Talk:Churchill Insurance

Split the nodding dog?

Any thoughts on splitting the exciting dog mascot from the rather boring company? Egg Centri c 18:03, 15 May 2012 (UTC)[reply]

I am not convinced the article needs splitting. The article is not too long and the dog is not separately notable. Op47 (talk) 21:31, 27 July 2012 (UTC)[reply]

Ooooh, no! Lugnuts ^{And the horse} 09:42, 27 August 2012 (UTC)[reply]

Also...."In the company's TV advertising the computer-animated Churchill dog....." Wasn't it at some time an animatronic dog? 78.148.201.27 (talk) 14:01, 13 April 2013 (UTC)[reply]

Oooooh yes! Lugnuts ^{Dick Laurent is dead} 13:17, 24 May 2013 (UTC)[reply]

Awards section

I have removed the awards section because the awards themselves, nor the awarding body have their own article and are presumably not notable. I would prefer not to see large awards sections for non notable awards since this would devalue the notable awards. Op47 (talk) 20:41, 20 August 2012 (UTC)[reply]

Milestones

This edit request by an editor with a conflict of interest was declined. We prefer paragraph-style pros over sub-sections. The current structure is better.

Hi all, I represent The Royal Bank of Scotland Group which is the owner of Churchill Insurance. We've reviewed the development of this page and thought we'd reach out to you with a suggestion to reorganise the 'History' section and introduce milestones. We understand that the page is owned by the Wikipedia community and we won't make any direct changes. The history section is a little text heavy at the moment and would look much cleaner if you could introduce milestones with the key date. Please let me know your thoughts on this. Here are our suggested changes:

1989

In June 1989, Martin Long founded Churchill Insurance as a direct car insurance provider. Long was backed by Winterthur, at that time a Credit Suisse subsidiary. One of Long’s early team members, Henry Engelhardt, went on to found Admiral.^[1]

1990

This year Churchill started selling home insurance. In February 1990, Churchill’s first TV ad wend on air was added to the Churchill product range.^[2]

1993

The company grew over the next few years and in October 1993 signed a three-year deal to sponsor the World Indoor Bowls Championship.^[3]

1994

October 1994 saw the adoption of a bulldog as the company’s mascot.

1995

In August 1995 Churchill launched its first website and a credit card. It also became the first UK insurer to offer motor insurance estimates via interactive media kiosks. In the same year, Churchill set up the Accident Repair Centre.^[4]

1996

In 1996 Churchill was awarded Investors in People and ISO9002 accreditation. This was also the year that the nodding dog was introduced to its advertising. A new product was also launched in the shape of breakdown cover, provided in association with Green Flag.

1997

In 1997, Churchill Insurance was named in Britain’s Best Employers for the first time. In this year, the company moved to its current headquarters, Churchill Court and expanded into travel insurance and pet insurance products.

1999

Churchill acquired motorcycle insurance broker Devitt Insurance and NIG. The company also launched Churchil.com website, enabling online car and home insurance quotes.

2000

In 2000 Churchill won its first Your Money Awards and it became shirt sponsors of Crystal Palace FC, the football team Martin Long supported and would eventually share the chairmanship of.^[5]

2001

In 2001 Churchill bought Prudential’s home and motor insurance business.

2003

RBS Group purchased Churchill Insurance and formed RBS Insurance which included Churchill, Direct Line, Privilege, Green Flag, UKI Partnerships and NIG in 2003. RBS Group paid Credit Suisse £1.1bn for the insurer.^[6]

2004

A Churchill balloon launched in 2004. It is the size of an office block, measuring 34 metres wide by 24 metres high.

2006

In 2006 the high profile "Challenge Churchill" campaign was launched, involving the people of Britain challenging the brand mascot to find them cheaper car and home insurance.

2008

A new look website went live in October 2008. Following the bail-out of RBS by the UK government in 2008, the EU demanded that certain Group assets be sold off, including the company's insurance division.^[7]

2009

In 2009 Churchill adopted a new strapline: "Count on Churchill". Television adverts were launched featuring the Churchill dog alongside celebrities including Rolf Harris CBE and Roy Walker. Martin Clunes has been a regular companion of Churchill in recent years, with Clunes taking the dog in his motorbikes sidecar and threatening to bath the dog after finding shampoo in a magazine.

2012

Churchill became part of the new Direct Line Group in early 2012, which was created ahead of the planned divestment.

^ "Fun and Games for Henry Engelhardt". London: The Times. 8 March 2009.
^ "Direct Line - Our Brands: Churchill".
^ "Aberdeen Bowls". Herald Scotland. 8 October 1993.
^ "Direct Line - Our Brands: Churchill".
^ "Long live Crystal Palace". Croydon Advertiser. 6 August 2010.
^ "RBS bags Churchill for £1.1bn". London: Evening Standard. 11 June 2003.
^ "RBS must sell insurance arm as price of government aid". London: The Guardian. 30 October 2009.

Kt1502 (talk) 18:40, 23 November 2012 (UTC)[reply]

External links modified

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[1] "Fun and Games for Henry Engelhardt". London: The Times. 8 March 2009.

[2] "Direct Line - Our Brands: Churchill".

[3] "Aberdeen Bowls". Herald Scotland. 8 October 1993.

[4] "Direct Line - Our Brands: Churchill".

[5] "Long live Crystal Palace". Croydon Advertiser. 6 August 2010.

[6] "RBS bags Churchill for £1.1bn". London: Evening Standard. 11 June 2003.

[7] "RBS must sell insurance arm as price of government aid". London: The Guardian. 30 October 2009.

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