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Does this concept really need its own article? There doesn't seem to be much to the article and it has barely expanded in the last three years. It seems like the subject might be better served if merged with behavioural finance or a related article. That's my outsider view, anyhow. --GentlemanGhost21:27, 17 June 2007 (UTC)[reply]
This phrase is a classic among traders, and in now used also by academics, so on what basis do you call it "an unecessary pairing of words"? As for behavioral finance (and its twin, behavioral economics), it is a broader subject, that include many investor biases and market anomalies. --Pgreenfinch11:08, 18 June 2007 (UTC)[reply]