Talk:Behavioral retargeting/Archives/2012

Retargeting vs. Targeting

Anyone know how this is actually different from behavioural targeting? --Shahid1618 (talk) 21:30, 15 March 2010 (UTC)

Answer: It is not different. It's a term used by a very few entities in the field, which for better or worse, must've been the ones most familiar to the person who originated the article.

The article is worth keeping, but the term is incorrect with respect to generally accepted usage. Compare hit counts for:

• "behavioral retargeting" =~ 16,200
• "behavioral targeting" =~ 1,500,000

(With UK spelling, 4200 vs 670,000.)

I'll update it and set up a redirect.

Mathglot (talk) 21:40, 18 July 2011 (UTC)

Okay, I've reverted my own edits. Behavioral retargeting appears to be a subset of Behavioral targeting, per the reference noted as BR 101 (Scarborough), with the following citation from the article appearing to be the key distinction between the two:

So the relationship [of Behavioral Targeting] is one of publishers providing data to advertisers. With retargeting, this relationship is reversed. Advertisers are now supplying information to publishers, in order that the consumers who have visited the advertiser's website can be targeted while browsing the publisher sites.

However, the WP Behavioral Retargeting topic doesn't make this clear, and almost all the verbiage could apply equally to Behavioral targeting itself.

Whether Behavioral retargeting deserves its own article is highly debatable, and the edit history shows that some of the principals or engineers in the Retargeting companies themselves are editors on the WP article, so basically pushing their own product. If there's anything notable about this concept of retargeting at all, it perhaps deserves a tiny mention in the Behavioral targeting article. More likely it doesn't deserve it, as an encyclopedia isn't intended to instantly cover the bleeding edge of developing technology, some maturity and a bunch of references in the literature (other than from interested parties) should be a minimum bar.

I've cross-posted a link on the Talk:Behavioral targeting page, and would request those who are familiar with that article and its concepts come here and take a look and decide whether there's anything noteworthy here, if so, please Merge it with the main article and if not, please make a Request for Deletion. Mathglot (talk) 22:57, 18 July 2011 (UTC)

Merge or delete proposed

So right after making the fix above, I noticed there already is an article entitled Behavioral Targeting and it's much more detailed than this one.

The content here, if any of it is unique and worth saving, should be merged into Behavioral targeting. Otherwise this article should be deleted. Mathglot (talk) 21:57, 18 July 2011 (UTC)