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Page not meeting Wiki standards - Need guidance on cleanup

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I see that our site was marked with "inappropriate tone" and "uses first or second person inappropriately". I am trying to understand exactly what needs to be cleaned up so that we do not violate any Wiki rules. Would someone please give me some tips? Thanks! Widgetgirl 20:14, 6 February 2008 (UTC) —Preceding unsigned comment added by Widgetgirl (talk • contribs) — Widgetgirl (talk • contribs) has made few or no other edits outside this topic.

It still reads like an ad. Encyclopedia articles are supposed to be impartial, not advocacy. They should never address the reader in the second person, or tell the reader that this product will make their life easier or increase sales. A line like "advertisement widgets that can be served across the web spread virally by users as they grab and add your widget" does both. Do you work for Clearspring?--Orange Mike | Talk 20:30, 6 February 2008 (UTC)[reply]

Yes, I work for Clearspring and just updated my user page to reflect that. We have some work to do here, so I am going to blow away a lot of the content first and then build it back out. We don't want the page deleted and want to respect the community. Thanks for the feedback. Widgetgirl 21:05, 8 February 2008 (UTC) —Preceding unsigned comment added by Widgetgirl (talk • contribs)

I just cleared out the linkfarm (there should not be more than one link to the subject's own website). We need to get rid of the external links in the body of the article, for starters. Also, you need to stop editing the article, Widge; it's usually a violation of the conflict-of-interest guidelines here (read the note I left you on your talk page). If you want to suggest changes, make the suggestions here. --Orange Mike | Talk 22:01, 8 February 2008 (UTC)[reply]

Ok - got it. I just read through the link you placed on my user page. What I would like to do is update the body of the article to point to external sources (articles in other publications). I'll outline a new body with other links on Monday and post it here for review first. Widgetgirl 23:06, 8 February 2008 (UTC) —Preceding unsigned comment added by Widgetgirl (talk • contribs)

I would like to propose the following change to the History section of the article. Please review and comment. Widgetgirl 16:16, 12 February 2008 (UTC)[reply]

These external links all need to be converted to references. See WP:REF for help on doing that. --Orange Mike | Talk 19:27, 13 February 2008 (UTC)[reply]

Proposed History Rewrite

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This entire section below is a proposed rewrite of the History section of the article. I am current working on it to improve the references. Widgetgirl 17:42, 28 February 2008 (UTC)

History
Clearspring Technologies was founded by Hooman Radfar [1] and Austin Fath [2] out of the school of Engineering at Carnegie Mellon University. The two engineering students won a Phase 1 funding investment from the school’s Pennsylvania Cyber Security Commercialization Initiative (PaCSCI) program in 2005 for their project "A Secure Semantic Info Architecture (Clearspring)" [3]. The two company founders went on to be named “Tech’s Next Gen: The Best and Brightest” [4] by Business Week in March, 2007

The company established offices in Arlington, VA and later received $2M in funding [5] from Novak Biddle Ventures [6] on November 6, 2006. On February 26, 2007, AOL founder Steve Case and Ted Leonsis contributed $5.5M [7] in a second round of funding to the company. The company went on to raise an additional $10M [8] in funding in July, 2007 by an undisclosed individual investor.

In November, 2006, Clearspring Technologies launched its widget syndication platform [9] to enable the sharing and tracking of widgets across the Web. The company now offers the ability to serve widgets as ads [10], ads within widgets [11] and also announced a partnership with Pennsylvania based PointRoll to deliver widgets within rich media advertisements, SnaggableAds [12].

References

  1. ^ "Web 2.0 Expo Speaker Bio - Hooman Radfar". CMP Technology and O'Reilly Media, Inc. Retrieved 2008-04-22.
  2. ^ "Austin Fath". Ricochet Communications LLC. Retrieved 2008-04-22. {{cite web}}: Text "Venture Capital Update" ignored (help)
  3. ^ "Carnegie Mellon Announces PaCSCI Phase-1 Awards :: CyLab". Carnegie Mellon CyLab. Retrieved 2008-04-22.
  4. ^ "Tech's Next Gen: The Best and Brightest". Business Week. Retrieved 2008-04-22.
  5. ^ Ali, Rafat. "Content Widgets Syndication Firm Clearspring Gets $2 Million Funding". paidContent.org. Retrieved 2008-04-22.
  6. ^ "Portfolio Companies : Novak Biddle - Venture Partners". Novak Biddle Venture Partners. Retrieved 2008-04-22.
  7. ^ Cashmore, Pete. "MySpace Widget Explosion: Clearspring, MyCityMate, Pikipimp". Mashable. Retrieved 2008-04-22.
  8. ^ "Widget syndicator backed by AOL founders raises additional $10M". TechJournal South. Retrieved 2008-04-22.
  9. ^ "LOCAL BRIEFING". WashingtonPost.com. Retrieved 2008-04-22.
  10. ^ Nicole, Kristen. "Clearspring's New Widget Ads". Mashable. Retrieved 2008-04-22.
  11. ^ Catone, Josh. "Clearspring Launches Widget Ad Network". Read Write Web. Retrieved 2008-04-22.
  12. ^ Nicole, Kristen. "Clearspring Partners with PointRoll for Ads on your Widgets". Mashable. Retrieved 2008-04-22.

End of section currently under revision. Widgetgirl 17:42, 28 February 2008 (UTC)

Remember, press releases are never reliable sources! Also, read WP:CITE for instructions on well-constructed citations. --Orange Mike | Talk 20:25, 18 April 2008 (UTC)[reply]
Ok... check it out now --Thorpus (talk) 18:24, 22 April 2008 (UTC)[reply]
I repeat, those external links all need to be converted to references. See WP:REF for help on doing that. --Orange Mike | Talk 17:45, 28 April 2008 (UTC)[reply]
I moved those last external links in the references section to the external links section. they were no longer needed references. Is that okay? Does the external links section links need to be reference formatted also? --Thorpus (talk) 18:34, 14 May 2008 (UTC)[reply]

written like an advertisement, IS article written on behalf of site if so can it be improved quickly

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My view on reading this article is that it is written as an advertisement.

Threatening to remove the article is possibly the quickest way of getting it re-written. And possibly the persons editing the article have connections to the site that is the subject and so are in a good position to authoritatively re-write this article and related background subjects.

One very important fact is, if my understanding is correct, that the subject relates to a method of advertising, but surely that does not mean the article itself should read like an advertisement for a corporate body.

Would it make sense to rewrite an article about internet and flash advertising and then give clearspring as an indexed example.

The article does already link to an article on web widgits http://en.wikipedia.org/wiki/Web_widget but that article is itself marked multiple times for editorial attention 90.210.19.160 (talk) 02:44, 3 May 2010 (UTC)[reply] 

sorry forgot to login JohnH99 (talk) 02:54, 3 May 2010 (UTC)[reply]

Corpus of Personally Identifiable Information?

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The 'Methods' section indicates the generation of a corpus of of personally identifiable information which is not backed up by any reference. Additionally, the definition Wikipedia has for Personally identifiable information tends strongly towards direct identification of an individual. It's only a light reference to the EU Personal Data which talks about a person who can be identified, directly or indirectly, in particular by reference to an identification number or to one or more factors specific to his physical, physiological, mental, economic, cultural or social identity.

There is no reference to support that Clearspring is collecting PII directly, or even sufficient indirect information to potentially identify users. Barring any objections or additional information, I suggest the 'Methods' section be revised to focus specifically on the ability of JavaScript + LSO to revive cookies that the user expects to have been cleared. Mr. Bene (talk) 21:54, 18 October 2010 (UTC)[reply]

Outdated logo on page

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Clearspring began operating as AddThis on May 10, 2012. http://www.businessinsider.com/clearspring-now-addthis-and-has-13-billion-monthly-uniques-2012-5. This page still shows the old company logo. The AddThis logo is already on Wikipedia and the two pages should be merged: http://en.wikipedia.org/wiki/File:AddThis_logo.gif 15:57, 21 May 2012 (UTC) Robin — Preceding unsigned comment added by 98.218.144.127 (talk)

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