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It's been ten years since this article was created. the text is remarkably similar to Investopedia, but without dates, it is impossible to assert a COPYVIO. "A cash flow return on investment (CFROI) is a valuation model that assumes the stock market sets prices based on cash flow, not on corporate performance and earnings."
In any case Investopedia and MangementMania do not give sources either, so a thorough WP:BEFORE take some more digging. There are plenty of academic exercises and solutions on the web; the definition is probably in the class textbook. There is a book solely on this topic, but I don't have a copy: CFROI Cash Flow Return on Investment Valuation : A Total System Approach to Valuing the Firm by Butterworth. Rhadow (talk) 18:20, 27 November 2017 (UTC)[reply]