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Landmark commercial

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Perhaps something should be included about FIDO's recent commercial - it features a man with a 'changing life' and the last two scenes include him in an apartment with a woman, presumably a partner, and then the next 'transition' features him with his arm around another man, who then 'snuggle' in together. Likely a fairly landmark situation on TV, as it's not often you see commercials nonchalantly presenting homosexuality in an everyday scenario, especially as if it was nothing out of the ordinary. I for one can't recall another commercial even featuring a gay couple that wasn't targetted at the gay community. 74.116.151.58 05:42, 9 April 2007 (UTC)[reply]

Errors checked ok!

  • From what i know, and based on what is written on Wikipedia, IKEA featured a commercial specially designed for the homosexual market. It's safe to say that the man in the Fido commercial, created after the Rogers takeover, plays the role of an indecisive bisexual. What i personally don't like about this commercial is that the second couple has a child, but the father leaves the woman for a man, leaving the child to be presumably fatherless. (Someone shares my opinion!) No matter what we morally believe, however, this is a landmark moment for Fido where they try to target certain types of commercial. (Also, this commercial was discussed in an After Eldon article.)

    That being said, there are other important commercials from the company. Particularly, i remember one with a taxi driver and the lady passenger has a dog. The woman proclaims "a 20-second call is a 20-second call", so that would be a commercial for per-second billing. There is also one with a Goliath-sized dog, announcing the interoperability between Rogers and Fido's networks and a MoreSightings.ca URL proclaiming "coast to coast coverage". Besides that, there are many more commercials, including a "Fidomatic" one that says Fido is the first to bundle a voice mail with prepaid services in Canada.

    All in all, there should be an "Advertising" section, but it should remain just as clean as the rest of the article currently is. :D --TELUS freak again (talk) 00:10, 26 June 2011 (UTC)[reply]

Why the hell is there two paragraphs on employee's opinions on how their benefits changed after the Rogers acquisition? That's not remotely encyclopedia-worthy. --Westacular 00:42, 10 January 2007 (UTC)[reply]

  • These seem to have been removed a long time ago, so i'm not sure. However, perhaps a "controversy" or "labour" or similar article section would be appropriate to discuss well-known employment issues, if any, after Rogers bought Fido. --TELUS freak again (talk) 00:10, 26 June 2011 (UTC)[reply]

Fido's Network

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Fido does no longer own a cellular network that is separate from its parent company, Rogers. Fido's former network was merged into its parent company's network.

  • Please make sure to sign your comment when you write on a talk page. As for saying that Fido no longer owns a cellular network, that would be false, because Fido operates regional CityFido networks along with related plans. Furthermore, the Spectrum Direct website from Industry Canada that for 1900 series frequencies, Fido owns 1850.000000 MHz for Tx and 1930.000000 MHz for Rx while Rogers owns 1890.000000 MHz for Tx and 1970.000000 MHz for Rx. So not only does Fido own their own network, it also operates on slightly different frequencies, kind of like an FM radio. Both networks are different but there is interoperability between one and the other. Perhaps this is how Rogers/Fido/Chatr can tell if a customer is in their regional CityFido/Chatr zone or if they are using the "coast-to-coast" Rogers network instead. Please feel free to share any helpful information. :D Thank you. --TELUS freak again (talk) 00:10, 26 June 2011 (UTC)[reply]
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Hey guys, Mike from Fido here. Was wondering if someone would be so kind to update the logo with our current one? The one on the page is a bit outdated.

Our logo is available here: http://forums.fido.ca/html/assets/sitelogo.png If the file is not in the proper format, please let me know and I'll figure something else out. Thanks very much! RogersMichaelT (talk) 17:28, 4 January 2016 (UTC)RogersMichaelT[reply]

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Additional citations

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Hi, I am a new user to Wikipedia. I noticed that this article states that “Fido was the first carrier in Canada to launch a GSM-based network” without providing citation. I think providing additional information to reference sources 1, 2, and 3 would also aid future readers.--Jesspan96 (talk) 18:15, 15 November 2018 (UTC)[reply]

Honestly, the whole article reads more like an ad than anything. This is demonstrated by the fact that we obviously have people who work for Fido editing or attempting to edit the article (ex: user RogersMichaelT) — Preceding unsigned comment added by 2607:FEA8:4DE0:844:C131:5DE2:5CD2:BE11 (talk) 22:58, 4 January 2019 (UTC)[reply]