Talk:Focus group/Archives/2015

Phony bologna

What's with the uncited "Lukman Nadabo" bit? Founded by philosopher so and so in 1888, this has been repeated all over the web but who are these guys and is this phoney baloney? Can we have a citation here so it doesn't look like someone is just screwing around? ~~ —Preceding unsigned comment added by 76.205.119.189 (talk) 17:54, 25 May 2010 (UTC)

A "Focus Group" is not equal to an "online panel", and an "online panel" is not equal to a "focus group". While there may be some instances of the two terms being correctly used in conjunction, in general one is a research methodology, the other is a database of online respondents. "Online Panel" should have it's own section to reflect this and should certainly not be re-directing to "Focus Group". —Preceding unsigned comment added by 202.139.104.226 (talk) 23:46, 23 July 2008 (UTC)

Looks suspiciously like a press release from NFO research to me. charlieF 09:25 Mar 20, 2003 (UTC)

Copied some of the less relevant stuff here:

Potential focus group respondents are invited by e-mail. Those who accept the invitation receive a URL and a password that admits them to a protected area within a website maintained by NFO Research. When they arrive, a trained moderator will conduct the on-line focus group over the Internet.

In NFO's on-line focus groups, when a question is asked of the group, all of the respondents type their responses simultaneously. On-line focus groups may begin with a simple series of text-based questions or they may jump right in to a technical discussion. Using a variety of commercially-available software programs, sophisticated images can be displayed on the respondent's computer screens. These images can take the form of web pages, a photo slide show, storyboards of possible future advertising or even three-dimensional (3-D) graphics.

The need for this new system was identified by Hugh Davis in 1999, and he consequently developed a system and method for conducting focus groups using remotely loaded participants over a computer network. charlieF 09:32 Mar 20, 2003 (UTC)

Nah. It's not a press release. These concepts are from the teachings of Hugh Davis, who was awarded a patent for conducting focus groups using remotely loaded participants over a computer network. Like any good innovator, Hugh first acknowledged the state-of-the-art then identified a major problem with it. He has nothing to do with NFO Research. SNowwis

---

In the world of marketing, such a focus group is apparently an essential tool for acquiring feedback regarding new products.

The word 'apparently' is there because other ways can be used to gain feedback.

That is not a good reason for including the word. Focus goups do not merely appear to be valueable sources of info. They have proved to be very valuable over a quarter of a century. The fact that there are many other sources, even better sources, does not change this. It is more than mere appearence. Maybe "essential tool" is too stong. Maybe "important tool" would be better.- - - user:mydogategodshat