Talk:Category design
 | This article was nominated for deletion on 16 July 2017. The result of the discussion was keep. |
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Created this page after reading about it on Forbes, Harvard politics and books. I think this is something that should be here. Please help, suggest and improve the article. Thank you Prof.Marlin (talk) 12:07, 16 July 2017 (UTC)
I believe this page violates wikipedia's policies, in that it promotes a particular commercial piece of work - the Play Bigger work and the associated "category pirates" series of books.
Also, it's not true - "Category design was first proposed in the book Play Bigger.[10] The book lays out a justification for why category creation is an important strategy,[11] and includes a step-by-step guide to applying design thinking to category creation:[12]".
Category design / category innovation has been around since the 1970s. Play Bigger was a good book in my personal opinion, but it was hardly the first kid off the block or the innovator in this space. For example, Al Reis and Jack Trout were talking about categories and category design since the early 1970s, and their book 22 Immutable Laws of Marketing is almost exclusively about category design and category management.
This page either needs a massive overhaul or to be deleted.