Talk:Chevrolet/Archive 1

Archive 1

Current Impala SS V8 in Europe?

Where did you get this from? —Preceding unsigned comment added by 66.192.203.3 (talk) 18:47, 27 March 2009 (UTC)

Improvement Drive

The article Hummer H2 is currently nominated to be improved on WP:IDRIVE. You can vote for this article there if you are interested in contributing.--Fenice 12:05, 17 July 2005 (UTC)

Why put this under Chevrolet? --SFoskett 21:04, July 17, 2005 (UTC)

Spelling error

Under Latin America, first paragraph, the last sentence, 4th word from the end, their is misspelled as thir.

In the time it took you to type out the error description, you could have just taken care of it... Duncan1800 (talk) 21:20, 3 February 2008 (UTC)

Pronunciation question

Might not relate to this article, how to pronounce "Chevrolet" chev-ro-le or chev-ro-let --manop 04:17, August 23, 2005 (UTC)

"shev-roh-LAY" --93JC 20:02, September 4, 2005 (UTC)

Like if you were from Switzerland (I'm thinking the French part dont know if he was from Stelzenstrasse 4, CH-8152 Glattbrugg,Zurich!!!!

Well this is interesting indeed...in French the "chevreuil" is a roe! :)

I'm not sure how can it be correctly pronounced "IPA: /ˌʃɛvroʊˈleɪ/" (shev-ro-lay) when I am aware only of two other potentially correct spellings - the correct French spelling would be "IPA: /ˌʃɛvroʊˈle/" (shev-ro-le), and I hear many Americans pronounce it as "IPA: /ˌʃɛvroʊˈlet/" (shev-ro-let) - well it is an American brand so it seems fine. --arny (talk) 20:40, 16 September 2008 (UTC)

'Master'?

Master, A model name of Chevrolet used in the 1930's.

What the heck is this doing in the middle of the introduction? Is this a cut-and-paste error?

It appears that way. I removed it a few days ago and forgot to mention it here. ⇒ BRossow ^T/_C 23:15, 1 February 2006 (UTC)

Separate model list for different markets?

Wondering if it might make sense to separate and sort the huge list of models by country or region. Sure would make it more presentable, IMHO. I'm willing to do the work if there's no objection. --BRossow 01:55, 26 January 2006 (UTC)

You'd have my support. Stude62 02:02, 26 January 2006 (UTC)

Oddly enough, I just came to this article to look for just that. (Was going to mock Euros for what they are buying as Chevrolets these days). So I'm all for your suggestion. Kar98 18:37, 1 February 2006 (UTC)

http://www.larryschevys.com/index.html

Chevrolet in Colombia

Did anyone know that chevrolet has an assembly plant in bogotá called colmotores? It has been there for 50 years and it is not mentioned in the article. Could anyone put something or investigate into this? http://www.chevrolet.com.co200.106.169.180 22:07, 24 August 2006 (UTC)

Chevrolet's Current Sedan Lineup Predecessors

Aveo -- Didn't replace Metro, but only replaced the Daewoo Lanos. It also filled the gap left by the Metro.
Optra -- Replaced the Daewoo Nubira in Canada.
Cobalt -- Replaced the Cavalier and Prizm.
Epica -- Replaced the Daewoo Leganza in Canada.
Malibu -- Replaced the Corsica a decade ago.
Impala -- Replaced the Lumina for 2000. -- Bull-Doser 00:14, 10 November 2006 (UTC)

busses?

This section is irrelevant, inaccurate, and incomplete. It should be removed.X570 06:14, 10 November 2006 (UTC) Chevys rock more than Ford

But Chevrolet does make school buses. I see big yellow things drive by all the time with the bowtie stamped on the grill. So if school buses are the type of bus mentioned as a bus under the bus section, or if they are more of a commercial vehicle, the section should stay but be expanded. 76.16.78.28 04:17, 7 March 2007 (UTC)

Chevrolet does not make the bus itself - that is left up to body builders like Blue Bird, Thomas, or Champion. Chevrolet certainly makes the chassis that these buses are constructed on. It's a question of semantics, and another reason why the article needs to adjusted. Duncan1800 (talk) 15:47, 4 February 2008 (UTC)

chevy sucks just like their logo like a rock which means it doesn't run it just sits there like a pile of crap.

Wow, thanks for that! Duncan1800 (talk) 15:47, 4 February 2008 (UTC)

company_slogan

When reverting a huge stack of unnoticed vandalism, I restored the following entry in the template:

company_slogan = Chevy Drives the Motor City

Is it correct? `'mikka 22:36, 14 February 2007 (UTC)

Currently, what I've been seeing is "An American Revolution." I don't know when the other one was last used. Maybe it's their more-permanent company slogan? --Sable232 20:36, 21 March 2007 (UTC)

I just removed it, it is the slogan for Detroit Area Chevy Dealers, not the division itself - "An American Revolution" remains its slogan for the US market. However, I don't believe 'A Revolution' is still the slogan for the rest of the world. A quick check of a couple chevy web sites, it appears they may use 'Let's Go' in Canada, and 'Chevrolet Forever' in South Africa. I did not see anything that stood out on the indian page. However, television and print advertising may show otherwise, so I left that part as is. - Scottr76 04:32, 15 April 2007 (UTC)

Chevrolet is too proud

Chevy is too damn proud of the reference in American Pie. I hear that stupid line over and over and over again in every chevy commercial. "Bye, bye, Ms American Pie. Drove my chevy to the levy but the levy was dry. Bye, bye, Ms American Pie. Drove my chevy to the levy but the levy was dry. Bye, bye, Ms American Pie. Drove my chevy to the levy but the levy was dry." SHUT UP! No one ever buy a Chevrolet car ever again. --69.67.234.129 02:15, 12 June 2007 (UTC)

I agree wholeheartedly. I was in my twenties when the song came out, and I have yet to figure out WHY (other than Payola) ANYBODY would want to hear it even ONCE, much less leading to an album by the same title making McLean a millionaire. The part the commercial ALWAYS leaves out it is "We good ole boys were drinking whiskey and rye, sayin' this will be the day that I die." SO DIE ALREADY!--W8IMP 23:02, 24 August 2007 (UTC)

"Chevrolet"

What does it really mean?-- Vintei  talk  23:59, 13 December 2007 (UTC)

Um, it's Louis Chevrolet's name? Ayocee (talk) 00:21, 14 December 2007 (UTC)

AAAAAAAAAAAMMMMMEEEEEEEEENNNNNNN! —Preceding unsigned comment added by 66.207.31.84 (talk) 05:12, 20 April 2009 (UTC)

North American history section

The North American history section starts out with some minimal corporate history up through about 1915, and then magically jumps to the small-block engine in 1956. The remainder of the section seems to be mainly a testimonial to the small-block engine.

I split the section by adding a small-block engine heading at the start of the discussion of that engine. While the small block engine seems to be well covered, surely something must have happened in corporate history between 1915 and 1956!

This is not an area I know anything about, so I can't really contribute much myself. Hopefully others with more knowledge can fill in some of the historical blank space. Loren.wilton (talk) 07:43, 30 December 2007 (UTC)

Many things happened, in fact - Chevrolet briefly "owned" General Motors before becoming a division, Durant was kicked out of the company (again), the "Stovebolt" six-cylinder was introduced and became legendary, the Suburban was introduced (an ancestor of the modern SUV), Chevrolet challenged and beat Ford numerous times for American sales leadership, and both the Corvette and Bel Air models appeared in 1953.

The small-block V8 was an earth-shattering development, true, but there's so much more to the Chevy story than just that. We also seem to be missing the Vega, most of the 1980s front-drive models, the drive to downsize the lineup during the 1970s, and the use of Japanese-designed models to bolster the small-car line throughout the latter third of the twentieth century. The rise of Chevrolet as a truly international brand in recent years (via GM-Daewoo and other foreign production) also deserves a better explanation.

I'll see what I can do - I've got quite a bit of reference material for Chevy at hand. Duncan1800 (talk) 21:38, 3 February 2008 (UTC)

Fluff

I question the relevance of the "Louis Chevrolet" watch line to this article, as it seems only marginally connected to the Chevrolet brand and does not, in fact, appear to carry any sort of GM authorization. (The watchmaker also refers to the line as carrying the number 8, which is "Chevrolet's racing number" according to them. I know Dale Jr. uses it, but does it have some Chevy relevance I'm not aware of?)

Also, is the "American Revolution" campaign really important enough to warrant its own page? "Heartbeat of America" doesn't have its own page. Ford's "Better Ideas" or "Quality is Job 1" campaigns don't have pages. "The New Dodge" or "Grab Life" don't have pages, either.

Debate away, as I'd like to see someone attempt to make that case in a meaningful way. Duncan1800 (talk) 21:29, 3 February 2008 (UTC)

Various Latin/South American Sections

This article has three sections that should be, at most, two. There is a combined Mexico/Latin America section which describes general operations there in a largely (and briefly historic) sense, then moves on to separate sections for Latin American countries and Mexico. Is there any way that the first section could be smoothly integrated into either of the two following sections. Or is there a more appropriate way (keeping with Wikipedia standards) to turn the two following sections into further subdivisions? I'm new to this so I don't exactly know the best approach to fixing this, but it does seem to be a serious problem. --Burnsjsph (talk) 07:42, 18 March 2008 (UTC)

< http://media.gm.com/us/chevrolet/en/company/exec_bios/peper.html >:

Edward J. Peper, Jr.

Division General Manager-Chevrolet

Ed Peper was appointed Division General Manager of Chevrolet in March 2005. Previously, he was Regional General Manager for General Motors Northeast Region since February 2004. He also previously held the position of Vice President of Sales for Saab Cars, USA.

Peper joined General Motors in 1984 as a Cadillac sales representative. Throughout his twenty-one year career he has held many different field sales and marketing management positions including Cadillac District Sales Manager, Cadillac Eastern Zone Marketing Manager, Cadillac Shows and Exhibits Manager, and Assistant Zone Manager and Zone Manager for the Cadillac Midwest Zone. Prior to taking the Saab position in February 2003, he most recently held the positions of Chevrolet Regional Divisional Marketing Manager and Regional Sales Manager for the Northeast Region.

A native of Detroit, Michigan, Peper received his Bachelor of Arts degree from Hillsdale College in 1984 with a major in English. Peper also holds a Master of Business Administration degree from the University of Chicago in 2000. Peper is also a member of the Hillsdale Athletic Hall of Fame.

[[ hopiakuta Please do sign your signature on your message. ~~ Thank You. -]] 13:30, 20 March 2008 (UTC)

North American motto

"Let's go". Should it be marked here? I've seen some topics about other car companies and they marked their mottoes.-- Vintei  Talk  01:27, 25 April 2008 (UTC)

Is this real. Somebody fix this.

Is there really an upcoming 2009 Chevrolet Vibrator? I'll test drive one. —Preceding unsigned comment added by 75.88.95.64 (talk) 03:56, 7 November 2008 (UTC)

Funny thought, maybe, but removed. It was the second of a trio of IP vandal edits starting with this change. --an odd name 10:49, 22 November 2008 (UTC)

Unsure future of Chevrolet completely missing from the article

This article is completely missing the reality and the future of the Chevrolet. It's making the reader to believe the company is rolling normal and in reality lot of things are happening in just few weeks and decisions made whether this company should be bankrupt or not. I think we need more writers than just some Chevy drivers to tell the other side of the Chevy story: Lust for money for some execs and the indifference of your product over the tax money you could steal in the short term. Also it should explain where was Chevrolet in 1980-1990 when other carmakers in Japan and Europe were making cars!

--Hello? 7:46, March 31, 2009 (UTC) —Preceding unsigned comment added by 72.144.213.14 (talk)

what about full size chevrolet trucks

like this one (and many others, with 2 or 3 axles), photographed in colombia: http://www.b66ama.com/?p=1038 —Preceding unsigned comment added by 190.233.45.111 (talk) 05:27, 23 March 2010 (UTC)

Possible advertising in article

Does anyone else think that this article is advertising "Chevrolet Europe" cars?

I'm absolutely certain the line in the first paragraph about Strategic Vision's quality index is advertising, as it's shown up on pretty much every GM-related article on Wikipedia in the exact same form and place. Someone should get rid of that. ~~

Earyer/Historic Models

I would really like to see the earlier models included here some where. A time line vs model would be pretty nice. Having only current models may be getting close to advertising. 11:35AM Kevin 21 May 2007 (US:Eastern time)

Chronology of early years?

The chronology here is either wrong or confusing:

By 1934, Chevrolet was profitable enough to allow Durant to buy a majority of shares in GM. After the deal was completed in 1917, Durant was president of General Motors,

--Chriswaterguy talk 19:04, 14 December 2008 (UTC)

vandals!

A sentence in the intro reads, "The vehicles range from subcompact cars to heavy duty sex toys". I'm guessing this can't be right.I'd fix it, but I'm not sure how to edit a wiki page. —Preceding unsigned comment added by 68.238.135.37 (talk) 19:57, 24 January 2009 (UTC)

See the U.S.A. in Your Chevrolet slogan

I noticed this slogan was listed with the 1950s/1960s list. Correct me if I'm wrong, but wasn't the slogan revived at some point (maybe the late 1990s) with the lines "See the U.S.A. in Your Chevrolet, America the greatest land..." (forgot the rest)? WAVY 10 Fan (talk) 17:35, 4 August 2009 (UTC)

I personally love chevrolet. I am a single mother and have been since 1999. I have never owned a brand new vechicle in my 34 years. I picked up an old chevy lumina van. A 1996 to be specific. It was old and cheap. Two years ago I bought the van for seven hundred dollars. it currently has no windshield wipers they only work when its not raining; both door handles dont work from the outside. It has no window on drivers side which is great when we get our florida strorms. Passenger side has one that takes two days to roll up. My turn signals are all out and headliner constantly falls on our heads as i drive my daughter a hour to school each day. there is a piece of plywood would the side window previously was. This van has over two hundred and fourty THOUSAND miles on her. Point being she has done right by me. I now howerver need a new car for my daughter and I. One that runs as good as the van but one that has everything working. Including the air conditioning. I never would of dreamed buying a chevy. I was always a ford girl. But this van has not let me down.I hate to let her go but I need to get what I can out of her so I can put it to a new used car. I thank you for building this incredibly dependable vehicle and i'm hoping that one day i can graduate school be able to work full time to accuire a brand new chevy malibu. Thats my ultimate goal. So thank you chevy keep up the good work````

amanda farella

250 university blvd. Daytona Bch Florida 3211868.205.58.89 (talk) 13:28, 25 August 2010 (UTC)

NASCAR Inaccuracy

The section on Nascar references teams that race Chevy Impalas. This is innaccurate as Chevrolet has not manufactured a rear-wheel drive Impala since 1996. —Preceding unsigned comment added by 76.16.177.16 (talk) 04:14, 9 September 2010 (UTC)

Thank you for whoever removed the factless, opinionated comment slipped into the first sentence of the page. I am a Chevy fan but I would never go on the Ford page and utter my bias to incite a rise like the person who entered the opinion. —Preceding unsigned comment added by 216.254.245.48 (talk) 02:33, 10 November 2010 (UTC)

Bias?

98.245.148.9 (talk) 01:16, 24 January 2011 (UTC)

Grammar in the North America section

Copy edited a bit of the North America section, didn't get all the way through though. Needs a fairly serious overhaul on grammar, if anyone else is up to it.

Barrien (talk) 01:48, 28 July 2011 (UTC)

Chevrolet songs

On doing a bit of tidying up on the song section of the marketing paragraph, it is clear that there is a mix of actual songs used by Chevrolet in advertsing, and songs that just happen to feature a Chevrolet in the lyrics. This needs further work, but is beyond my knowledge. Warren (talk) 19:23, 20 November 2011 (UTC)

my car has been recalled for my moonroof and i got a postcard from you and lost the post card and when I called Kenny Ross they said there is no such recall and now you have recalled the 2004 malibu for steering problems and now I need that replaced too and again they are telling me that my car is not on recall.Ehy should I pay for all this when you have recalls on it I am not a happy camper Debi — Preceding unsigned comment added by 67.171.81.145 (talk) 00:20, 14 March 2013 (UTC)

COPO

The term COPO leads to a redirect to the Chevrolet company Wiki Page, but there is not a single mention of what makes COPO special or how it is related to (just) Chevrolet in the whole article... I'm just rewatching the Fast and Loud episode with the COPO Killer Camaro and wanted to find out some more about such a program only to be disappointed by the lack of coverage in Wikipedia... --178.200.3.229 (talk) 22:20, 12 April 2014 (UTC)

Chile

I consolidated the two sections for South America by moving the section for Chile to the section with Argentina, etc. This is also the only section that is listing vehicle models which is inconsistent with all the other sections and should refer to the article List of Chevrolet vehicles. I don't want to take over managing this article but I will make the change if no one else does. Nyth83 (talk) 21:27, 12 May 2014 (UTC)

weblink

I found one of the links in a reference to be broken so I 'fixed' it but I used the HTML landing page rather than a direct link to the pdf file, because I am editing from an iPad and iti s more mobile friendly. Nyth83 (talk) 22:57, 1 October 2014 (UTC)

Engines

Chevrolet power units are used almost exclusively in BriSCA F1 Stock Car racing throughout the UK & Holland. Usually big block engines are preferred on shale tracks & small block on tarmac. For more information BriSCA F1 is well documented on the 'net, Adrian R Gray (talk) 08:54, 23 May 2015 (UTC)

External links modified

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Semi-protected edit request on 31 March 2016

Extended content

{{Redirect|Chevy|the American comedian|Chevy Chase|other uses|Chevrolet (disambiguation)}} {{Use mdy dates|date=June 2011}} {{Infobox company | logo = [[File:Chevypnglogo.png|200px]] | type = [[Division (organization)|Division]] | foundation = {{Start date and age|df=yes|1911|11|3}} | founder = [[Louis Chevrolet]]<br />[[William C. Durant]] | location_city = [[Detroit]], [[Michigan]] | location_country = [[United States]] | caption= '''Find New Roads''' | /GM_Corporate_Officers/alan_batey.html |title=Alan Batey – GM Corporate Officers |publisher=GM.com |date=2014-01-15 |accessdate=2014-08-19}}</ref> | area_served = Worldwide (except Oceania) | industry = [[Automotive industry|Automotive]] | products = [[Automobiles]]<br>[[Commercial vehicle|Commercial Vehicles]]<br>[[Trucks]] | owner = [[General Motors|General Motors Company]] | services = {{unbulleted list | Vehicle financing | Vehicle insurance | Vehicle repairs | Vehicle sales | Oil changes }} | homepage = [http://www.chevrolet.com/ chevrolet.com] | footnotes = | slogan = Find New Roads }} '''Chevrolet''' ({{IPAc-en|ʃ|ɛ|v|r|ə|ˈ|l|eɪ}} {{respell|shev-rə|LAY|'}}), colloquially referred to as '''Chevy''' and formally the '''Chevrolet Division of General Motors Company''', is an American automobile division of the American manufacturer [[General Motors]] (GM). [[Louis Chevrolet]] and ousted General Motors founder [[William C. Durant]] started the company on November 3, 1911 <ref>{{cite web|title=Chevrolet 1911–1996|url=https://www.gmheritagecenter.com/gm-heritage-archive/Chevrolet_History/Chevrolet_1911_1996.html|accessdate=October 1, 2014 |publisher=GM Heritage Center|page=97|year=1996}}</ref> as the Chevrolet Motor Car Company. Durant used the Chevrolet Motor Car Company to acquire a controlling stake in General Motors with a reverse merger occurring on May 2, 1918 and propelled himself back to the GM presidency. After Durant's second ousting in 1919, [[Alfred Sloan]], with his maxim "a car for every purse and purpose," would pick the Chevrolet brand to become the volume leader in the General Motors family, selling mainstream vehicles to compete with [[Henry Ford|Henry Ford's]] [[Ford Model T|Model T]] in 1919 and overtaking Ford as the best-selling car in the United States by 1929.<ref>{{cite book|year=1972|title=60 years of Chevrolet|publisher=Crestline}}</ref> Chevrolet-branded vehicles are sold in most automotive markets worldwide, with the notable exception of [[Oceania]], where GM is represented by its [[Australia]]n subsidiary, [[Holden]]. In 2005, [[Chevrolet Europe|Chevrolet was relaunched in Europe]], primarily selling vehicles built by [[GM Daewoo]] of South Korea with the tagline "Daewoo has grown up enough to become Chevrolet", a move rooted in General Motors' attempt to build a global brand around Chevrolet. With the reintroduction of Chevrolet to Europe, GM intended Chevrolet to be a mainstream value brand, while GM's traditional European standard-bearers, [[Opel]] of [[Germany]], and [[Vauxhall Motors|Vauxhall]] of [[England]] would be moved upmarket.<ref name=GMInsideNews>{{cite web|last=Luft|first=Alex|title=General Motors To Move Opel Upmarket, Position Chevy As "Value" Brand|url=http://gmauthority.com/blog/2013/07/general-motors-to-move-opel-upmarket-position-chevy-as-value-brand/|accessdate=17 November 2013}}</ref> However, GM reversed this move in late 2013, announcing that the brand would be withdrawn from Europe, with the exception of the [[Chevrolet Camaro|Camaro]] and [[Chevrolet Corvette|Corvette]]<ref>{{cite news| url=http://www.bbc.co.uk/news/business-25237227 | work=BBC News | title=General Motors to withdraw Chevrolet brand from Europe | date=December 5, 2013}}</ref> in 2016. Chevrolet vehicles will continue to be marketed in the [[Commonwealth of Independent States|CIS]] states, including Russia. After General Motors fully acquired GM Daewoo in 2011 to create [[GM Korea]], the last usage of the Daewoo automotive brand was discontinued in its native South Korea and succeeded by Chevrolet. In [[North America]], Chevrolet produces and sells a wide range of vehicles, from [[subcompact]] automobiles to medium-duty commercial trucks. Due to the prominence and name recognition of Chevrolet as one of [[General Motors]]' global marques, '''Chevrolet''', '''Chevy''' or '''Chev''' is used at times as a synonym for General Motors or its products, one example being the [[GM LS1 engine]], commonly known by the name or a variant thereof of its progenitor, the [[Chevrolet small-block engine]]. {{TOC limit|2}} == History == [[File:Chevy logo 1911.png|thumb|right|200px|First logo of the company (1911).]] On November 3, 1911, [[Switzerland|Swiss]] race car driver and automotive engineer [[Louis Chevrolet]] co-founded the Chevrolet Motor Company in Detroit with [[William C. Durant]] and investment partners William Little (maker of the [[Little (automobile)|Little automobile]]) and Dr. Edwin R. Campbell (son-in-law of Durant) and in 1912 [[Samuel McLaughlin|R. S. McLaughlin]] CEO of General Motors in Canada. Durant was cast out from the management of General Motors in 1910 for five years. He took over the Flint Wagon Works, incorporating the Mason and Little companies. As head of [[Buick Motor Company]] prior to founding GM, Durant had hired Louis Chevrolet to drive Buicks in promotional races.<ref>{{cite web|author=Auto Editors of ''Consumer Guide'' |url=http://auto.howstuffworks.com/1911-1912-1913-chevrolet-series-c-classic-six.htm |title=1911, 1912, 1913 Chevrolet Series C Classic Six |publisher=Auto.howstuffworks.com |date=August 1, 2007 |accessdate=December 27, 2010}}</ref> Durant planned to use Chevrolet's reputation as a racer as the foundation for his new automobile company. Actual design work for the first Chevy, the costly [[Chevrolet Series C Classic Six|Series C Classic Six]], was drawn up by Etienne Planche, following instructions from Louis. The first C prototype was ready months before Chevrolet was actually incorporated. However the first actual production wasn't until the 1913 model. So in essence there were no 1911 or 1912 production models, only the 1 pre-production model was made and fine tuned throughout the early part of 1912. Then in the fall of that year the new 1913 model was introduced at the New York auto show. [[File:Chevrolet firstbowtie 1913.png|thumb|right|200px|The "bowtie" emblem, introduced in 1913.]] [[File:Chevrolet 1929 Bombeiros Voluntarios Porto.jpg|thumb|1929 Chevrolet Firebrigade, Porto]] Chevrolet first used the "bowtie emblem"<ref>{{cite web|title=Chevrolet Bowtie also found in GM archives on 1914 add for 1915 Chevrolet. History|url=http://home.earthlink.net/~scrippsbooth/chevbowtiehistory.html| accessdate=July 21, 2006}}</ref> logo in 1914 on the H series models (Royal Mail and Baby Grand) and The L Series Model (Light Six). It may have been designed from wallpaper Durant once saw in a French hotel room.<ref>{{cite web|url=http://gearheads.org/the-history-of-chevrolet/|title=The History of Chevrolet|date=22 May 2012|publisher=GearHeads|accessdate=29 July 2012}}</ref> More recent research by historian Ken Kaufmann presents a case that the logo is based on a logo of the "Coalettes" coal company.<ref>{{cite book |last= Gustin |first= Lawrence R. |title= Billy Durant: Creator of General Motors |publisher=University of Michigan Press |year= 2008 |pages= 266–267 |ref= Gustin2008 |isbn = 0-472-03302-6}}</ref><ref>{{cite journal|date=July 1990|title=Chevrolet Bowtie History|journal=Chevrolet Review|publisher=VCCA club}}</ref> An example of this logo as it appeared in an advertisement for Coalettes appeared in the Atlanta Constitution on November 12, 1911.<ref>{{cite news|title=Coalettes (Adverisement)|url=https://www.newspapers.com/clip/1096813/coalettes_01/|accessdate=2 October 2014|publisher=Atlanta Constitution|date=12 Nov 1911|page=7}} {{Open access}}</ref> Others claim that the design was a stylized [[Swiss cross]], in tribute to the homeland of Chevrolet's parents.<ref>{{cite book|authorlink=John McPhee |last=McPhee |first=John |title=La Place de la Concorde Suisse |publisher=Farrar, Straus and Giroux |year=1994 |isbn=9780374519322 }}</ref> Louis Chevrolet had differences with Durant over design and in 1914 sold Durant his share in the company. By 1916, Chevrolet was profitable enough with successful sales of the cheaper [[Chevrolet Series 490|Series 490]] to allow Durant to repurchase a controlling interest in General Motors. After the deal was completed in 1917, Durant became president of General Motors, and Chevrolet was merged into GM as a separate division. In 1919, Chevrolet's factories were located at [[North Tarrytown Assembly|Tarrytown, N.Y.]]; [[Flint Truck Assembly|Flint, Michigan]]; [[Norwood Assembly|Norwood, Ohio]]; [[St. Louis Truck Assembly|St. Louis, Missouri]]; [[Oakland Assembly|Oakland, California]]; [[Arlington Assembly|Ft. Worth, Texas]], and [[Oshawa Car Assembly|Oshawa, Ontario General Motors of Canada Limited]], McLaughlin's were given GM Corporation stock for the proprietorship of their Company article Sept. 23, 1933 Financial Post page 9.<ref>''The Sun'', Baltimore, January 21, 1917 and GM archives ad for 1915 Chevrolet, Part 6, Page 14.</ref> In the 1918 model year, Chevrolet introduced the [[Chevrolet Series D|Series D]], a [[V8 engine|V8]]-powered model in four-passenger [[Roadster (automobile)|roadster]] and five-passenger [[touring car|tourer]] models. Sales were poor and it was dropped in 1919. Beginning also in 1919, [[GMC (automobile)|GMC]] commercial grade trucks were rebranded as Chevrolet, and using the same chassis of Chevrolet passenger cars and building light-duty trucks. GMC commercial grade trucks were also rebranded as Chevrolet commercial grade trucks, sharing an almost identical appearance wht GMC products. {{multiple image | align = left | width = 200 | image1 = FEMA - 40729 - City engineer checking a clay dike, Sheyenne River, Valley City, North Dakota.jpg | caption1 = 2008 [[GMC Sierra]] | image2 = HDR image Chevy Silverado April 2010.jpg | caption2 = 2010 [[Chevrolet Silverado]] }} {{multiple image | align = left | width = 200 | image1 = 1946 Chevrolet Pickup BAD917.jpg | caption1 = [[Chevrolet AK Series|1946 Chevrolet Pickup]] | image2 = 1941 GMC Model 9314 pic1.JPG | caption2 = 1941 GMC Model 9314 }} {{multiple image | align = left | width = 200 | image1 = GMC Tanker 1919.jpg | caption1 = 1919 GMC Tanker | image2 = Antique Tow Truck (2782694507).jpg | caption2 = 1920 Chevrolet tow truck }} Chevrolet continued into the 1920s, 1930s, and 1940s competing with Ford, and after the [[Chrysler Corporation]] formed [[Plymouth (automobile)|Plymouth]] in 1928, Plymouth, Ford, and Chevrolet were known as the "Low-priced three".<ref>{{cite news|url=http://www.nytimes.com/1997/06/15/automobiles/the-return-of-detroit-s-low-priced-three.html |title=The Return of Detroit's 'Low Priced Three'|publisher=The New York Times |date=1997-06-15 |first=James G. |last=Cobb |accessdate=4 April 2013 }}</ref> In 1929 they introduced the famous "Stovebolt" overhead-valve inline six-cylinder engine, giving Chevrolet a marketing edge over Ford, which was still offering a lone flathead four ("A Six at the price of a Four"). In 1933 Chevrolet launched the [[Chevrolet Standard Six|Standard Six]], which was advertised in the United States as the cheapest six-cylinder car on sale.<ref>''The Tuscaloosa News'', March 12, 1933 pg11</ref> Chevrolet had a great influence on the American automobile market during the 1950s and 1960s. In 1953 it produced the [[Chevrolet Corvette|Corvette]], a two-seater sports car with a fiberglass body. In 1957 Chevy introduced its first fuel injected engine,<ref>''Springfield Union'', February 17, 1957, Page 75.</ref> the [[Rochester Products Division|Rochester]] Ramjet option on Corvette and passenger cars, priced at $484.<ref>''Dallas Morning News'', November 22, 1956, Part 1, Page 12.</ref> In 1960 it introduced the [[Chevrolet Corvair|Corvair]], with a rear-mounted air-cooled engine. In 1963 one out of every ten cars sold in the United States was a Chevrolet.<ref name="fn_1">{{cite book| editor-last=Gunnell |editor-first=John | title = The Standard Catalog of American Cars 1946–1975 | publisher=Kraus Publications | year = 1987 | isbn = 0-87341-096-3|pages=134–183}}</ref> During the 1960s and early 1970s, the standard Chevrolet, particularly the deluxe Impala series, became one of America's best selling lines of automobiles in history. The basic [[Chevrolet Small-Block engine|Chevrolet small-block V8]] design has remained in continuous production since its debut in 1955, longer than any other mass-produced engine in the world, although current versions share few if any parts interchangeable with the original. Descendants of the basic small-block OHV V8 design platform in production today have been much modified with advances such as aluminium block and heads, electronic engine management, and sequential port fuel injection. Depending on the vehicle type, Chevrolet V8s are built in displacements from 4.3 to 9.4 litres with outputs ranging from {{convert|111|hp}} to {{convert|994|hp}} as installed at the factory. The engine design has also been used over the years in GM products built and sold under the Pontiac, Oldsmobile, Buick, Hummer, [[Opel]] (Germany), and Holden (Australia) nameplates. In 2005, General Motors re-launched the Chevrolet marque in Europe, using rebadged versions of the Daewoo cars produced by GM Korea.<ref>{{cite web|title=Chevrolet to launch Daewoo-built model line in Europe from January|url=http://www.just-auto.com/news/chevrolet-to-launch-daewoo-built-model-line-in-europe-from-january_id71155.aspx|work=Just Auto|accessdate=18 July 2012|date=16 September 2004}}</ref> The Chevrolet division has largely recovered from the economic downturn of 2007–2010 through launching new vehicles and improving existing lines. GM began developing more fuel efficient cars and trucks to compete with foreign automakers. In late 2010 General Motors began production of the plug-in electric [[Chevrolet Volt]] (and related Opel/Vauxhall Ampera),<ref name=RSC>{{cite web |title=Sustainable transportation based on electric vehicle concepts: a brief overview |url=http://www.researchgate.net/publication/224880220_Sustainable_transportation_based_on_electric_vehicle_concepts_a_brief_overview |last1=Eberle|first1=Ulrich|first2=Rittmar|last2=von Helmolt |publisher=[[Royal Society of Chemistry]] |date=2010-05-14| accessdate=2010-06-08}}</ref> which later was announced as the 2012 North American Car of the Year, [[European Car of the Year]], and World Green Car of the Year. == International operations == {| class="wikitable" style="float:right;margin-left:20px" ! colspan="4" style="text-align:center; background:#abcdef;"|Top ten Chevrolet sales markets<br />2011<ref name=Sales2011/> |- ! style="background:#abcdef;"| Rank<br />in GM ! style="background:#abcdef;"| Location ! style="background:#abcdef;"| Vehicle<br />sales ! style="background:#abcdef;"| Market<br />share (%) |- !1 | {{USA}} || align=right| 1,175,812 || align=right|36.9% |- !2 | {{BRA}} || align=right| 632,201 || align=right|13.3% |- !3 | {{CHN}} || align=right| 595,068 || align=right|12.5% |- !4 | {{RUS}} || align=right| 173,485 || align=right|3.6% |- !5 | {{MEX}} || align=right| 162,461 || align=right|3.4% |- !6 | {{CAN}} || align=right| 150,540 || align=right|3.2% |- !7 | {{ARG}} || align=right| 133,491 || align=right|2.8% |- !8 | {{KAZ}}|| align=right| 121,584 || align=right|2.6% |- !9 | {{IND}} || align=right| 111,056 || align=right|2.3% |- !10 | {{COL}} || align=right| 105,783 || align=right|2.2% |- !11 | {{SLV}} || align=right| 105,783 || align=right|2.2% |} {{As of|2010}} Chevrolet had operations in over 140 countries, and global sales in 2011 set a record with 4.76 million vehicles sold worldwide.<ref name=Sales2011>{{cite web|url= http://www.greencarcongress.com/2012/01/gm-20120120.html|title= GM global sales up 7.6% in 2011 to 9.026M vehicles; China and US largest markets |publisher=Green Car Congress|author=GM Press Release |date= 2012-01-20|accessdate= 2012-01-20}}</ref> === North America === ==== Canada ==== {{main|General Motors Canada}} ==== Mexico ==== Mexico has a mix of Chevrolet models from different GM brands and platforms branded as Chevrolet. The models come from Chevrolet USA, GM Korea, Mexico and other origins. Examples of Opel-sourced vehicles are Vectra, Astra, Corsa, Meriva, Zafira and Captiva (Opel Antara). Mexico also has some cars of its own, such as the [[Opel Corsa|Chevy C2]], which is a reworked older-generation Corsa B. Vehicles based on US platforms are the Avalanche, the Suburban, the Equinox, the Tahoe, the Cheyenne (which is similar to the Silverado), the Aveo, the HHR, the Traverse, the Malibu, the Camaro and the Corvette. The [[Chevrolet Optra]], assembled in South Korea by GM Korea, was also sold in Mexico. The European Epica was sold as a business-only vehicle. GM also manufactures Chevrolet vehicles such as the [[Chevrolet Suburban|Suburban]] and [[Chevrolet Avalanche|Avalanche]] in Mexico for export to other markets, chiefly the US and Canada. === Asia === ==== China ==== In 2009 China became Chevrolet's third largest market, with sales of 332,774 vehicles, behind only the United States and Brazil (1,344,629 and 595,500 vehicles respectively).<ref>{{cite news|url=http://wheels.blogs.nytimes.com/2010/04/23/forecast-says-china-provides-opportunities-and-competition/ |title=Forecast Says China Provides Opportunities and Competition |first=Cheryl |last=Jensen |date=April 23, 2010 |publisher=The New York Times |accessdate=April 23, 2010 }}</ref> By 2010, Chevy sold just over half a million, with the Cruze being its best seller there.<ref name="Christina Rogers">{{cite web|author= Christina Rogers |url=http://www.detnews.com/article/20111103/AUTO01/111030337/1031/Chevy-expands-global-reach|title= Chevy expands global reach |publisher=The Detroit News |date=November 3, 2011|accessdate= December 15, 2011}}</ref> ==== India ==== {{main|Chevrolet Sales India Private Limited}} Launched by GM's India operations, Chevrolet is among the more recent auto brands. Until 2003, GM India—originally a joint venture with [[Hindustan Motors]], sold the [[General Motors Corsa#Opel Corsa B|Opel Corsa]], [[General Motors Astra#1991|Opel Astra]] and the [[Opel Vectra#Vectra B|Opel Vectra]]. Chevrolet officially began business in India on June 6, 2003. The Corsa and Astra were built at a plant in [[Halol]], Gujarat. Chevrolet currently sells the [[Chevrolet Cruze]], [[Chevrolet Spark]], [[Chevrolet Optra]], [[Chevrolet Aveo]], [[Chevrolet Tavera]], [[Chevrolet Captiva]], [[Daewoo Lacetti|Chevrolet SRV]], [[Chevrolet Spark|Chevrolet Beat]], [[Chevrolet Sail]] and [[Daewoo Kalos|Chevrolet Aveo U-VA]]. The [[Subaru Forester|Chevrolet Forester]], a rebadged [[Subaru]], was imported directly from [[Fuji Heavy Industries]] in Japan until 2005. The Cruze and Tavera are built at the Halol plant. Chevrolet also is the sole Engine supplier for the [[Formula Rolon]] single seater series in India. ==== Japan ==== From 1995 to 2000 [[Toyota]] in an agreement with GM sold the third generation model Chevrolet Cavalier as the [[Toyota Cavalier]] in Japan in exchange for the [[Chevrolet Prism|Geo/Chevrolet Prism]] in an effort to avoid additional restrictions on their exports to the US. In the mid-2000s, Suzuki imported and marketed the [[Chevrolet TrailBlazer]] and the [[Chevrolet Optra]] wagon in Japan. Suzuki, a GM partner, also assembled and marketed the Chevrolet MW microvan. The MW was originally a rebadged Suzuki Wagon R+ and later a rebadged Suzuki Solio. Suzuki had also marketed the [[Holden Cruze|Chevrolet Cruze]] subcompact in the past. Earlier efforts during the 1970s and 1980s saw a partnership with [[Isuzu]] and [[Suzuki]], with the [[Chevrolet Chevette]] in the 1970s from Isuzu, and the [[Suzuki Cultus]] from Suzuki during the 1980s, which was rebadged as the Geo Metro. General Motors Japan Limited currently distributes and markets the [[Chevrolet Sonic|Sonic]], [[Chevrolet Captiva|Captiva]], [[Chevrolet Camaro|Camaro]], and [[Chevrolet Corvette|Corvette]] in limited numbers through an agreement with [[Yanase (car dealership)|Yanase Co., Ltd.]] dealerships. In the 2000s, General Motors Asia Pacific (Japan) had distributed and marketed the TrailBlazer also. {{As of|2010}}, [[Mitsui]] Bussan Automotive distributes and markets the [[Chevrolet Tahoe]], [[Chevrolet Express]], [[Chevrolet HHR]], [[Chevrolet Silverado|Silverado]], and [[Chevrolet Traverse|Traverse]]. Previously, it had also marketed the Starcraft versions of the [[Chevrolet Express|G-Van]] and [[Chevrolet TrailBlazer|Chevrolet Trailblazer]]. Mitsui Bussan Automotive had been importing and distributing certain GM models since 1992, but will cease their GM import business in November 2011, as GM Japan wants to consolidate the distribution channels. The Chevrolet models that have been imported by Mitsui will no longer be sold once existing inventories are depleted. Thus there were three distinct distribution channels for Chevrolet-branded vehicles at one time in Japan. ==== Malaysia ==== Chevrolet entered Malaysian market in 2003, replacing [[Opel]]. Between 2003 and 2009, a joint-venture between GM and [[DRB-HICOM]] called Hicomobil, marketed the [[Daewoo Kalos|Chevrolet Aveo]], [[Daewoo Lacetti|Chevrolet Optra]], [[Opel Zafira|Chevrolet Nabira]] and [[Holden Commodore (VY)|Chevrolet Lumina]].<ref>{{cite web|title=Hicomobil Looking at 6,000 Units of Chevrolet in 2004|url=http://www.autoworld.com.my/v2/news/nb_details.asp?keyword=&MainCat=&CarMake=&hidAction=Search&awReviewID=1590|work=Autoworld|accessdate=31 May 2012}}</ref> The joint venture was ended and [[Naza]] was taking over Chevrolet's dealership as Naza Quest Auto Sdn.Bhd in 2010. The lineup of Chevrolet cars available were [[Chevrolet Sonic]], [[Chevrolet Cruze]], [[Chevrolet Malibu]], [[Chevrolet Captiva]], [[Chevrolet Orlando]] and [[Chevrolet Colorado]]. ==== Middle East ==== In the Middle East, Chevrolet-badged cars, trucks, SUV's, and crossovers are sourced from GM Korea (in South Korea), GM in North America, and GM Holden (in Australia). The Middle East market has a separate division called [[Holden Special Vehicles#Chevrolet Special Vehicles (CSV)|Chevrolet Special Vehicles]], which (as of December 2007) sources the high-performance {{convert|400|bhp|abbr=on}} CR8 sedan from [[Holden Special Vehicles]]. The [[Holden Commodore]] is badged as the Chevrolet Lumina in the Middle East, as well as South Africa. The longer wheelbase [[Holden Caprice]] is sold as the [[Chevrolet Caprice]] in the Middle East. The Middle East fleet (particularly Saudi Arabia) also includes the likes of Cruze, Malibu and Sonic in the Sedan category, Captiva in the SUV category, Tahoe and Traverse in the Wagon category and Avalanche and Silverado in the Truck category.<ref>{{cite web|title=Chevrolet Arabia |url=http://ae-en.chevroletarabia.com/vehicles/view_all_vehicles/cars.html|publisher=ChevroletArabia}}</ref> ==== Pakistan ==== In Pakistan, Chevrolet introduced its cars in collaboration with a local automobile manufacturer called [[Nexus Automotive]]. The current lineup available from Chevrolet Pakistan includes [[Chevrolet Optra]], [[Chevrolet Spark]], [[Daewoo Matiz|Chevrolet Joy]], [[Chevrolet Aveo]], and [[Chevrolet Colorado]]. The company plans to add [[Chevrolet Captiva]], [[Chevrolet Epica]] and [[Chevrolet Cruze]] to its lineup in the future. ====Philippines==== [[File:Chevrolet Camaro rear.JPG|thumb|right|A fifth-generation Chevrolet Camaro seen in the streets of Bonifacio Global City. This model was sold by Chevrolet Philippines' EDSA branch.]] Chevrolet's Philippine operations are under the control of The Covenant Car Company Inc.<ref>{{cite web|url=http://chevy.com.ph/newsrelease/features/139-chevrolet-philippines-strengthens-customer-service-in-2012|title=Chevrolet Philippines strengthens customer service in 2012|accessdate=2013-06-23|date=2012-04-01|publisher=Chevrolet Philippines}}</ref> The company was officially incorporated on July 1, 2009 and assumed business operations on October 1, 2009.<ref name="A">{{cite web|url=http://chevy.com.ph/about|title=About Chevrolet Philippines|accessdate=2013-06-23|date=2012-04-01|publisher=Chevrolet Philippines}}</ref> 19 dealerships have been established around the country as of 2012.<ref name="A"/> Its current lineup include the [[Chevrolet Camaro (fifth generation)|Chevrolet Camaro]], [[Isuzu D-Max|Chevrolet Colorado]], [[Chevrolet Cruze]], [[Chevrolet Orlando]], [[Chevrolet Spark]], [[Chevrolet Sonic]], [[Chevrolet Suburban]], [[Chevrolet Tahoe]], [[Chevrolet TrailBlazer]], [[Chevrolet Trax]], [[Chevrolet Malibu]], [[Chevrolet Camaro]] and the upcoming new Chevrolet vehicles will be arrived to Philippines in 2016 are [[Chevrolet Sail]], [[Chevrolet Cruze| Chevrolet Cruze 2016]] and [[Chevrolet Suburban| Chevrolet Suburban 2016]]<ref>{{cite web|url=http://www.carbay.ph/en/new-car/brands/chevrolet|title= Chevrolet Philippines Line Ups |date=2016-03-31|publisher=CarBay Philippines}}</ref> ==== South Korea ==== Many global-market Chevrolet vehicles are designed and manufactured by [[GM Korea]] of [[South Korea]], but they had been sold under the [[Daewoo Motors]] brand in South Korea until February 2011. The Daewoo brand was fully replaced by Chevrolet in March 2011. All Daewoo products relaunched under the Chevrolet brand, with the release of the [[Chevrolet Camaro]], [[Chevrolet Orlando]] and [[Chevrolet Aveo]]. ==== Thailand ==== The American-built [[Chevrolet Colorado]] pickup is also manufactured in Rayong, Thailand. Starting in 2003, the [[Holden Commodore]] was badged as the [[Chevrolet Lumina]] in [[Thailand]] for the [[Holden Commodore (VY)|VY]] and [[Holden Commodore (VZ)|VZ]] model series. Exports lasted until 2005.<ref>{{cite web | url = http://www.nextcar.com.au/n.holden.2005.exports.06feb.html | title = Flagships star in GM Holden's export record | publisher = Next Car | date = 1 February 2006 | accessdate = 2014-12-19}}</ref> General Motors is currently exploring cost cutting options as part of its restructuring plan. One of these options involve expanding the Rayong, Thailand plant to add additional capacity to export Colorados to the U.S. This would allow the Shreveport, Louisiana plant to be closed (where the Colorado is also produced). This scenario is plausible only if a free-trade agreement is signed between the U.S. and Thailand, as the American [[tariff]] on imported pickup trucks from non-FTA countries is currently 25%. The [[United Auto Workers]] is the most vocal opponent to a change in the tariff structure. In addition to the Colorado pickup trucks, General Motors began assembling Chevrolet Captiva sport utility vehicle in its Rayong plant during June 2007. The Thai-assembled Captiva is based on THETA platform under the program code C100. Also produced at the General Motors' Rayong plant are the Chevrolet Aveo (launched in September 2009 under the platform T100) and Chevrolet Cruze (launched in November 2010 under the platform GLOBAL DELTA).<ref name="ASEAN Automotive Statistics">{{cite web|title=Proliance|url=http://www.proliance.co.th|publisher=Proliance|accessdate=28 February 2012}}</ref> '''Production, Retail Sales and Registration of Chevrolet brand in Thailand during 2011 (Units)'''<ref>{{cite web|title=2011 Thailand Automobile Industry Review|url=http://www.proliance.co.th/presentation|accessdate=28 February 2012}}</ref> {| class="wikitable" |- ! Model !! Production !! Retail Sales !! Registration |- | Aveo || 10,918 || 8,344 || 6,536 |- | Captiva || 7,912 || 6,095 || 6,071 |- | Colorado || 13,014 || 8,768 || 9,184 |- | Cruze || 13,554 || 8,296 || 6,129 |} ==== Uzbekistan ==== General Motors Uzbekistan, or [[GM Uzbekistan]], became the new name of [[UzDaewooAuto|Uz-Daewoo Auto]] in March 2008 as part of a new joint venture owned by Uzavtosanoat JSC (75%) and General Motors Corporation (25%) with a factory in [[Asaka, Uzbekistan|Asaka]] producing a variety of Chevrolet models.<ref>{{cite web|url=http://uzavtosanoat.uz/content/view/15/52/lang,en/ |title=Uzavtosanoat website |accessdate=May 4, 2011}}</ref> Currently, in Uzbekistan producing models, such as, Damas (N150), Matiz (M150), Nexia (N150), Spark (M300), Epica, Malibu and Captiva (SUV). === Australia === Even though the Australian market of today mainly consists of Australia's own automotive companies alongside Asian automobile brands, Australia once had its fair share of American cars as well. Bodies for the local assembly of Chevrolets were built in Australia as early as 1918<ref name="Darwin1983">{{cite book|author=Norm Darwin|title=The History of Holden Since 1917|url=https://books.google.com/books?id=Qwc-AAAACAAJ|accessdate=18 August 2014|year=1983|publisher=E.L. Ford|isbn=978-0-9592287-0-0}}</ref>{{rp|11}} and by 1926 the newly created General Motors (Australia) Pty Ltd had established assembly plants in five Australian states to produce Chevrolet and other GM vehicles using bodies supplied by [[Holden|Holden Motor Body Builders]].<ref>[http://media.gm.com/aus/holden/en/company/history/HH13Part1. The Holden Heritage – page 5] Retrieved from media.gm.com on July 25, 2009</ref> The merger of General Motors (Australia) Pty Ltd with the troubled Holden Motor Body Builders in 1931 saw the creation of [[Holden|General Motors – Holden's]]<ref>{{cite web|url=http://www.classicholdencars.com/holden-cars/ | title = Holden Cars History }}</ref> and the ongoing production of various GM products including Chevrolet. GMH departed from traditional US body styles with the release of the Chevrolet [[Coupe Utility]] in 1934<ref name="Darwin1983" />{{rp|4}} and the Chevrolet "Sloper" Coupe in 1935.<ref name="Darwin1983" />{{rp|5}} Post-war production recommenced in 1946.<ref>[http://media.gm.com/aus/holden/en/company/history/HH13Part1. The Holden Heritage – page 23] Retrieved from media.gm.com on July 24, 2009</ref> From 1949 Australian Chevrolets were to be locally assembled from components imported from Chevrolet in Canada although local production of the Coupe Utility body continued until 1952.<ref>The Macquarie Dictionary of Motoring, 1986, page 84</ref> 1968 was the last full year of Chevrolet assembly in Australia.<ref>RHD versions of Chevrolet C20 and C50 cab chassis were also assembled by GMH up until 1981.[http://www.ozgm.com/Ozstory.htm The Australian Story – Chevrolet] Retrieved from www.ozgm.com on July 24, 2009</ref> [[Classic car|Classic]] Chevrolet models such as [[Chevrolet Bel Air|Bel Air]], Biscayne, [[Chevrolet Impala|Impala]] etc., are still found in many states around Australia. From the early 1970s to the early 1980s the Chevrolet name was also used on various light commercials in Australia. These ranged from the LUV (a rebadged Isuzu KB) to the third generation C-series trucks. From 1998 to 2001 the [[Chevrolet Suburban]] was sold in Australia as the [[Holden Suburban]]. Chevrolet and Holden share a number of models and model names including Malibu, Caprice, Colorado, Volt, Spark/Barina Spark, Sonic/Barina, Cruze and VF Commodore/Chevrolet SS. The [[Holden VF Commodore]] is exported from Australia to the United States as the Chevrolet SS. In 2015, the Equinox will join the Holden lineup. === South Africa === {{ external media | align = | width = | audio1 = [http://www.springbokradio.com/ADSCHEVROLET.html 1974 ''Braaivleis, rugby, sunny skies and Chevrolet'' advert] at the [[Springbok Radio]] preservation society. }} [[File:Chevrolet Firenza CanAm fv.jpg|thumb|Chevrolet Firenza CanAm 302, South African homologation special]] In South Africa, Chevrolet was GM's main brand name until 1982, with a number of [[Vauxhall Motors]] and [[Holden]] derivatives being built under the Chevy name from 1965. In the 1970s, the advertising jingle [[Braaivleis#"Braaivleis" in popular culture|"braaivleis, rugby, sunny skies and Chevrolet"]]<ref>{{cite web|author=Frans Erasmus |url=http://www.springbokradio.com/ADSCHEVROLET.html |title=Springbok Radio Sounds: Chevrolet |publisher=Springbokradio.com |accessdate=December 27, 2010}}</ref> (adapted from the US "Baseball, Hot Dogs, Apple Pies and Chevrolet") came to epitomise the ideal lifestyle of white male South Africans. [[Holden]] in Australia used the jingle "Football, Meat Pies, Kangaroos and Holden cars". Originally, Chevrolets were [[Complete knock down|CKD]] kits of US models assembled in their plant in [[Port Elizabeth]]. However, since South Africa was right-hand drive and the US was left-hand drive, along with encouragement by the South African government to use local content, Chevrolets such as the [[Chevrolet Biscayne|Biscayne]] were eventually made entirely in South Africa, along with GM's "own car for South Africa": the [[Ranger (GM)|Ranger]]. By the 1970s, larger South African Chevrolets were based on Australian [[General Motors-Holden's]] models, the Kommando being based on the [[Holden Kingswood]]<ref>{{cite web|url=http://www.moby302.co.za/brochures/1972_chevrolet/kommando.html |title=1972 Chevrolet Kommando Brochure |publisher=Moby302.co.za |accessdate=December 27, 2010}}</ref> and the [[Chevrolet Constantia|Constantia]] on the [[Statesman (automobile)|Statesman]],<ref>{{cite web|url=http://www.moby302.co.za/brochures/1976_chevrolet/constantia_aj.html |title=1976 Chevrolet Constantia AJ Brochure |publisher=Moby302.co.za |accessdate=December 27, 2010}}</ref> while the smaller Firenza was based on the [[Vauxhall Viva (1963–1979)|Vauxhall Viva]]. The [[Chevrolet Nomad]] sold in South Africa was entirely different from the Nomad sold in America; whereas the American Nomad was originally conceived as a [[station wagon]] version of the Corvette and eventually became the station wagon version of the Bel Air, the South African Nomad was an SUV of truck proportions before SUVs were popular. Due to local content laws the cars usually received different engines than in their home markets. However, these were replaced by [[Opel]] models like the [[Opel Rekord|Rekord]], [[Holden Commodore|Commodore]], and [[Opel Senator|Senator]], and in 1982 the Chevrolet brand name was dropped in favour of Opel. Because of the political climate at the time, GM decided to divest from South Africa in 1986, and a local group eventually bought out GM's South African operations (including the Port Elizabeth plant) and renamed the company [[Delta Motor Corporation]], which concentrated on Opels, Isuzus, and Suzukis, built under licence. However, thanks to an improved political climate in the 1990s, GM decided to reenter South Africa, eventually buying out the whole of Delta. In 2001, the Chevrolet name made a comeback, used on the [[Chevrolet Lumina|Lumina]], a rebadged [[Holden Commodore]], and later on, on the Daewoo range of cars. Current Chevrolets (2013) include the Spark Lite (a rebadged [[GM Daewoo|Daewoo]] [[Daewoo Matiz|Matiz]]), Spark (a third generation [[Daewoo Matiz|Matiz]] based on the 2007 Chevrolet Beat), [[Daewoo Kalos|Aveo]] Sedan and Hatch, the Sonic Sedan and Hatch (the second generation [[Daewoo Kalos|Aveo]]), Cruze Sedan and Hatch (underpinned by the front-wheel drive GM Delta II platform), the Lumina Sedan (including the [[Holden Ute|Ute]] model), the Chevrolet Orlando (a five-door, seven-seat compact MPV manufactured by GM Korea under the Chevrolet division for world-wide markets), the Chevrolet Captiva a mid-size sport utility vehicle (SUV) developed by GM Daewoo (now GM Korea) the South Korean subsidiary of General Motors (GM) and sold under the Chevrolet brand, the Chevrolet Trailblazer (a mid-size sport utility vehicle produced by the Chevrolet division of American automaker General Motors and based on a pickup truck chassis in this case the 2012 Chevrolet Colorado), and a pick-up version which was previously based on the [[Opel Corsa]] known as the Corsa Ute; but the current model which in collaboration with GM Brazil who developed it, is the Chevrolet Utility which is based on the Chevrolet Agila platform (a vehicle developed in Brazil and built in Argentina). === Europe === {{main|Chevrolet Europe}} [[Chevrolet Europe]] GmbH is a Swiss-based firm (in [[Zürich]]) that mainly sells cars produced by [[GM Korea]]. Until 2005, [[Chevrolet Europe]] sold a few models, mostly [[United States domestic market]] (USDM) models modified to suit European regulations. Among them were the Chevrolet Alero (which was a rebadged [[Oldsmobile Alero]]) and the Chevrolet Trans Sport (which was a [[Chevrolet Venture]] with the front end of the [[Pontiac Trans Sport]]). Among other models sold by [[Chevrolet Europe]] were the [[Chevrolet Camaro|Camaro]], the [[Chevrolet Corsica|Corsica]]/[[Chevrolet Beretta|Beretta]], the [[Chevrolet Corvette|Corvette]], the Blazer, and the [[Chevrolet TrailBlazer|TrailBlazer]]. The current generation of North American–built Chevrolet Impala V8 sedans has also been available in Europe in recent years, marketed as both large family sedans and more economically priced alternatives to Jaguars and BMWs as high performance executive cars. From 2005 all the mainstream models from [[GM Daewoo]] were rebranded as Chevrolet in Europe. (The ownership of the SUV models in the former Daewoo range had reverted to ownership of [[SsangYong Motor Company]] by this time.) However the Daewoo name was retained in [[South Korea]] and [[Vietnam]] until 2011. In the rest of the world, most Daewoo models have worn the Chevrolet badge since 2003. Exceptions include the use of the [[Suzuki]] badge in the United States and Canada, the [[Pontiac]] badge in Canada, the [[Holden]] badge in Australia and New Zealand, and the [[Buick]] badge in China. During the mid-2000s, the [[Chevrolet Corvette|Corvette]] and [[Cadillac]] range were marketed in Europe through a separate distribution channel operated by Netherlands-based Kroymans Corporation Group<ref>{{cite web|url=http://www.kroymanscorporation.com |title=Kroymanscorporation.com |publisher=Kroymanscorporation.com |accessdate=April 28, 2009}}</ref> but following its bankruptcy in 2010,<ref>[http://autonews.com/apps/pbcs.dll/article?AID=/20100301/RETAIL03/303019959 Automotive News 1 March 2010]</ref> General Motors established a new Swiss based subsidiary to relaunch Chevrolet in Europe and add the Corvette, Camaro and Malibu models to the European range.<ref>{{cite web|url=http://media.gm.com/content/media/intl/en/chevrolet/news.detail.html/content/Pages/news/intl/en/2011/CHEVROLET/09_06_chevrolet_IAA_teaser3 |title=Chevrolet press release 6 September 2011 |publisher=Media.gm.com |date=2011-09-06 |accessdate=2013-03-16}}</ref> In December 2013, General Motors announced that from the beginning of 2016 it will reduce its presence in Europe only to its [[Chevrolet Europe#Iconic models|iconic models]], such as the [[Chevrolet Corvette|Corvette]], in order to strengthen its [[Opel]] and [[Vauxhall Motors|Vauxhall]] brands. Although announcing that they will maintain a broad presence in [[Russia]] and the [[Commonwealth of Independent States]],<ref>{{cite web|title=GM Strengthens its European Brand Strategy|url=http://media.gm.com/media/intl/en/chevrolet/news.detail.html/content/Pages/news/emergency_news/05-12-gm-european-brand-strategy.html|publisher=Chevrolet Europe|archiveurl=https://web.archive.org/web/20131212055638/http://media.gm.com/media/intl/en/chevrolet/news.detail.html/content/Pages/news/emergency_news/05-12-gm-european-brand-strategy.html|archivedate=12 December 2013|accessdate=8 December 2013|date=5 December 2013}}</ref> General Motors later announced that they will reduce their line-up to the iconic models in Russia, and more, the Opel division will also exit the Russian market by the end of 2015, while also abandoning production at their [[Saint Petersburg]] plant.<ref>{{cite web|title=GM's Opel to exit Russia, Chevy to reduce lineup to 'iconic' models|url=http://www.autonews.com/article/20150318/OEM01/150319851/gms-opel-to-exit-russia-chevy-to-reduce-lineup-to-iconic-models|publisher=Automotive News|accessdate=17 March 2016|date=18 March 2015}}</ref> As of March 2016, only the US-built [[Chevrolet Corvette Stingray|Corvette Stingray]] and [[Chevrolet Tahoe|Tahoe]],<ref>{{cite web|title=Chevrolet|url=http://www.autonews.com/article/20150318/OEM01/150319851/gms-opel-to-exit-russia-chevy-to-reduce-lineup-to-iconic-models|publisher=|archiveurl=https://web.archive.org/web/20160316152626/http://www.chevrolet.ru/|archivedate=16 March 2016|accessdate=17 March 2016|date=18 March 2015}}</ref> as well as the Russian-built [[Chevrolet Niva|Niva]],<ref>{{cite web|title=Chevrolet NIVA|url=http://www.autonews.com/article/20150318/OEM01/150319851/gms-opel-to-exit-russia-chevy-to-reduce-lineup-to-iconic-models|publisher=|archiveurl=https://web.archive.org/web/20160312165422/http://chevrolet-niva.ru/|archivedate=12 March 2016|accessdate=17 March 2016|date=18 March 2015}}</ref> were being offered on the Russian market. Chevrolet sales in Western and Central Europe{{refn|Including Southeastern Europe, Turkey and Iceland,<ref>{{cite web|title=Chevrolet achieves 4th consecutive year of market share growth in Europe|url=http://media.gm.com/media/intl/en/chevrolet/press_kits.detail.html/content/Pages/news/intl/en/2013/chevrolet/01_15_market_share_growth.html|publisher=Chevrolet Europe|accessdate=8 December 2013|date=15 January 2013}}</ref> excluding Belarus, Ukraine and Moldova.<ref>{{cite web|title=Chevrolet Europe Fast Facts|url=http://media.gm.com/content/media/intl/en/chevrolet/company_chev/about_chevrolet.html|publisher=Chevrolet Europe|accessdate=8 December 2013|date=17 July 2013}}</ref>|group="nb"}} ranged around 200,000 units per year since 2005, peaking at 216,160 units in 2007, while the market share achieved its highest of 1.28 percent in 2012.<ref name="highlights">{{cite web|title=Sales Highlights|url=http://media.gm.com/content/media/intl/en/chevrolet/company_chev/sales_and_production_highlights.html|publisher=Chevrolet Europe|accessdate=8 December 2013}}</ref> In Russia, sales grew constantly over the same period, from 67,000 units in 2005 to 205,040 units in 2012,<ref>{{cite web|title=Chevrolet with Record Sales in Europe in 2005|url=http://archives.media.gm.com/archive/documents/domain_520/docId_21900_pr.html|publisher=Chevrolet Europe|accessdate=8 December 2013|date=10 January 2006}}</ref> Chevrolet holding a market share of 6.84 percent and being the top import car brand.<ref>{{cite web|title=Chevrolet achieves 4th consecutive year of market share growth in Europe|url=http://archives.media.gm.com/archive/documents/domain_520/docId_21900_pr.html|publisher=Chevrolet Europe|accessdate=8 December 2013|date=15 January 2013}}</ref> In 2012, the top markets for Chevrolet in Europe, by the number of registrations, were [[Italy]] (31,150), [[Germany]] (29,694), [[France]] (24,613), [[Turkey]] (18,492) and [[Spain]] (15,165).<ref name="highlights"/> The best selling model during the same year was the [[Chevrolet Aveo|Aveo]] (54,800), followed by the [[Chevrolet Spark|Spark]] (47,600) and the [[Chevrolet Cruze|Cruze]] (40,500).<ref name="highlights"/> ==== Poland ==== [[File:MWP Kubus 3.JPG|thumb|right|upright|[[Kubuś]] - insurgent armored car in [[Warsaw Uprising]] on the chassis of a civilian Chevrolet 157 truck]] During [[World War II]] in Poland [[Home Army]] the Polish resistance movement built an improvised [[Armored car (military)|armoured car]] - [[Kubuś]] which was based on the chassis of a civilian [[Chevrolet 157]] truck, license-built in pre-war Poland by the [[Lilpop, Rau i Loewenstein]] company. The car was used against the German army in [[Warsaw]] during the [[Warsaw Uprising]] in 1944.<ref>{{cite web|url=http://www.achtungpanzer.com/polish-armor-1939-improvised-armored-car-kubus.htm |title=Polish Armor 1939 - Improvised Armored Car Kubus |publisher=Achtungpanzer.com |date=2009-01-27 |accessdate=2013-03-16}}</ref> The damaged Kubuś survived the war and in 1945 was towed to the [[Polish Army Museum]] where it is currently on exhibition. A full-scale operational replica was created in 2004 by [[Juliusz Siudziński]] and is, as of 2009, on exhibition at the [[Warsaw Uprising Museum]]. Between the autumn of 2007 and the beginning of 2011, the [[Chevrolet Aveo]] was produced at the [[Fabryka Samochodów Osobowych|FSO]] plant in [[Warsaw]], in collaboration with the Ukrainian company [[UkrAVTO]], in both hatchback and sedan body styles.<ref>{{cite web|title=GM and UkrAVTO begin Chevrolet production in Poland|url=http://archives.media.gm.com/archive/documents/domain_520/docId_41009_pr.html|publisher=Chevrolet Europe|accessdate=8 December 2013|date=6 November 2007}}</ref> ==== Russia ==== [[GM-AvtoVAZ]] is a joint venture between GM and the Russian company [[AvtoVAZ]] established in 2001, which produces the [[Chevrolet Niva]], an SUV especially designed for the Russian market and conditions. General Motors also operated the [[GM Avto]] factory, located in [[Saint Petersburg]] and opened in 2008.<ref>{{cite web|title=General Motors Enters New Era in Russia|url=http://media.gm.com/media/us/en/gm/news.detail.html/content/Pages/news/us/en/2012/Jun/0622_russia.html|publisher=GM News|accessdate=8 December 2013|date=22 June 2012}}</ref> It was upgraded in 2012 and has produced the [[Opel Antara]] and [[Chevrolet Captiva]] SUVs, the [[Chevrolet Cruze]] from late 2009,<ref>{{cite web|title=GM opens USD300 million assembly plant in Russia|url=http://www.theautochannel.com/news/2008/11/07/224691.html|publisher=The Auto Channel|accessdate=8 December 2013|date=7 November 2008}}</ref> and the [[Chevrolet Trailblazer|Trailblazer]] from semi-knocked down kits.<ref>{{cite web|title=GM Launches Chevrolet Trailblazer Assembly in Russia|url=http://wardsauto.com/plants-amp-production/gm-launches-chevrolet-trailblazer-assembly-russia|publisher=WardsAuto|accessdate=8 December 2013|date=22 April 2013}}</ref> It ceased production in July 2015,<ref>{{cite web|title=GM car assembly plant in Petersburg ceases production|url=http://in.rbth.com/news/2015/07/01/gm_car_assembly_plant_in_petersburg_ceases_production_43987|publisher=Russia & India Report|accessdate=17 March 2016|date=1 July 2015}}</ref> before Chevrolet's exit from the Russian market at the end of the year. In collaboration with the Russian company [[GAZ]], the second generation [[Chevrolet Aveo]] was produced at the plant in [[Nizhny Novgorod]] for the Russian market, starting from the beginning of 2013,<ref>{{cite web|title=First Chevrolet Aveo Comes Off Assembly Line at GAZ Auto Plant in Nizhny Novgorod, Russia|url=http://www.automotiveworld.com/news-releases/first-chevrolet-aveo-comes-off-assembly-line-at-gaz-auto-plant-in-nizhny-novgorod-russia/|publisher=Automotive World|accessdate=8 December 2013|date=5 February 2013}}</ref> until 2015.<ref>{{cite web|title=GM pulls assembly out of troubled Russian market; VW cuts back in Kaluga|url=http://automotivelogistics.media/news/gm-pulls-assembly-out-of-troubled-russian-market-vw-cuts-back-in-kaluga|publisher=Automotive Logistics|accessdate=17 March 2016|date=25 March 2015}}</ref> Chevrolet vehicles were also produced at the [[Avtotor]] plant, located in [[Kaliningrad]]. The models produced here were the [[Chevrolet Lacetti|Lacetti]], [[Chevrolet Aveo|Aveo]], [[Chevrolet Epica|Epica]], [[Chevrolet Captiva|Captiva]], [[Chevrolet Orlando|Orlando]] and [[Chevrolet Tahoe|Tahoe]].<ref>{{cite web|title=ОБЗОР МОДЕЛИ|url=http://www.avtotor.ru/index.php?option=com_content&view=article&id=259&Itemid=635|publisher=Автотор|accessdate=10 December 2013}}</ref> === South America === Historically, many Latin American-market vehicles from GM were modified derivatives of older models from GM's North American and European operations. The current [[Chevrolet S10|S10]] and [[Chevrolet S-10 Blazer|Blazer]] exemplify this strategy. However, more modern vehicles are now being marketed as market conditions change and competition increases. Besides those older models made in Mexico, Ecuador, Colombia, and [[Mercosur]] countries, Korean sourced cars from [[GM DAT|former Daewoo factories]] some markets also get Korean and U.S. made Chevrolet on top of their local line-ups. ==== Argentina ==== In 1924, General Motors started importing Chevrolet Double Phaeton models and were welcomed with great demand. In 1925, in order to reduce costs in the Argentine market, General Motors decided to manufacture in Argentina and started producing a sedan, a roadster, a truck chassis and the Chevrolet Double Phaeton, now called "Especial Argentino", a model exclusively designed for the Argentinean market. Sales increased and soon the Oldsmobile, Oakland and Pontiac units were incorporated to the assembly line. When the Second World War broke out the operations were complicated. In 1941 the Chevrolet 250.000 was made, but the shortage of products made car production impossible. The last Chevrolet went out of the plant in August, 1942. In order to avoid the total stoppage, the company made electrical and portable refrigerators and car accessories amongst other items. After the war, GM started producing the Oldsmobile and Pontiac lines and later Chevrolet is added. In 1959, manufacturing plants are enlarged and set up to produce cars, pick ups and trucks. On January 25, 1960 the first Argentinean Chevrolet pick-up was introduced. The following year the national government approves the investment plan for 45 million dollars which included a plant of 12,000 m<sup>2</sup>. On March 12, 1962 the first [[Chevrolet Nova#Argentina|Chevrolet 400]] was made based on the North American [[Chevrolet Nova|Chevy II]]. The original plan considered a national integration of 50% during the first year of production; this amount had to be 90% in 1964 with a production of 15,000 units. By 1969, the Chevy line, derived from the American Chevy Nova, was presented. In the middle of the seventies, General Motors [[market share]] was reduced sharply from 9% in 1976 to 2% in 1978. Losses exceeded $30 million and the head company in the USA decided to halt production activities in Argentina. [[File:'03-'05 Chevrolet Corsa Comfort.jpg|thumb|Chevrolet Corsa]] The Chevrolet trademark reappeared in 1985 for the production of the pick-up in its versions C-20 and D-20. In 1995, a plan for the manufacturing destined for export specially to Brazil and other countries of [[Mercosur]] materialized with the building of a new facility near [[Rosario, Santa Fe]], for the production of the Opel-based [[Opel Corsa|Chevrolet Corsa]] and the Suzuki-based [[Suzuki Escudo|Chevrolet Grand Vitara]] 4x4.<ref>{{cite web|url=http://automoveisclassicos.net/html/historia_chevrolet_3.html }}</ref> By 2010, the range was based on a variety of [[GM Korea]] based cars, together with the Brazilian [[Chevrolet Celta|Chevrolet Prisma]].<ref>{{cite web|url=http://www.just-auto.com/news/chevrolet-prism-sales-starting_id113410.aspx |title=Just Auto 3 August 2011 |publisher=Just-auto.com |date=2011-08-03 |accessdate=2011-11-06}}</ref><br> ==== Brazil ==== [[File:Chevy Comodoro Coupé.jpg|thumb|right|[[Chevrolet Opala]]]] In Brazil, the [[Chevrolet Opala]] was based on the German [[Opel Rekord]] and American [[Chevrolet Nova]] from the late 1960s, continuing in production until the early 1990s, when it was replaced by a version of the [[Opel Omega]]. In the basic version had 151 four-cylinder engine with 82 hp and 143.2 lbft. The top of the line version was called Opala SS and used the GM engine 250-S inline six-cylinder and possessed solid lifters with 171 hp and 278.5 lbft, which led to the record breaking South American speed road cars in 1976, with 118.36 mph (190.47 km / h), beating the Puma GTB (which also used the GM 250 engine inline six-cylinder, but without solid lifters) and the Brazilian version of the Dodge Charger R / T 318 and Ford Maverick V8 302 quadrijet. Other smaller Chevrolets in Brazil, such as the Kadett and Monza, were based on the [[Opel Kadett]] and [[Opel Ascona|Ascona]] respectively. Chevrolet's product line-up in Brazil comprised some exclusive designs like the Corsa "B" based [[Chevrolet Celta|Celta]], which was sold in Argentina under the Suzuki brand, the [[Opel Astra|Astra]], and a Brazilian designed [[Opel Vectra|Vectra]] based on the [[Opel Astra]] H. The passenger car range currently includes the Cruze, the Captiva, the Agile hatchback, [[Chevrolet Onix]]. The latest home-grown product is the Chevrolet Prisma MKII, released in 2013. Utility and [[four wheel drive]] vehicles line-up includes the S10, the Blazer, and the [[Chevrolet Montana|Montana]]. The Montana is a compact pickup truck, based on the Agile, that is also sold in other Latin American markets. From the 1960s to the mid-1980s, there was also a large station wagon, derived from the [[Chevrolet C/K|C10]] truck (somewhat similar to the [[Chevrolet Suburban|Suburban]]), called the [[Chevrolet Veraneio|Veraneio]]. ==== Chile ==== Chile has a mix of Chevrolet models from different GM brands and platforms branded as Chevrolet. The models come for Chevrolet USA, GM Korea, Mexico, India and other origins. Chevrolet production in Chile began in 1962, although at first through local partners (in this case, Avayu with the Nova II). The [[Chevrolet C/K]] truck was manufactured in Chile between 1975-88. ==== Ecuador ==== Chevrolet has been operating in [[Ecuador]] for 80 years. GM Ecuador sells US Chevrolets alongside [[GM Korea]] sourced models. It also sells the 1983 [[Suzuki Supercarry]] under the Chevrolet name, and the Isuzu Rodeo was sold as the Chevrolet Rodeo throughout the 1990s. ==== Venezuela ==== In [[Venezuela]], Chevrolet has been operating since 1948, when truck production began in [[Caracas]]. In 1979 production moved to a plant in [[Valencia, Carabobo|Valencia]] that was purchased from [[Chrysler]]. Chevrolet assembled more than 1,500,000 vehicles in its first 50 years in Venezuela. ==== Colombia ==== The Colombian Automotive Factory SA (Colmotores) was founded in 1956 and initially produced vehicles in Austin; in the '60s, Simca and Dodge automobiles (its first car manufactured was a Coronet 440); and then, in 1980, began producing Chevrolet cars. Currently Colmotores has more than 75% of the domestic market, with models from GM Korea and Suzuki. Particularly worthy of mention is the Aveo, Optra and the Spark. ==== Trinidad and Tobago ==== Since the early 1920s, Chevrolet cars and trucks were marketed in this country. The Master Deluxe Sedan of the late 1930s was considered to be a pinnacle of luxury. All cars sold through the local dealer, Neal and Massey (also franchisee for Vauxhall and Buick), were right-hand-drive, and imported from Canada and Australia. Throughout the 1940s and 1950s, GM maintained a market presence with the Bel Air, Impala and Fleetline. During the late 1960s and early 1970s, Australian Holden DeVilles badged as Chevrolet Caprices were sold, though a few "Islander" limited edition American Chevrolet Caprices were imported. Neal and Massey gave up the GM franchise in 1974 and the brand left the market. During the period 1998–2001, Southern Sales Ltd. imported the Chevy Monza and Joy. Based on the Opel Corsa platform and assembled in Mexico, these were the cheapest new cars available. Poor build quality, unprofessional dealer service, and a limited spare parts supply saw these cars exit the market with only a few units being sold. In 2003, the local Renault dealer marketed the Aveo sedan and hatchback, as well as the Optra sedan (a rebadged Suzuki Forenza), with limited success. A more intensive marketing campaign by the latest Chevrolet dealer, Lifestyle Motors, has met more success. The models available are the Chevrolet Colorado (Isuzu D-Max twin), Spark (micro-car based on the Daewoo Matiz), Aveo sedan and hatchback, Optra sedan, hatchback and wagon, the Captiva SUV, and the Epica large saloon. In March 2011, the Cruze was added to the lineup and features a 1.8 litre gasoline engine. It bridges the gap between Optra and Epica models. Once the Optra is phased out, a 1.6 litre Cruze will be made available. == Vehicle models == [[File:BumblebeeCamaro-02.jpg|thumb|[[Chevrolet Camaro]]]] {{further|List of Chevrolet vehicles}} ==Sport== Chevrolet enters a variety of cars in sporting events around the world and is particularly well known in [[NASCAR]], [[Indycar]], and the FIA [[World Touring Car Championship]]. === NASCAR === Major teams include [[Hendrick Motorsports]], [[Richard Childress Racing]], [[Chip Ganassi Racing]] and [[Stewart-Haas Racing]] who all drive Chevy SS themed cars. Hendrick has eleven championships, Childress has six championships, and Stewart-Haas has two championships. Chevrolet is the [[List of NASCAR Manufacturers' champions|most successful manufacturer]] to be involved in NASCAR with thirty-nine manufacturer's titles and the most recorded wins by manufacturer. Previously the Chevy Monte Carlo and Impala were used in both the [[Sprint Cup Series]] and [[Xfinity Series]]. They are now using the SS car in the Sprint Cup Series, the Camaro in the Xfinity Series, and the Silverado in the [[Camping World Truck Series]]. === IndyCar === Chevrolet claimed six consecutive [[Indianapolis 500]] wins from 1986 to 1993 and five consecutive [[CART World Series]] wins from 1986 to 1992, with notable drivers such as [[Rick Mears]], [[Al Unser Jr.]], [[Michael Andretti]], [[Danny Sullivan]], [[Arie Luyendyk]], [[Emerson Fittipaldi]] and [[Bobby Rahal]]. Chevrolet replaced Oldsmobile as the General Motor brand at the [[IndyCar Series]] from 2002 to 2005. [[Hélio Castroneves]] won the Indianapolis 500 and [[Sam Hornish Jr.]] the championship, but the American brand had little success the next years. Chevrolet returned to IndyCar in 2012. After several years of [[Honda]] being the only engine provider, Chevrolet rejoined the series in 2012. Major teams include [[Team Penske]], [[KV Racing]], [[Chip Ganassi Racing]] and [[CFH Racing]] who all use Chevy engines. Chevrolet won several races including the 2013 and 2015 Indianapolis 500, as well as three drivers championships. ===Tudor United SportsCar Championship=== The [[Chevrolet Corvette|Corvette]] runs in the GT LeMans class for Tudor United SportsCar Championship, which was, until 2014, the [[American Le Mans Series]] in the GT class, when ALMS merged with Grand-Am to form Tudor United SportsCar Championship. [[Corvette Racing]] started in 1999 at the Daytona 24-hour race and has since won eight consecutive ALMS GT1 manufacturers and team championships and seven ALMS GT1 drivers' titles.<ref>{{cite web|url=http://www.corvetteracing.com/2011-overview.shtml |title=Corvette Racing official website |publisher=Corvetteracing.com |date=2008-10-04 |accessdate=2011-11-06}}</ref> The Corvette also takes part in the French [[24 Hours of Le Mans]] race.<ref>{{cite web|url=http://www.popularmechanics.com/cars/news/vintage-speed/le-mans-2011-chevy-corvette-faces-toughest-challenge-yet#fbIndex1 |title=Popular Mechanics 2011 |publisher=Popularmechanics.com |date=2010-07-30 |accessdate=2011-11-06}}</ref> ===FIA World Touring Car Championship=== In 2005, when the Chevrolet brand was re-launched in Europe, Chevrolet took part in the [[World Touring Car Championship|WTCC]] with a version of the [[Chevrolet Lacetti|Lacetti]], developed by the UK-based [[Ray Mallock]] Ltd (RML). In 2009 the [[Chevrolet Cruze|Cruze]] replaced the Lacetti<ref>{{cite web|url=http://www.chevroletwtcc.com/team/ |title=Chevrolet WTCC website |publisher=Chevroletwtcc.com |date=2006-05-21 |accessdate=2011-11-06}}</ref> and won the Drivers' and Manufacturers' championship from 2010 to 2012. ===British Touring Car Championship=== Chevrolet participated in the [[BTCC]] with the [[Chevrolet Cruze|Cruze]] between 2010 and 2011.<ref>{{cite web|url=http://www.chevroletbtcc.co.uk/cars/ |title=Chevrolet UK website |publisher=Chevroletbtcc.co.uk |date=2011-10-27 |accessdate=2011-11-06}}</ref> ===British football=== In May 2012, Chevrolet replaced [[Audi]] as the official automotive sponsor of the English football team [[Manchester United F.C.|Manchester United]].<ref>{{cite news|url=http://www.independent.co.uk/sport/football/premier-league/manchester-united-agree-partnership-with-us-car-giant-chevrolet-7807683.html|title=Chevrolet|accessdate=2011-11-06 | work=The Independent|first=Simon|last=Stone|location=London}}</ref> From the start of the 2014–15 season Chevrolet became the team's principal shirt sponsor.<ref>{{cite news| url=http://www.bbc.co.uk/news/business-19052970 | work=BBC News | title=Man Utd gets Chevrolet as new shirt sponsor | date=July 30, 2012}}</ref> The deal is contracted to run for seven years, worth a world-record $560 million [[United States dollar|USD]].<ref>{{cite news|last1=Herbert|first1=Ian|title=Manchester United pre-season tour: Louis van Gaal must learn to live with lucrative United tours|url=http://www.independent.co.uk/sport/football/premier-league/manchester-united-preseason-tour-louis-van-gaal-must-learn-to-live-with-lucrative-united-tours-9630706.html|accessdate=29 July 2014|publisher=The Independent|date=26 July 2014}}</ref> In July 2012, Chevrolet and English Premier League football team [[Liverpool F.C.]] announced a four-year partnership which would see Chevrolet become the official automotive partner of the club. The deal ended two years prematurely, in 2014, following GM pulling the Chevrolet brand out of Europe. GM's subsidiary in the UK, [[Vauxhall Motors]], took over from Chevrolet as the club's automotive sponsor. ==Marketing== ===Chevrolet bowtie logo=== The Chevrolet bowtie logo was introduced by company co-founder [[William C. Durant]] in late 1913. According to an official company publication titled ''The Chevrolet Story'' of 1961, the logo originated in Durant's imagination when, as a world traveler in 1908, he saw the pattern marching off into infinity as a design on wallpaper in a French hotel. He tore off a piece of the Sport Wallpapers and kept it to show friends, with the thought that it would make a good nameplate for a car. However, in an interview with Durant's widow, Catherine, published in a 1986 issue of ''Chevrolet Pro Management Magazine'', Catherine recalled how she and her husband were on holiday in [[Hot Springs, Virginia]], in 1912. While reading a newspaper in their hotel room, Durant spotted a design and exclaimed, "I think this would be a very good emblem for the Chevrolet." Unfortunately, at the time, Mrs. Durant didn't clarify what the motif was or how it was used. Ken Kaufmann, historian and editor of ''The Chevrolet Review'', discovered in a Nov. 12, 1911, edition of the ''[[Atlanta Constitution]]'' newspaper, an advertisement from the Southern Compressed Coal Company for "Coalettes", a refined fuel product for fires. The Coalettes logo, as published in the ad, had a slanted bowtie form, very similar to the shape that would soon become the Chevrolet icon. The date of the paper was just nine days after the incorporation of the Chevrolet Motor Co. One other explanation attributes the design to a stylized version of the cross of the [[Swiss flag]]. Louis Chevrolet was born in Switzerland at [[La Chaux-de-Fonds]], [[Canton of Neuchâtel]], to French parents, on Christmas Day 1878. An October 2, 1913, edition of ''[[The Washington Post]]'' seems, so far, to be the earliest known example of the symbol being used to advertise the brand.<ref>{{cite web| url=http://media.gm.com/media/us/en/gm/news.detail.html/content/Pages/news/us/en/2011/Sep/0902_bowtie | title=History with a Mystery: The Chevrolet Bowtie |publisher=Media.gm.com |date=2011-09-02 |accessdate=2013-03-16}}</ref><ref>{{cite web| author=Ken Kaufmann |url=http://home.earthlink.net/~scrippsbooth/chevbowtiehistory.html |title=Chevrolet Bowtie History |publisher=Home.earthlink.net |accessdate=2013-03-16}}</ref> The first bowtie logo without embedded text first appeared in 1985, as part of the Heartbeat of America ad campaign.<ref>[http://www.uftringchevy.com/the-evolution-of-the-chevy-bowtie.htm The Evolution of the Chevy Bowtie] {{wayback|url=http://www.uftringchevy.com/the-evolution-of-the-chevy-bowtie.htm |date=20120516093033 }}</ref> In 2004, Chevrolet began to phase-in the gold bowtie that serves as the brand identity for all of its cars and trucks marketed globally.<ref>{{cite web| author=Aaron Richardson |url=http://www.autoblog.com/2011/09/08/how-chevrolet-decided-on-its-iconic-bowtie-logo/ |title=How Chevrolet decided on its iconic Bowtie logo |publisher=Autoblog.com |accessdate=2013-03-16}}</ref> ===Typography=== The [[Klavika|Klavika Condensed]] font was designed by type design studio Process Type Foundry under the art direction of Aaron Carámbula for General Motors marketer FutureBrand as part of Chevrolet's 2006 redesign. After the expiry of the exclusivity period, the commercial version of the font (Klavika Condensed) was released to the public in the fall of 2008.<ref>{{cite web|url=http://processtypefoundry.com/about/custom |title=Custom Fonts |publisher=Processtypefoundry.com |accessdate=2013-03-16}}</ref> In the Young Creative Chevrolet corporate identity guidelines, Klavika is listed for use in all communication materials.<ref>{{cite web|url=http://youngcreativechevrolet.eu/app/webroot/uploads/Chevrolet%20Corporate%20Identity%20Guidelines. |title=Young Creative Chevrolet - Ci Guidelines |format= |accessdate=2013-03-16}}</ref> Klavika was phased out beginning in 2012 and replaced by Knockout (from [[Hoefler & Frere-Jones]]<ref>{{cite web|url=http://www.typography.com/fonts/font_overview.php?productLineID=100013 |title=Knockout, the functional family |publisher=Typography.com |accessdate=2013-03-16}}</ref>) while the campaign was still ongoing. Currently, [[Goodby, Silverstein & Partners]] is utilizing the typeface families ''Louis'', a group of simplified, legible grotesque gothics named after co-founder Louis Chevrolet, and ''Durant'', a roman group, just as simplified and legible, named after co-founder William Durant, on print, television and Chevrolet's website advertisements.<ref>{{cite web|url=http://www.bugula.com/misc/guides/ChevyDigital. |title=OLA guide |publisher=bugula.com |accessdate=2013-04-12}}</ref> ===100th anniversary=== As part of Chevrolet's 100th anniversary in 2011, a dedicated channel was created by the American internet based [[Pandora Radio]] station, playing the Top 100 songs mentioning the brand.<ref>{{cite press release|url=http://media.gm.com/autoshows/Chevrolet_Centennial/2010/public/us/en/chevrolet/news.detail.html/content/Pages/news/us/en/2011/Jul/Centennial/0727_cent_pandora |title=Chevrolet Celebrates 100 Years in Song |publisher=Media.gm.com |date=2011-07-27 |accessdate=2013-03-16}}</ref> Beginning on November 3, 2011, Chevrolet celebrated the countdown to its 100th birthday by encouraging its customers and fans to tell their Chevy stories, vote for their favorite Chevrolet cars and trucks, and take the birthday party to their communities with the help of Chevrolet and its dealers.<ref>{{cite press release|url=http://media.gm.com/autoshows/Chevrolet_Centennial/2010/public/us/en/chevrolet/news.detail.html/content/Pages/news/us/en/2011/Jul/Centennial/0727_cent_oview |title=Chevy Marks 100 Years with Fans, Owners and Communities |publisher=Media.gm.com |date=2011-07-27 |accessdate=2013-03-16}}</ref> A feature-length documentary titled 'Chevy100, An American Story', produced by Roger Sherman, was premiered on November 3 at Detroit Institute of Arts in downtown Detroit, features drivers, collectors, restorers, racers and journalists who live and breathe cars and trucks.<ref>{{cite press release|url=http://media.gm.com/autoshows/Chevrolet_Centennial/2010/public/us/en/chevrolet/news.detail.html/content/Pages/news/us/en/2011/Nov/1102_chevy100film |title=‘Chevy100, An American Story’ premieres in Detroit |publisher=Media.gm.com |date=2011-11-02 |accessdate=2013-03-16}}</ref> In honor of the 100th birthday of Chevrolet, Indianapolis Motor Speedway, Chevrolet and Indianapolis businessman David Ring have arranged to properly mark the grave of Arthur Chevrolet, brother of Chevrolet co-founder Louis Chevrolet.<ref>{{cite press release|url=http://media.gm.com/autoshows/Chevrolet_Centennial/2010/public/us/en/chevrolet/news.detail.html/content/Pages/news/us/en/2011/Nov/1103_gaston |title=Arthur Chevrolet’s Grave Gets Marker on Chevrolet Birthday |publisher=Media.gm.com |date=2011-11-03 |accessdate=2013-03-16}}</ref><ref>{{cite web|last=Boles |first=Doug |url=http://www.indianapolismotorspeedway.com/indy500/news/show/50843-100-years-later-chevrolet-name-still-involved-at-ims/ |title=100 Years Later - Chevrolet name still involved at IMS |publisher=Indianapolismotorspeedway.com |date=2011-11-03 |accessdate=2013-03-16}}</ref> ===Advertising=== {{refimprove section|date=December 2011|reason=Every slogan and tagline should have a reference citing it, or it should be removed. Wikipedia is not a directory of everything so simply dumping every slogan the company ever used here adds no value to the encyclopaedia}} Earlier marketing efforts touted efficiency combined with savings – ("enormous buying power," 1914; "Quality at low cost," 1923, ""A Six for the Price of a Four," 1929),<ref>{{cite news|author= Jerry Garrett|url=http://www.nytimes.com/2011/10/23/automobiles/chevrolet-unlikely-cornerstone-for-gm.html|title=A Century of Chevy, From Cheap Date to America’s Sweetheart|publisher=The New York Times |date=October 21, 2011|accessdate= January 9, 2012}}</ref> interspersed with what could be described as "loftier" messages (positioning the automobile –and Chevy by extension—as "Man's conquest of time," 1923).<ref>{{cite web|url=http://www.autonews.com/article/20111031/CHEVY100/310319942/1511|title= 100 YEARS: From 'See the USA in your Chevrolet' to 'Like a Rock,' Chevy ads run deep|publisher=Automotive News |date=October 31, 2011|accessdate= January 9, 2012}}</ref> Of the marketing campaigns from more recent decades, "See the U.S.A. in Your Chevrolet" (used in the 50s and 60s) was one of the longest lasting.<ref>{{cite web|author= Jack Doyle|url=http://www.pophistorydig.com/?tag=dinah-shore-and-burt-reynolds|title=Dinah Shore & Chevrolet, 1956-1963|publisher=Pop History Dig |date=March 22, 2009|accessdate= January 9, 2012}}</ref> In 1949 Chevy sponsored "Inside USA" on CBS; while this was a short-lived show, the tune created for it got new life in 1951, when Chevy began sponsoring the Dinah Shore show and Shore sang it at the close of every show. A selection of Chevrolet's more recent marketing campaigns includes the following: * [[See the U.S.A. in Your Chevrolet]] (1950s–1960s) * Putting you first keeps us first (1960s)<ref name="Automotive News, October 31, 2011">Automotive News, October 31, 2011</ref> * It's Exciting! (mid-1960s) * Building a better way to see the U.S.A. (early 1970s)<ref name="Automotive News, October 31, 2011"/> * Baseball, Hotdogs, Apple Pie & Chevrolet (1975; 2006)<ref name="Automotive News, October 31, 2011"/> * Now <u>that's</u> more like it (late 1970s) * Chevy makes good things happen (1982)<ref name="Automotive News, October 31, 2011"/> * USA-1 Taking Charge (1983)<ref name="Automotive News, October 31, 2011"/> * Today's Chevrolet—Live It (1985)<ref name="Automotive News, October 31, 2011"/> * The Heartbeat of America (1987–1994)<ref name="Automotive News, October 31, 2011"/> * Rock, Flag and Eagle (1985–1987) * From the country that invented Rock and roll (1993-1997; Chevrolet Camaro) * Genuine Chevrolet (1994–2001)<ref name="Automotive News, October 31, 2011"/> * Tried, Tested, and True (1996–2004 Canada) * We'll Be There (2001–2004 United States)<ref name="Automotive News, October 31, 2011"/> * Like a Rock (1991–2004; Chevrolet Trucks) Featuring the [[Bob Seger]] [[Like a Rock (song)|song of the same name]]<ref name="Automotive News, October 31, 2011"/> * [[An American Revolution]] (2004–2009)<ref name="Automotive News, October 31, 2011"/> * For All Life's Roads (2004–2006; Canada) * Our Country, My Truck (2006–2007; Chevrolet Trucks)<ref name="Automotive News, October 31, 2011"/> * America's Best Trucks (2007–present; Chevrolet Trucks) * Let's Go (2007–2009; Canada) * May the Best Car Win (2009–2010; United States and Canada) * Excellence for Everyone (2010–present)<ref name=AutoBlog>{{Cite news| url=http://www.autoblog.com/2010/03/11/chevrolet-to-employ-new-excellence-for-everyone-ad-campaign/| title=Chevrolet to employ new "Excellence for Everyone" ad campaign| publisher=Autoblog.com | date=March 11, 2010| accessdate=October 8, 2010}}</ref> * Chevy Runs Deep (2010–2013; United States):<ref name="Automotive News, October 31, 2011"/> A series of TV commercials were produced with Goodby, Silverstein and Partners, and was unveiled during the week of 2010 MLB World Series. Early commercials include 'Chevrolet: Anthem', 'Chevrolet: Dogs and Pickups', 'First Car', 'Chevrolet: Coming Home', 'Chevrolet Volt: Anthem', which positioned Chevy as a brand that is part of the American fabric in song, culture and in most of our pasts in one way or another.<ref>{{cite web|first=David |last=Kiley |url=http://www.autoblog.com/2010/10/27/the-why-behind-chevy-runs-deep-slogan/ |title=The Why? behind "Chevy Runs Deep" slogan |publisher=Autoblog.com |accessdate=2013-03-16}}</ref> In 2011, General Motors announced the campaign would continue.<ref>{{cite web|first=Chris |last=Shunk |url=http://www.autoblog.com/2011/10/24/chevy-runs-deep-campaign-to-stick-around/ |title="Chevy Runs Deep" campaign to stick around |publisher=Autoblog.com |accessdate=2013-03-16}}</ref> Most television commercials run in this ongoing campaign feature voice-over by television and film star Tim Allen. * Chevrolet is the Car (2011–2012; South Korea, Japan) * Driving Our World Forward/I'm proud (2011-; Canada):<ref>{{cite web|url=http://www.gm.ca/gm/english/vehicles/chevrolet/rebrand/feature-chevrolet-rebrand |title=Chevrolet - Driving our world forward |publisher=Gm.ca |accessdate=2013-03-16}}</ref> Chevrolet Sonic and Chevrolet Orlando ads were produced by Toronto-based production company Holiday Films.<ref>{{cite web|url=http://holidayfilms.wordpress.com/2011/10/05/driving-our-world-forward/ |title=Driving Our World Forward |publisher=Holidayfilms.wordpress.com |date=2011-09-28 |accessdate=2013-03-16}}</ref> In Quebec, the brand introduced a new tag line: 'I'm proud'. The campaign included commercials in Mandarin, Cantonese, Tamil, Punjabi and Hindi languages.<ref>{{cite web|url=http://www.marketingmag.ca/news/marketer-news/gm-canada-begins-%E2%80%9Clargest-vehicle-launch%E2%80%9D-in-its-history-37151 |title=GM Canada begins "largest vehicle launch" in its history |publisher=Marketingmag.ca |date=2011-10-04 |accessdate=2013-03-16}}</ref> French version of the Antham ad also uses alternate slogan 'Chevrolet, et fier de l'être.'<ref>[http://www.youtube.com/watch?v=VdaBmTlj3-I Chevrolet Anthem - Version 60 secondes] {{wayback|url=https://www.youtube.com/watch?v=VdaBmTlj3-I |date=20150518020017 }}</ref> The fully integrated campaign includes TV, print and outdoor elements as well as extensive social media. The General Motors brand also held live events, including a concert in Toronto, presentations by parenting expert Nanny Robina and 'mompreneur' Erica Ehm, and a live yoga session. Mike Speranzini, director of advertising and communications for General Motors Canada, claimed that by leveraging the fact that Chevrolet is a global brand, consumers are seeing it in a more favourable light.<ref>{{cite web|url=http://business.financialpost.com/2011/10/14/chevy-repositions/ |first=Hollie |last=Shaw |title=Chevy repositions |publisher=Business.financialpost.com |date=2011-10-14 |accessdate=2013-03-16}}</ref> Slogan in other languages include: 'Driving me (and) your world' (驅動你我的世界) (Mandarin Chinese,<ref>{{cite web|url=http://www.gm.ca/media/multicultural/chevrolet/sonic/Chevrolet_Mandarin. |title=2012 Sonic |publisher=General Motors media |language=Chinese |format= |accessdate=2013-03-16}}</ref> Cantonese Chinese<ref>{{cite web|url=http://www.gm.ca/media/multicultural/chevrolet/sonic/Chevrolet_Cantonese. |title=2012 Sonic |publisher=General Motors media |language=Chinese |format= |accessdate=2013-03-16}}</ref>) * LOVE. LIFE. CHEVROLET (2012–present; South Korea, Japan)<ref>{{cite web|url=http://www.dragtimes.com/video-viewer.php?v=jBi3Yn1H-5A&feature |title=2012 CHEVROLET LOVE LIFE AD KOREA 1 LOVE LIFE KOREA |publisher=Dragtimes.com |accessdate=2013-03-16}}</ref> As part of the Cruze campaign (in association with MacLaren McCann, Canada), outdoor vinyl materials, recycled seatbelts and bicycle inner tubes were made into messenger bags, laptop sleeves, and oversize totes.<ref>{{cite web|url=http://adsoftheworld.com/media/outdoor/chevrolet_billboards_into_bags |title=Chevrolet: Billboards Into Bags |publisher=Adsoftheworld.com |date=2010-09-25 |accessdate=2013-03-16}}</ref><ref>{{cite web|url=http://www.chevroletofjoplin.com/blog/2012/03/04/chevrolet-converts-old-billboards-into-stylish-bags/ |title=Chevrolet Converts Old Billboards into Stylish Bags |publisher=Chevroletofjoplin.com |date=2012-03-04 |accessdate=2013-03-16}}</ref><ref>{{cite web|author=Chevrolet: Billboards Into Bags |url=http://www.ibelieveinadv.com/2012/01/chevrolet-billboards-into-bags/ |title=Chevrolet: Billboards Into Bags |publisher=Ibelieveinadv.com |accessdate=2013-03-16}}</ref> * Live Better. (2012–present; United States) * What do you #playfor (2012–present; Global Campaign): Chevrolet sponsors Manchester United replacing Aon as the shirt sponsor. The campaign slogan, "What do you #playfor?" attempts to engage users on social media. Chevrolet also launched multiple sites across the globe under the main Chevrolet Football Club website.<ref>{{cite web|author=Chevrolet |url=http://www.chevroletfc.com |title=Chevrolet: What do you #playfor? |publisher=chevrolet.com}}</ref> * Find New Roads (2013-; United States, Canada, Latin America): The slogan replaced the previous Chevy Runs Deep tag line, after Chevy Runs Deep campaign had been criticized as ineffectual. External applications of 'Find New Roads' was set to begin globally later in the first quarter of 2013.<ref>{{cite news|url=http://www.forbes.com/sites/dalebuss/2013/01/08/chevrolet-to-find-new-roads-as-it-drops-chevy-runs-deep/ |title=Chevrolet To 'Find New Roads' As It Drops 'Chevy Runs Deep' |publisher=Forbes.com |date=2012-04-18 |accessdate=2013-03-16 |first=Dale |last=Buss}}</ref><ref>{{cite web|first=Jeffrey N. |last=Ross |url=http://www.autoblog.com/2013/01/09/chevrolet-introducing-find-new-roads-global-tagline/ |title=Chevrolet introducing "Find New Roads" global tagline |publisher=Autoblog.com |accessdate=2013-03-16}}</ref><ref>{{cite press release|url=http://media.gm.ca/media/ca/en/gm/news.detail.html/content/Pages/news/us/en/2013/Jan/0107-find-new-roads.html |title=Chevrolet Will ‘Find New Roads’ as Brand Grows Globally - Aligns around the world behind singular vision |publisher=Media.gm.ca |date=2013-01-08 |accessdate=2013-03-16}}</ref> The first Find New Roads commercial, a 90-second commercial titled 'Dog & Doe' (produced by Commonwealth) featuring Chevrolet Volt, Spark, Sonic, Impala, Corvette Stingray, was premiered during 2013 Grammy Awards.<ref>{{cite news|url=http://www.forbes.com/sites/dalebuss/2013/02/11/chevy-touts-product-variety-in-inaugural-find-new-roads-ad/ |title=Chevy Touts Product Variety In Inaugural 'Find New Roads' Ad |publisher=Forbes.com |date=2012-04-18 |accessdate=2013-03-16 |first=Dale |last=Buss}}</ref><ref>{{cite web|last=Nudd |first=Tim |url=http://www.adweek.com/news/advertising-branding/inside-chevrolets-bustling-magical-find-new-roads-launch-spot-147377 |title=Inside Chevrolet's Bustling, Magical 'Find New Roads' Launch Spot Commonwealth's Linus Karlsson on creating five ads in one By Tim Nudd |publisher=Adweek.com |date=2013-02-19 |accessdate=2013-03-16}}</ref> The campaign was expected to cover 13 product launches for 2013 in the U.S. and 20 introductions throughout the world.<ref>{{cite web|url=http://www.freep.com/article/20130109/BUSINESS01/301090030/1002/NLETTER30/Chevrolet-s-new-tagline---Find-new-roads-?source=nletter-business |title=Chevrolet's new tagline: 'Find new roads' |publisher=Freep.com |accessdate=2013-03-16}}</ref> ===Marketing agency=== FutureBrand, an [[Interpublic Group of Companies]] company, has been working with General Motors since 2000,<ref>[http://www.futurebrand.com/wp-content/uploads/case-studies//gm_glance. GM Expressing the corporate vision]</ref> who also involved the commissioning of a font that would later sold as Klavika Condensed, as part of re-design of Chevrolet in 2006. In 2010, General Motors replaced the advertising agency [[Campbell-Ewald]], also of Interpublic Group of Companies, with Publicis Worldwide. Campbell-Ewald had served Chevrolet since 1919.<ref>"[http://content.usatoday.com/communities/driveon/post/2010/04/heartbeat/1 GM dumps Chevrolet's longtime ad agency -- like a rock ]", USA Today, April 26, 2010.</ref> In May 2010 Chevrolet's advertising account was awarded to Goodby, Silverstein and Partners.<ref>{{cite web|last=McMains |first=Andrew |url=http://www.adweek.com/aw/content_display/news/account-activity/e3i3b8cb13fe213cb8339474ab7c48c6148 |title=GM Confirms Chevy's Shift to Goodby |publisher=Adweek |accessdate=2011-08-04}}</ref> As part of the attempt to attract 18- to 24-year-old drivers, General Motors hired MTV Scratch.<ref>{{cite web|first=Chris |last=Tutor |url=http://www.autoblog.com/2012/03/29/gm-turns-to-mtv-to-sell-cars-to-younger-generations/ |title=GM turns to MTV to sell cars to younger generations |publisher=Autoblog.com |accessdate=2013-03-16}}</ref> Some of the collaboration results include Chevy ads showing their cars skydiving, bungee jumping, doing other stunts.<ref>{{cite web|author=Team Scratch |url=http://blog.mtvscratch.com/2012/03/20/crowdsourcing-next-gen-consumers-in-the-drivers-seat/ |title=Crowdsourcing: Next Gen Consumers in the Driver’s Seat |publisher=Blog.mtvscratch.com |date=2012-03-20 |accessdate=2013-03-16}}</ref> The commercial was produced with consultations from students from UCLA, Pepperdyne and high schools.<ref>{{cite web|url=http://blog.gsdm.com/?p=8132 |title=SXSW: Crowdsourcing |publisher=Blog.gsdm.com |date=2012-03-14 |accessdate=2013-03-16}}</ref> Some of the footage was later used in [[Chevrolet Sonic]] ad titled 'Stunt Anthem' during Super Bowl XLVI.<ref>{{cite web|url=http://www.dailymotion.com/video/xobru2_chevy-sonic-stunt-anthem-chevy-super-bowl-xlvi-ads-chevrolet-commercial_auto |title=Chevy Sonic "Stunt Anthem" | Chevy Super Bowl XLVI Ads | Chevrolet Commercial |publisher=Dailymotion.com |date=2012-10-02 |accessdate=2013-03-16}}</ref> In March 2012, General Motors announced two competing agencies, San Francisco-based Goodby, Silverstein and Partners (part of Omnicom Group), and New York-based McCann Erickson Worldwide (part of Interpublic Group), will join to form an equal joint venture company called Commonwealth to handle most of Chevrolet's ads. Prior to the joint venture, Goodby, Silverstein and Partners performed marketing in the U.S., including the "Chevy Runs Deep" campaign; McCann handled Chevrolet ads in China, Latin America, Mexico, Canada and other markets. Commonwealth would handle and supervise creative work worldwide out of Detroit for all markets except China, India and Uzbekistan, where GM has joint auto-making ventures. McCann would continue to handle ads in China and India, and Uzbekistan will be contracted as needed.<ref>{{cite news|url=http://www.boston.com/business/articles/2012/03/27/gm_to_combine_chevy_advertising_hopes_to_save_2b/ |title=GM to combine Chevy advertising, hopes to save $2B |publisher=Boston.com |date=2012-03-27 |accessdate=2013-03-16 |first=Tom |last=Krisher}}</ref> MacLaren McCann continued on as AOR for the entire GM brand in Canada, but the Chevrolet brand will act as a “spoke” to Detroit’s creative hub, with content and messaging flowing through Commonwealth, but adapted for the Canadian market.<ref>{{cite web|author=Megan Haynes |url=http://strategyonline.ca/2012/03/27/chevrolet-merges-creative-teams-to-form-global-agency |title=Chevrolet merges creative teams to form global agency |publisher=Strategyonline.ca |date=2012-03-27 |accessdate=2013-03-16}}</ref> Performance Marketing Group Incorporated manages Chevrolet Racing’s experiential marketing properties for its at-track activation platforms in conjunction with the NASCAR Sprint Cup Series, the IZOD IndyCar Series, and the American Le Mans Series with Team Corvette.<ref>{{cite web|url=http://www.pmgincorporated.com/clients/chevrolet.html |title=Performance Marketing Group - Chevrolet Motor Division |publisher=Pmgincorporated.com |accessdate=2013-03-16}}</ref> ===Chevrolet-only naming attempt=== In 2010, a memo signed by Chevrolet sales and service vice president Alan Batey and General Motors marketing division vice president Jim Campbell was sent to Chevrolet employees at its Detroit headquarters, instructing employees to only use Chevrolet when addressing the brand, in order to present a consistent brand message. A postscript to the memo says a sort of [[cuss jar]] - a plastic "Chevy" can - has been placed in the hallway. "Every time someone uses 'Chevy' rather than Chevrolet," the note said, the employee is expected to put a quarter in the can. The proceeds were to be spent on "a team building activity." Paul Worthington, head of strategy for [[Wolff Olins]], noted that the branding effort ran counter to a trend in which corporate names had become more casual.<ref>[http://www.nytimes.com/2010/06/10/automobiles/10chevy.html Saving Chevrolet Means Sending ‘Chevy’ to Dump]</ref> Ian Beavis of Nielsen Automotive Group noted that marketers cannot control what consumers call their products, but nicknames do not work in new markets where Chevrolet is trying to get a start.<ref>{{cite news|last=Woodyard |first=Chris |url=http://www.usatoday.com/money/autos/2010-06-11-chevy11_ST_N.htm |title=Chevrolet memo gets the word out: Don't call me Chevy |newspaper=USAtoday |date=2010-06-11 |accessdate=2013-03-16}}</ref> Following the release of the memo, General Motors published a statement claiming the note was in no way discouraging customers or fans from using the Chevy name.<ref>{{cite press release|url=http://media.gm.com/content/media/us/en/news/news_detail.brand_gm.html/content/Pages/news/us/en/2010/Jun/0610_Statement |title=Statement |publisher=GM media |accessdate=2013-03-16}}</ref><ref>{{cite web|last=Schepp |first=David |url=http://www.dailyfinance.com/2010/06/10/chevrolet-not-chevy/ |title=The Name Is 'Chevrolet' - Not 'Chevy.' Er, Never Mind |publisher=Dailyfinance.com |date=2010-06-10 |accessdate=2013-03-16}}</ref><ref>{{cite web|url=https://www.youtube.com/watch?v=LaQXQmkMFGc |title=Chevy vs. Chevrolet An Explanation |publisher=Youtube.com |date=2010-06-10 |accessdate=2013-03-16}}</ref> Following the 2010 memo incident, Chevy Runs Deep campaign remains to use the 'Chevy' name, while Driving Our World Forward and Find New Roads campaigns uses the 'Chevrolet' name. == Watches == In 2007, General Motors allowed AJS-Production SA to register the Louis Chevrolet trademark for a line of premium quality Swiss watches watch marketed under the Louis Chevrolet brand name. Although the watches bear the name of Louis Chevrolet, they are not marketed or produced in association with General Motors.<ref>{{cite web|url=http://www.worldtempus.com/en/news/top-news/detail/article/1261993114-louis-chevrolet-swiss-watches-never-give-up/?cHash=609ce6a8b4 |title=Louis Chevrolet Swiss Watches |publisher=worldtempus.com |date=December 28, 2009 |accessdate=January 2, 2011}}</ref> The watch brand pays tribute to [[Louis Chevrolet]], co-founder of the Chevrolet automobile company, whose father was a watchmaker and in his childhood helped his father at the workbench. The collection was called [[Frontenac Motor Corporation|Frontenac]], the name inherited from the race car company founded by Louis Chevrolet. The Chevrolet watch collection comprises automatic, manually wound and quartz models, equipped with [[ETA SA|ETA]] and [[Ronda]] movements. The Louis Chevrolet Frontenac watches, manufactured in [[Porrentruy]], the Swiss Jura region, feature the styling cues suggested by the Chevrolet cars. The collection was developed while applying the same materials as used in the car industry. Pearled appliques on the Chevrolet watches' dials remind the metal forms of the old dashboards. The number "8", Chevrolet's racing number, is sported on the case back.<ref>{{cite web|url=http://watches.infoniac.com/index.php?page=post&id=23 |title=Legendary Chevrolet on the Wrist |publisher=Watches.infoniac.com |date=September 26, 2007 |accessdate=December 27, 2010}}</ref> == See also == * [[Chevrolet Hall (Belo Horizonte)|Chevrolet Hall]] * [[General Motors Canada]] * [[Geo (automobile)|Geo]] – A brand of small cars and SUVs sold through Chevrolet dealerships throughout North America from 1989–1997 * [[Chevrolet Big-Block engine#Generation 2: Mark IV Series|Mark IV Big Block Engine]] * [[Mason Truck]] * [[Super Sport (Chevrolet)|Super Sport]] * [[U.S. Soccer Athlete of the Year]] – Sponsored by Chevrolet == Notes == {{Reflist|group=nb}} == References == {{Reflist|colwidth=30em}} == External links == {{Commons category|Chevrolet}} * [http://www.chevrolet.com/ Official Chevrolet United States site] * [http://www.chevrolet.com/worldwide-websites.html List of Worldwide country and regional sites] <!--======================== {{No more links}} ============================ | PLEASE BE CAUTIOUS IN ADDING MORE LINKS TO THIS ARTICLE. Wikipedia | | is not a collection of links nor should it be used for advertising. | | | | Excessive or inappropriate links WILL BE DELETED. | | See [[Wikipedia:External links]] & [[Wikipedia:Spam]] for details. | | | | If there are already plentiful links, please propose additions or | | replacements on this article's discussion page, or submit your link | | to the relevant category at the Open Directory Project (dmoz.org) | | and link back to that category using the {{dmoz}} template. | |======================== {{No more links}} ==========================| --> {{Chevrolet Vehicles}} {{General Motors brands}} {{ChevroletinNASCAR}} {{Automotive industry in the United States}} {{North American bus builders}} [[Category:Chevrolet| ]] [[Category:1911 establishments in Michigan]] [[Category:American brands]] [[Category:Car manufacturers of the United States]] [[Category:Companies based in Detroit, Michigan]] [[Category:Emergency services equipment makers]] [[Category:General Motors marques]] [[Category:Indy Racing League engine manufacturers]] [[Category:Motor vehicle companies]] [[Category:Motor vehicle manufacturers based in Michigan]] [[Category:Motor vehicle manufacturers of the United States]] [[Category:Truck manufacturers]] [[Category:Vehicle manufacturing companies established in 1911]]

Kavita1108 (talk) 11:01, 31 March 2016 (UTC)

Not done: it's not clear what changes you want to be made. Please mention the specific changes in a "change X to Y" format. EvergreenFir (talk) Please {{re}} 20:57, 31 March 2016 (UTC)

External links modified

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• Added archive https://web.archive.org/web/20080320232154/http://www.moby302.co.za/brochures/1976_chevrolet/constantia_aj.html to http://www.moby302.co.za/brochures/1976_chevrolet/constantia_aj.html

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Semi-protected edit request on 30 May 2017

{{subst:trim| {{subst:void|State UNAMBIGUOUSLY your suggested changes, preferably in a "change X to Y" format. Other editors need to know what to add or remove.}

External links modified

Hello fellow Wikipedians,

I have just modified 5 external links on Chevrolet. Please take a moment to review my edit. If you have any questions, or need the bot to ignore the links, or the page altogether, please visit this simple FaQ for additional information. I made the following changes:

• Added archive https://web.archive.org/web/20110511095613/http://www.springbokradio.com/ADSCHEVROLET.html to http://www.springbokradio.com/ADSCHEVROLET.html
• Added archive https://web.archive.org/web/20111031015639/http://www.corvetteracing.com/2011-overview.shtml to http://www.corvetteracing.com/2011-overview.shtml
• Added archive https://archive.is/20120731073715/http://www.chevroletwtcc.com/team/ to http://www.chevroletwtcc.com/team/
• Added {{dead link}} tag to http://youngcreativechevrolet.eu/app/webroot/uploads/Chevrolet%20Corporate%20Identity%20Guidelines.
• Added {{dead link}} tag to http://www.bugula.com/misc/guides/ChevyDigital.
• Added {{dead link}} tag to http://www.gm.ca/media/multicultural/chevrolet/sonic/Chevrolet_Mandarin.
• Added {{dead link}} tag to http://www.gm.ca/media/multicultural/chevrolet/sonic/Chevrolet_Cantonese.
• Added archive https://web.archive.org/web/20120702141455/http://blog.mtvscratch.com/2012/03/20/crowdsourcing-next-gen-consumers-in-the-drivers-seat/ to http://blog.mtvscratch.com/2012/03/20/crowdsourcing-next-gen-consumers-in-the-drivers-seat/
• Added archive https://archive.is/20130411153406/http://www.pmgincorporated.com/clients/chevrolet.html to http://www.pmgincorporated.com/clients/chevrolet.html

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This message was posted before February 2018. After February 2018, "External links modified" talk page sections are no longer generated or monitored by InternetArchiveBot. No special action is required regarding these talk page notices, other than regular verification using the archive tool instructions below. Editors have permission to delete these "External links modified" talk page sections if they want to de-clutter talk pages, but see the RfC before doing mass systematic removals. This message is updated dynamically through the template {{source check}} (last update: 5 June 2024).

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• If you found an error with any archives or the URLs themselves, you can fix them with this tool.

Cheers.—InternetArchiveBot (Report bug) 15:04, 4 August 2017 (UTC)