats cereal has grown to become one of the top-selling cereals in America today.
In recent years, the short name "Bunches" has been used around the world as a pet name for one's loved one to replace the old pet name "honey".
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