Talk:Epocrates

NPOV questions

It looks like much of this is marketing content – intended to supplement the company website or other materials, rather than to provide neutral information about the company or its products. The issues are pretty endemic and might require some substantial rewriting. The "History" section, last three paragraphs of "Products", and the first sentence of the article are neutral but beyond that it's tough to find a paragraph that doesn't contain promotional language. Here are some examples:

• "#1 medical application among U.S. physicians and nurse practitioners" => should be, perhaps, "most widely-used medical application among U.S. physicians and nurse practitioners"
• "Epocrates has established a loyal network of more than one million health care professionals" => i.e. "Epocrates has more than one million customers". The citation doesn't provide evidence that these customers are "loyal", or that they constitute a network in any meaningful sense.
• "enables clinicians to instantly access valuable drug prescribing and safety information" => "quickly" feels more neutral, valuable should be omitted
• "offers all the valuable tools of Epocrates Rx" => omit "valuable", an encyclopedia shouldn't have a perspective on whether Epocrates Rx's tools are valuable or not
• "free, fast, and effective" => if it's more effective than other tools, that should be based on a citation
• "providing you with answers, not more questions" => (a) addressing "you", the potential customer, is characteristic of marketing materials, and (b) This seems to be a claim that other tools leave you with questions, but this tool answers them. More appropriate for marketing materials than an encyclopedia entry
• "Earn credits through real-world, case based learning in a highly interactive format." => not encyclopedic tone – this statement is clearly addressing a prospective customer
• Someone described as "seasoned" might better be described as "experienced" or "senior" – seasoned makes a value judgment about the result of their time in the industry. Likewise "extensive experience"
• The team bio's don't seem to be supported by the citations provided. Might be original research or self-report?