Talk:Friskies/draft
Advertising and endorsements
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Starting in 2011, Friskies has been developing digital games for cats on mobile devices that are played using touch-screens. Some of its early games included Cat Fishing, JitterBug and Pull 'n Play, which each focused on chasing moving targets on the screen.[1]
According to Adweek, Friskies "jumped on the cat Internet meme phenomena."[2] The internet celebrity cat, Grumpy Cat (also known as Tardar Sauce), became a Friskies spokescat in 2013[3] after having been featured in episodes of the Friskies YouTube game show "Will Kitty Play With It?"[4][5][6] That same year, Friskies created a series of four Henri, le Chat Noir short films on the subject of "cat food boredom"[7][8][9][10] and several internet celebrity cats were used in a Christmas music video called "It's Hard to Be a Cat at Christmas."[11]
In 2014, Friskies created a satire in partnership with The Fine Bros., whereby they filmed reaction videos of cats watching web series' created by Friskies.[12] Later that same year, Friskies started "The Friskies 50," a list of the most influential internet cats. The list is based on the cat's audience and engagement on social media sites, media coverage and other factors. Users can also input a cat name to see how cats that did not make the list compare.[13] At the 2015 South by Southwest Interactive festival, Friskies promoted its bacon-flavored cat food with a bacon/cat-themed art gallery, some of which were constructed using Friskies products and bacon.[14] In 2016 Friskies worked with Buzzfeed to create "Dear Kitten" videos, where an older cat teaches a younger one how to be a house-cat. The series had more than 30 million views. A sixty second spot based on the series was aired during the Super Bowl, which was the first time Friskies aired a television commercial.[15][16]
References
[edit]- ^ McAfee, Melonyce (29 September 2015). "Why your cat needs an iPad". CNN. Retrieved 26 October 2015.
- ^ Heine, Christopher (December 10, 2014). "Here Are the Top 10 Most Loved Brands in Social Media From November". AdWeek. Retrieved August 12, 2016.
- ^ Smith, Aaron (18 September 2013). "Grumpy Cat signs endorsement deal with Friskies". CNNMoney. Retrieved 16 June 2016.
- ^ "Grumpy Cat: The Internet's Favorite Sour Cat Draws Crowds at SXSW". ABC News. 4 April 2012. Retrieved 11 March 2013.
- ^ "Grumpy Cat - Pamprrrrd at Friskies Photo Shoot". TMZ.com. 8 March 2013. Retrieved 12 March 2013.
- ^ Popkin, Helen (24 October 2012). "Sex, death and Grumpy Cat: The true meaning of SXSW - Technology on". NBC News. Retrieved 13 March 2013.
- ^ Nudd, Tim (1 March 2013). "Henri the Existential Cat Sells His Bleak and Blackened Soul to Friskies". Adweek. Retrieved 6 March 2013.
- ^ Stampler, Laura (1 March 2013). "AD OF THE DAY: Henri The Existential Cat Sells Out To Peddle Friskies". Business Insider. Retrieved 6 March 2013.
- ^ "Henri the cat sells out to Friskies, fills us with existential despair". msnNOW. 1 March 2013. Retrieved 2013-03-06.
- ^ Gorgan, Elena (1 March 2013). "Viral of the Day: Henri le Chat Noir Is Now Selling Cat Food". AdWeek. Retrieved 6 March 2013.
- ^ Gianatasio, David (December 12, 2013). "Friskies Forms Internet Celebrity Cat Supergroup for Charity". AdWeek. Retrieved August 12, 2016.
- ^ Castillo, Michelle (April 1, 2014). "Cats React to Viral Videos in Surreal Friskies-Branded Spoof". AdWeek. Retrieved August 12, 2016.
- ^ Gazdik, Tanya (10 July 2014). "Friskies Launches Four-Legged Influencers List". MediaPost. Retrieved August 12, 2016.
- ^ Bazilian, Emma (16 March 2015). "Friskies Invites Famous Felines to Its Bacon-Themed SXSW Gallery". AdWeek. Retrieved 12 August 2016.
- ^ Castillo, Michelle (January 22, 2015). "BuzzFeed Creates Its First TV Ad, and of Course It Features Cats". AdWeek. Retrieved 12 August 2016.
- ^ "Friskies, BuzzFeed release new "Dear Kitten" videos". FOX News. 29 January 2016. Retrieved 12 August 2016.