This is an archive of past discussions about Bounce rate. Do not edit the contents of this page. If you wish to start a new discussion or revive an old one, please do so on the current talk page.

Bounce Rate vs % Exit

This article defines bounce rate as equivalent to % exit in the first sentence. However, Google Analytics measures both of these numbers separately and they are not equal. I have had trouble determining the difference between the two. Forum posts on Google's forums have yielded answers that were not consistent or possible considering the figures in my analytics stats (i.e. one post says the denomenator for the former is the number of visits to the page whereas the denomenator for the latter is the number of visits to the site... this cannot be, though). It seems clear, though, that Google sees these numbers differently. Anyone want to shed some light on this? Thanks. --Wedding Expert 2007-09-06

I was wondering this same thing. What is the difference between percent exit and bounce rate? Google Analytics says they are different. -- Katelyn 2010-06-30

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I think I have to take issue with the statement that anything over 50% or even 35% is cause for concern. The bounce rate on my blog is higher than that. But my repeat visitor % is also very high. In the case of a blog, people may only read the first page of posts, and there is no need to click on any other pages if they have already read them. Just my two cents. --Industry Outsider 09/24/2007

I agree with Wedding Expert and have altered the article to take this into account - Bounce rate is bounce divided by entries. Exit rate is exits divided by page views. We need to be careful in pointing this out - especially with the increase in use of GA (where it is not clear). I also agree with Industry Outsider - I wouldn't be concerned with higher bounce rates - you just need to work to bring them down, until your changes aren't making any difference. Quite often the bounce is due to where the users are coming from (ie wrong expectations) rather than the page itself. However I haven't altered this statement. --Alec penguin 10/02/2007 —Preceding unsigned comment added by Alec penguin (talk • contribs) 11:50, 2 October 2007 (UTC)

formula

I cannot correlate the formula with the data i see in GA. One hint might be, when the source of a page is '(direct)' the line is not calculated for the bounce score. example:

PV:  3
UPV: 3
T:   0.33
BR:  100%
EX:  33%

In the content detail, source it shows:

PV:2, BR:0, EX:0 from '(direct)' 
PV:1, BR:100, EX:100 from 'google'

Sim IJskes (talk) 10:49, 13 January 2010 (UTC)

Average/good/bad bounce rate

The kaushik reference isn't reliable. In this page he says "You still want a low bounce rate (say 40% or 50%) for your New Visitors" and yet in the article we're quoting him on he says "35% is cause for concern, 50% (above) is worrying". Clearly you can't have it both ways.

I this this is a more reliable source. It says "As a rule of thumb, a 50 percent bounce rate is average. If you surpass 60 percent, you should be concerned. If you're in excess of 80 percent, you've got a major problem.". I'm going to change the article to use this source instead. --sciencewatcher (talk) 20:28, 18 April 2012 (UTC)