Talk:Elaboration likelihood model/Archives/2012

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reference Miller, 2005

I think it would also be useful to know where you got this text from:

Peripheral route processes, on the other hand, do not involve elaboration of the message through extensive cognitive processing of the merits of the actual argument presented. These processes often rely on environmental characteristics of the message, like the perceived credibility of the source, quality of the way in which it is presented, the attractiveness of the source, or the catchy slogan that contains the message (Miller, 2005, p.129).

Please add the complete reference. It is not verifiable as stated. 137.120.237.122 10:33, 14 September 2007 (UTC)Kim

I'm still learning the actual editing process here, however this is the complete reference for the above: Miller, K. Communication theories: Perspectives, processes, and contexts. 2nd ed. Boston: McGraw-Hill, 2005. Ryanx7 (talk) 20:07, 19 October 2009 (UTC)