Talk:Customer relationship management/Archives/2016

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Major revamp of page

I have reviewed the page and all discussion topics. I have decided that a major edit is in order. I would like to condense the type/variations section into three: operational, analytical and collaborative. I would then like to create a section called modules and place the following topics: SFA, EMM, CCRM, etc.. based on work done by Paul Greenberg. The sections on Social Media and Small business would then be deleted. Twitter and Facebook are communication channels similiar to direct mail or surveys. --RM MARTIN (talk) 02:04, 19 February 2010 (UTC)

Integrating social meadia is not just about communicating WITH customers via twitter/whatever, it's about tapping into what consumers are talking about - in order to then react. There are numerous examples of companies doing this sort of thing. It's much more than just a communication channel similar to direct mail or surveys! —Preceding unsigned comment added by 213.164.7.130 (talk) 16:23, 16 December 2010 (UTC)

I have to agree with everyone. A major revamping maintaining the original editors intentions and integrity for the article are requested and needed? The article is good. Agreed it is written like an advert though. There are many references to vendors. The examples are not contextualized for an encylopedia read, article. Is this the only reference to CRM? If it is,it is agreed. It definitely needs some work. __Minnie2Moor (talk) — Preceding unsigned comment added by Minnie2Moor (talk • contribs) 04:56, 5 April 2014 (UTC)

Can't agree more, major rewrite needed. CRM is about customer management and relations, NOT about software. I suggest this page talks about mnaging customers, and a new page, "CRM Software" talks about the systems. Happy to have a go, but as I work for a CRM vendor don't want to barge in uninvited.

SamGreen01 (talk) 14:18, 25 june 2014 (UTC)

This just needs factual information about what CRM systems are, nothing more. Right now it reads like a white paper for why your business should adopt such a system. Pathogen1014 (talk) 01:29, 11 November 2014 (UTC)