Talk:BNY Mellon/Archives/2012

Requested move

The following discussion is an archived discussion of a requested move. Please do not modify it. Subsequent comments should be made in a new section on the talk page. No further edits should be made to this section.

The result of the move request was moved Aervanath (talk) 08:33, 26 January 2009 (UTC)

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The Bank of New York Mellon is the company's common name and appears in the company logo. A quick glance at other articles on financial companies and corporations shows that descriptive titles like "Corporation", "LLC", and "Inc" are for the most part ignored in article names. Y2kcrazyjoker4 (talk) 19:09, 20 January 2009 (UTC)

• Support WP:COMMONNAME —Preceding unsigned comment added by RegentsPark (talk • contribs) 02:57, 22 January 2009 (UTC)

The above discussion is preserved as an archive of a requested move. Please do not modify it. Subsequent comments should be made in a new section on this talk page. No further edits should be made to this section.

Move?

The following discussion is an archived discussion of a requested move. Please do not modify it. Subsequent comments should be made in a new section on the talk page. No further edits should be made to this section.

The result of the move request was not moved. Jafeluv (talk) 19:17, 25 August 2009 (UTC)

—Preceding unsigned comment added by 122.169.66.203 (talk) 19:48, 25 July 2010 (UTC)

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The Bank of New York Mellon → BNY Mellon —

• Company's Executive Committee and Board of Directors unanimously voted to use BNY Mellon as unified brand. The company website's logo, which has since changed from "The Bank of New York Mellon" to "BNY Mellon", reflects this. — Y2kcrazyjoker4 (talk) 15:34, 18 August 2009 (UTC)
• This needs to be discussed, I think. –Juliancolton | ^Talk 17:58, 18 August 2009 (UTC)
• Oppose BNY Mellon is part of a brand campaign but the company is still known by its full name. If the brand catches on as the preferred common name, then we can reconsider this but, for now, I don't see a compelling argument for change. --RegentsPark (sticks and stones) 14:14, 19 August 2009 (UTC)

• Here is what an article on the decision says, fyi:

With the full support of the company's Board of Directors, The Bank of New York Mellon's Executive Committee has adopted the use of a unified brand across all of the company's markets: BNY Mellon.

The company's legal name, The Bank of New York Mellon Corporation, remains unchanged, and there will be no change to the company's other legal entities. Subsidiary brands are also unaffected. Shared services groups will also use the BNY Mellon brand.

"The benefits of a single, 'go-to-market' brand — BNY Mellon — include simplifying our cross-selling efforts and allowing us to fully focus our marketing dollars on a single brand," said Peter Hayes, Chief Marketing Officer. "This unified approach will also give us an opportunity to better manage the use of our name in the media."

He explained that some regions or lines of business may choose to use a transition logo for several months. Y2kcrazyjoker4 (talk) 14:42, 19 August 2009 (UTC)

See WP:Official names, for why little of this matters; we don't use funny spellings adopted for PR unless English generally adopts them. What do independent secondary sources use? Septentrionalis PMAnderson 16:12, 19 August 2009 (UTC)

• Oppose. "The company's legal name, The Bank of New York Mellon Corporation, remains unchanged". It's a branding effort. Worth noting that on recent TV spots, the voiceover reads "Bank of New York", not "B-N-Y". 81.111.114.131 (talk) 03:18, 22 August 2009 (UTC)

• Oppose — I thought that I had already posted here, but everything in opposition said above is fairly representative of my own views.
  — V = I * R (talk) 21:52, 22 August 2009 (UTC)

The above discussion is preserved as an archive of a requested move. Please do not modify it. Subsequent comments should be made in a new section on this talk page. No further edits should be made to this section.