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Current title : Boodles_(company) change to Boodles_(Jeweller)

Boodles head quarters : London

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{{Infobox company | company_name = Boodles | foundation = 1798 | founder = | company_logo = | company_type = Private | location_city = [[London]], [[England]] | key_people = | industry = [[Luxury good]]s, [[Jewellery]] | products = [[Jewellery]] | homepage = {{URL|http://www.Boodles.com}} }}

Boodles is one of Britain’s leading fine jewellery houses whose reputation has been built on the strength of the brand’s innovative design, quality and exceptional customer relationships. Founded over two hundred years ago, the business has remained a family company and combines exquisite craftsmanship with the finest traditional values.

== History ==

Founded as Boodle and Dunthorne, Boodles dates from 1798 when its first shop opened in Liverpool. In 1910 it amalgamated with Wainwright family, owners of another jewellers in Liverpool [1][2] and has remained with them ever since.[3]

Boodles grew to be Liverpool's most prominent jeweller in the 20th century and opened stores in Chester in 1965 and Manchester in 1982.[4][5]In 1992[6] Nicholas and Michael Wainwright took control from their father opening several showrooms in London and growing the company to become the brand it is today.

Recent years have seen the launch of several ‘Wonderland[7]’ high-jewellery collections, and in 2008, the Boodles Raindance ring was selected to appear in the Victoria and Albert Museum’s [8][9] permanent jewellery collection. 2010 saw the opening of a stylish new boutique within one of London’s most iconic hotels, the Savoy and most recently the company has unveiled a new look concession within the new jewellery hall in Harrods as well as a refreshed E-commerce website[10].

Boodles has now nine stores including five in London; Savoy Hotel, New Bond Street, Sloane Street, The Royal Exchange and Harrods, three in North West England; (Manchester, Liverpool and Chester) and one in Dublin.

Six generations on, Boodles remains a family-owned British company. Nicholas and Michael are still at the helm, with directors Jody, Nicholas’s son, and James Amos, nephew of Nicholas and Michael, continuing the family tradition, immersed in the company’s culture of integrity and dedication to quality and exceptional customer service.

== Products ==

In its early years Boodles, as well as making jewellery, was a silversmith and watchmaker. During the 20th century the company provided chronographs and watches to air and naval officers. It also designed and crafted cups for sporting and non sporting competitions including the solid gold trophy for the winner of the Grand National and awards for the Chelsea Flower Show.[11]

In the second half of the 20th century Boodles emerged as a leading retailer of bespoke jewellery. The company sources diamonds and gemstones and designs its own range of jewellery and is involved in every part of the manufacturing process.[12]

== Partnerships ==

Boodles is a member of the non-profit organisation Walpole which promotes British luxury goods and has Sotheby's, Coutts and Gleneagles amongst its members. Boodles was nominated in 2011 for the 'British Luxury Brand' award at the Walpole Awards for Excellence.[13]

Boodles was named first by Retail Jeweller Magazine in a list of 50 Top Inspiring Independents in 2011.[14]

For the past decade Boodles have hosted an exclusive tennis tournament, The Boodles, at Stoke Park in Buckinghamshire[15] and organised a unique biennial society sporting event, The Boodles Boxing Ball, with all the proceeds going to charity.

Boodles are also the sponsor of Ladies’ Day at Chester Racecourse and have created, The Boodles Classique tennis tournament at De Vere Mottram Hall in Cheshire.

  1. ^ 29 August 2011 (2011-08-29). "INSPIRING INDEPENDENTS 2011, PART 1 | In-depth". Retail Jeweller. Retrieved 2012-02-22.{{cite web}}: CS1 maint: numeric names: authors list (link)
  2. ^ "Boodles of Bond Street". Familybusinessplace.com. Retrieved 2012-02-22.
  3. ^ "NWLG Clarence House sponsored by Boodles & Coutts". Princes-trust.org.uk. Retrieved 2012-02-22.
  4. ^ bernard. "Boodles of Chester". Visit-chester.co.uk. Retrieved 2012-02-22.
  5. ^ "LDP Business Magazine December 2010". Issuu.com. 2010-11-26. Retrieved 2012-02-22.
  6. ^ Davis, Glynn (2012-02-13). "Retail Species - The establishment - Michael Wainwright of Boodles". Retail Insider. Retrieved 2012-02-22.
  7. ^ "The Jewellery Editor". {{cite journal}}: Cite journal requires |journal= (help)
  8. ^ "/ Reports - Museum pieces: Exhibitions and their place in broadening consumer potential". Ft.com. 2010-03-18. Retrieved 2012-02-22.
  9. ^ Yaqoob, Janine (2010-03-31). "Liverpool jewellers' ring to be showcased alongside finest jewels in world at Victoria & Albert Museum in London - Liverpool News - News". Liverpool Daily Post. Retrieved 2012-02-22.
  10. ^ "Boodles jewellery to be sold online". Telegraph.co.uk. 2011-11-29. Retrieved 2012-03-01.
  11. ^ "Liverpool jewels in V&A show | Lancashire Life". Lancashire.greatbritishlife.co.uk. 2010-10-03. Retrieved 2012-02-23.
  12. ^ Finance. "Boodles bucks the trend with diamond business". Telegraph. Retrieved 2012-02-23.
  13. ^ "The Walpole British Luxury - View Company". Thewalpole.co.uk. Retrieved 2012-02-22.
  14. ^ "Inspiring Independents 2011, part 1". Retrieved 2013-01-03.
  15. ^ http://www.stokepark.com/gym-tennis-health-club-buckinghamshire/the-boodles-2014.html. {{cite web}}: Missing or empty |title= (help)

ILNnewmedia (talk) 15:13, 3 February 2014 (UTC)

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