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COI edits

[edit]

The new sources added [1] by the marketing representative for Ries look to be all pr material. This article needs independent, reliable sources instead. --Ronz (talk) 22:40, 7 March 2017 (UTC)[reply]

Hello Ronz -- I am not sure about the previous editors on this page but I personally have been paid by Al Ries' company., Ries & Ries, to work to improve this page to meet Wikipedia's policies. As Mr. Ries is getting advanced in age, it is the family's hope to improve the quality and remove the tag placed at the top of the page. Working towards that goal, I have carefully written the following draft with what I believed that Wikipedia would consider reliable sources. I hope it is satisfactory. I have focused my efforts in removing material that may be seen as promotional and adding reliable references to the material already there. I hope that you will take some of your valuable time to review this draft, modify it as you see fit, and publish it. If there is anything I can do to help in this process, please don't hesitate to ask. I will check this page regularly and hope for your assistance. Thank you so much for your consideration! JasmineBrock (talk) 04:00, 17 January 2019 (UTC)[reply]
Thanks for letting me know.
Just looking over the author/publisher/title of the refs, I'm cringing at what I see. This will take some work, and it would help to get others involved. --Ronz (talk) 05:00, 17 January 2019 (UTC)[reply]
The two obituaries appear to have been written by staff writers. That's a relief. --Ronz (talk) 05:04, 17 January 2019 (UTC)[reply]
I was very careful in crafting this draft. I think you will find the most grand statements are supported by very reliable newspapers and magazines. I hope you will scratch a little deeper. I am still hopeful you will find everything is as it should be. JasmineBrock (talk) 05:32, 17 January 2019 (UTC)[reply]
I'm sure you and Ries would like to get the resolved promptly. I suggest you use the information I left in the welcome message on your talk page to get some assistance. --Ronz (talk) 17:22, 17 January 2019 (UTC)[reply]
I'm not sure about the reliability of Georgia Trend, a local business magazine, for verifying "an industry standard". It's also eight years old, so presenting it in current tense is very questionable. I'm not sure if Wikipedia's voice should be used. If it is indeed such a standard, better sources should be able to be found. Without a better source, I'm not sure it belongs in the lede. --Ronz (talk) 17:55, 17 January 2019 (UTC)[reply]
I removed "an industry standard". Is it necessary? JasmineBrock (talk) 15:59, 18 January 2019 (UTC)[reply]
I cannot access the ref from The Atlanta Constitution. --Ronz (talk) 03:28, 18 January 2019 (UTC)[reply]
Sorry about that. I clipped the references from Newspapers.com. It should work for you now. Thank you so much for taking a deeper look. JasmineBrock (talk) 15:59, 18 January 2019 (UTC)[reply]
Thank you. The content on coining the term "positioning" doesn't appear to agree with the content at Positioning_(marketing)#Origins. --Ronz (talk) 17:20, 21 January 2019 (UTC)[reply]
@Ronz: I have removed the portions claiming that they coined the term and replaced it with "resurrected" to match more closely to how the page on positioning describes the history. I have also included the statement that "some scholars credit David Ogilvy with developing the positioning concept". Is this better? JasmineBrock (talk) 09:28, 9 February 2019 (UTC)[reply]
Thanks. I'm not sure how to do it, but we should get some help with this.
Since I keep forgetting about it: While obituaries tend to be poor sources, the one Trout is written by a staff writer from The Washington Post. --Ronz (talk) 15:50, 9 February 2019 (UTC)[reply]
I don't know what you mean by "how to do it". What kind of help do we need? JasmineBrock (talk) 07:49, 10 February 2019 (UTC)[reply]
Additional editors to review the proposed changes. --Ronz (talk) 18:42, 10 February 2019 (UTC)[reply]
Extended content
Al Ries
EducationDePauw University (BA, 1950)
Years active1950–present
HonoursMarketing Hall of Fame
Websitewww.ries.com

Al Ries is an American marketing professional and author. He is also the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing,[1][2] and authored Positioning: The Battle For Your Mind in 1981.[3][4]

References

  1. ^ Stephen R. Fox (1984). The Mirror Makers: A History of American Advertising and Its Creators. University of Illinois Press. p. 324. ISBN 978-0-252-06659-7.
  2. ^ Schudel, Matt (June 13, 2017). "Jack Trout, marketing expert who sought an edge through 'positioning,' dies at 82". The Washington Post. Retrieved January 17, 2019.
  3. ^ Grillo, Jerry (November 2010). "The Message Makers". Georgia Trend. Retrieved January 17, 2019.
  4. ^ Sandomir, Richard (June 7, 2017). "Jack Trout, Who Fought for Consumers' Minds and Money, Dies at 82". The New York Times. Retrieved January 17, 2019.

Early life and education

[edit]

Ries graduated from DePauw University in 1950.[1] He accepted a position with the advertising department of General Electric[2] before founding his own advertising agency in New York City, Ries Cappiello Colwell. Jack Trout joined the agency in 1967 beginning a business and writing partnership with Ries that lasted several decades.[3]

References

  1. ^ "Marketing Guru Al Ries '50 Discusses "Personal Branding" with Investor's Business Daily". DePauw University. January 9, 2007. Retrieved January 17, 2019.
  2. ^ Ries, Al (October 10, 2016). "Polarize, Don't Demonize: Politics and Marketing". AdAge. Retrieved January 17, 2019.
  3. ^ Cite error: The named reference :1 was invoked but never defined (see the help page).

Career

[edit]

Ries and Trout are often credited with developing the concept of product or brand positioning in the late-1960s with the publication of a series of articles, followed by a book. Ries and Trout, both former advertising executives, published articles about positioning in Industrial Marketing in 1969 and Advertising Age in 1972.[1][2] However some scholars credit David Ogilvy with developing the positioning concept in the mid-1950s.[3][4] By the early 1970s, positioning had become a popular word with marketers, especially those in advertising and promotion. In 1981, Ries and Trout published Positioning: The Battle for Your Mind. According to historian Stephen A. Fox, although Ries and Trout may not have invented it, they "resurrected the concept and made it their trademark."[5][6][7]

In 1970s, Ries was chairman of the advertising agency Ries Cappiello Colwell, Inc. He was also part of the affiliated public relations firm Ries and Geltzer.[8] Ries and Trout later formed a marketing strategy firm, Trout & Ries.[9] In 1994, Ries founded Ries & Ries with his daughter Laura, a recent graduate of Northwestern University and formerly of TBWA.[10][11]

The American Marketing Association, NY Chapter announced Al Ries as one of the 2016 inductees to the Marketing Hall of Fame.[10]

References

  1. ^ Crain, Rance (September 26, 2016). "How Al Ries Positioned the Positioning Concept". AdAge. Retrieved January 17, 2019.
  2. ^ Ellson, Tony (March 16, 2004). Culture and Positioning as Determinants of Strategy: Personality and the Business Organization. Palgrave Macmillan UK. p. 260. ISBN 978-0-230-50981-8.
  3. ^ Urde, Mat; Koch, Christian (2014). "Market and brand-oriented schools of positioning". Journal of Product & Brand Management. 23 (7): 478–90.
  4. ^ DeWolf, Rose (September 1, 1995). "S&C in changing room". Philadelphia Daily News. pp. 37–38. Retrieved January 17, 2019.
  5. ^ Cite error: The named reference Fox was invoked but never defined (see the help page).
  6. ^ Barnes, Julian E. (July 22, 2001). "The Making (Or Possible Breaking) Of a Megabrand". The New York Times. Retrieved January 17, 2019.
  7. ^ Cite error: The named reference :0 was invoked but never defined (see the help page).
  8. ^ "Ries to Speak To Ad Group". The Evening Sun. February 23, 1976. p. C12. Retrieved January 17, 2019.
  9. ^ Cite error: The named reference :1 was invoked but never defined (see the help page).
  10. ^ a b "Al Ries, 2016 Marketing Hall of Fame Inductee". The American Marketing Association New York. 2016. Retrieved January 17, 2019.
  11. ^ Husted, Bill (September 12, 2004). "Marketing pro works with trailblazing dad". The Atlanta Constitution. p. Q2. Retrieved January 17, 2019.

Bibliography

[edit]
  • Focus: The Future of Your Company Depends on it. Harper Collins. 1996. ISBN 9780887307645.
With Jack Trout
With Laura Ries

References

[edit]
[edit]



Category:Advertising theorists Category:Branding theorists Category:DePauw University alumni Category:Living people Category:Marketing people Category:Marketing theorists Category:Year of birth missing (living people)

Request 1

[edit]

It may be helpful to read the section before for some context. The short version is that I have conflict of interest and I would like to suggest the following changes. I will break them up into small digestible chunks for ease of reviewing.

  1. Al Ries is a marketing professional and author."
    • Add "American": "Al Ries is an American marketing professional and author.
  2. Along with Jack Trout, Ries is crediting with coining the term "positioning", as related to the field of marketing,
  3. and authored Positioning: The Battle For Your Mind, an industry standard on the subject.
    • Delete last clause and add: "in 1981."[3][4]
  4. Ries graduated from DePauw University in 1950 with a degree in liberal arts and accepted a position with the advertising department of General Electric before founding his own advertising agency in New York City, Ries Cappiello Colwell, in 1963
    • Replace with: "Ries graduated from DePauw University in 1950.[5] He accepted a position with the advertising department of General Electric[6] before founding his own advertising agency in New York City, Ries Cappiello Colwell.[4]"
    • Add: "Jack Trout joined the agency in 1967 beginning a business and writing partnership with Ries that lasted several decades.[4]"

References

  1. ^ Stephen R. Fox (1984). The Mirror Makers: A History of American Advertising and Its Creators. University of Illinois Press. p. 324. ISBN 978-0-252-06659-7. The prophets of the new gospel, "positioning," were Al Ries and Jack Trout of Ries Cappiello Colwell (later Trout & Ries). Of course, nothing in advertising was really new: as a concept, even as a term, positioning had been worked out in the late 1950s by various divisions of General Foods. Ries and Trout resurrected the concept and made it their trademark.
  2. ^ Schudel, Matt (June 13, 2017). "Jack Trout, marketing expert who sought an edge through 'positioning,' dies at 82". The Washington Post. Retrieved January 17, 2019.
  3. ^ Grillo, Jerry (November 2010). "The Message Makers". Georgia Trend. Retrieved January 17, 2019.
  4. ^ a b c Sandomir, Richard (June 7, 2017). "Jack Trout, Who Fought for Consumers' Minds and Money, Dies at 82". The New York Times. Retrieved January 17, 2019.
  5. ^ "Marketing Guru Al Ries '50 Discusses "Personal Branding" with Investor's Business Daily". DePauw University. January 9, 2007. Retrieved January 17, 2019.
  6. ^ Ries, Al (October 10, 2016). "Polarize, Don't Demonize: Politics and Marketing". AdAge. Retrieved January 17, 2019.

Thank you any help you can provide. JasmineBrock (talk) 07:20, 9 March 2019 (UTC)[reply]

Reply 9-MAR-2019

[edit]

Below you will see where proposals from your request have been quoted with reviewer decisions and feedback inserted underneath, either accepting, declining or otherwise commenting upon your proposal(s). Please read the enclosed notes within the proposal review section below for information on each request. Also note additional changes which were made to the article, including:

  1. The removal of unsourced information.
  2. The removal of the bibliography section, which was unsourced.

 Spintendo  10:15, 9 March 2019 (UTC)[reply]

Proposal review 9-MAR-2019

Al Ries is an American marketing professional and author.
 Approved.Cite error: There are <ref> tags on this page without content in them (see the help page).


Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing
 Approved.Cite error: There are <ref> tags on this page without content in them (see the help page).


and authored Positioning: The Battle For Your Mind in 1981.
 Approved.Cite error: There are <ref> tags on this page without content in them (see the help page).


Ries graduated from DePauw University in 1950.
 Partly approved.[note 1]


He accepted a position with the advertising department of General Electric before founding his own advertising agency in New York City, Ries Cappiello Colwell.
 Approved.Cite error: There are <ref> tags on this page without content in them (see the help page).


Jack Trout joined the agency in 1967
 Approved.Cite error: There are <ref> tags on this page without content in them (see the help page).


beginning a business and writing partnership with Ries that lasted several decades
no Declined.[note 2]


___________

  1. ^ This claim was modified in the article to reflect information stated in the source, that the subject was a mathematics major.
  2. ^ This part of the edit request proposal was declined because it contains information which wasn't immediately germane to the subject of the article — specifically the length of time which Mr. Trout worked with the subject of the article, which is more apropos to the Jack Trout article — information which is accessible to the reader through the WikiLink.
@Spintendo: Thank you very much. JasmineBrock (talk) 12:08, 14 March 2019 (UTC)[reply]

Request 2

[edit]

It may be helpful to read the sections before this for some context. The short version is that I have a conflict of interest and I would like to suggest the following changes.

1. Add Infobox
Al Ries
EducationDePauw University (BA, 1950)
Years active1950–present
Websitewww.ries.com
2. Add Early life and education section:

Early life and education

[edit]

Ries graduated from high school in Harvey, Illinois. He then joined the Merchant Marines and later served in the Korean War with the United States Army.[1] Ries graduated from DePauw University as a mathematics major in 1950. He accepted a position with the advertising department of General Electric before founding his own advertising agency in New York City, Ries Cappiello Colwell.[when?] in 1961.[1] Jack Trout joined the agency in 1967.

References

  1. ^ a b "Indiatimes Seminars: Profile of Al Ries". Indiatimes.com. Retrieved 2019-03-14.
3. Add Career section:

Career

[edit]

Ries and Trout are sometimes credited with developing and promoting the concept of product or brand "positioning" with the publication of a series of magazine articles in the late-1960s and early 1970s, followed by a book a decade later.[1]Cite error: A <ref> tag is missing the closing </ref> (see the help page).[2] However, some scholars instead credit David Ogilvy with developing the positioning concept in the mid-1950s.[3][4] Ries and Trout published articles about positioning in Industrial Marketing in 1969 and Advertising Age in 1972.[5][6] In 1981, they published Positioning: The Battle for Your Mind. According to historian Stephen A. Fox, although Ries and Trout may not have invented positioning, they "resurrected the concept and made it their trademark."[7]

The American Marketing Association, NY Chapter announced Al Ries as one of the 2016 inductees to the Marketing Hall of Fame.

References

  1. ^ Dougherty, Philip H. (1982-01-05). "Advertising; Trout Sets Its Agency Apart". The New York Times. ISSN 0362-4331. Retrieved 2019-03-14.
  2. ^ Grams, Chris (2011-08-11). The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World. Que Publishing. ISBN 9780132749015.
  3. ^ Sengupta, Subroto (2005-01-25). Brand Positioning: Strategies for Competitive Advantage. Tata McGraw-Hill Education. ISBN 9780070581593.
  4. ^ Wang, Jing (2010-04-10). Brand New China. Harvard University Press. ISBN 9780674047082.
  5. ^ Crain, Rance (September 26, 2016). "How Al Ries Positioned the Positioning Concept". AdAge. Retrieved January 17, 2019.
  6. ^ Ellson, Tony (March 16, 2004). Culture and Positioning as Determinants of Strategy: Personality and the Business Organization. Palgrave Macmillan UK. p. 260. ISBN 978-0-230-50981-8.
  7. ^ Fox, Stephen R. (1984). The Mirror Makers: A History of American Advertising and Its Creators. University of Illinois Press. p. 324. ISBN 978-0-252-06659-7. The prophets of the new gospel, "positioning," were Al Ries and Jack Trout of Ries Cappiello Colwell (later Trout & Ries). Of course, nothing in advertising was really new: as a concept, even as a term, positioning had been worked out in the late 1950s by various divisions of General Foods. Ries and Trout resurrected the concept and made it their trademark.
4. Add Bibliography section:

Bibliography

[edit]
  • Focus: The Future of Your Company Depends on it. Harper Collins. 1996. ISBN 9780887307645.
With Jack Trout
With Laura Ries

Reply 14-MAR-2019

[edit]

Below you will see where proposals from your request have been quoted with reviewer decisions and feedback inserted underneath, either accepting, declining or otherwise commenting upon your proposal(s). Please read the enclosed notes within the proposal review section below for information on each request.  Spintendo  14:15, 14 March 2019 (UTC)[reply]

Proposal review 14-MAR-2019

Ries graduated from high school in Harvey, Illinois.
Clarification needed.[note 1]


He then joined the Merchant Marines and later served in the Korean War with the United States Army.
Clarification needed.[note 2]


Ries graduated from DePauw University as a mathematics major in 1950.
 Already done.Cite error: There are <ref> tags on this page without content in them (see the help page).


He accepted a position with the advertising department of General Electric before founding his own advertising agency in New York City, Ries Cappiello Colwell in 1961.
 Approved.Cite error: There are <ref> tags on this page without content in them (see the help page).


Jack Trout joined the agency in 1967.
 Already done.Cite error: There are <ref> tags on this page without content in them (see the help page).


Ries and Trout are sometimes credited with developing and promoting the concept of product or brand "positioning" with the publication of a series of magazine articles in the late-1960s and early 1970s, followed by a book a decade later.
 Already done.[note 3]


However, some scholars instead credit David Ogilvy with developing the positioning concept in the mid-1950s. Ries and Trout published articles about positioning in Industrial Marketing in 1969 and Advertising Age in 1972. In 1981, they published Positioning: The Battle for Your Mind. According to historian Stephen A. Fox, although Ries and Trout may not have invented positioning, they "resurrected the concept and made it their trademark.
no Declined.[note 4]


___________

  1. ^ Please clarify whether this was Thornton High School.
  2. ^ As no other references mention this aspect of the subject, please provide a secondary source for verification.
  3. ^ The main aspect of this sentence — that the subject is sometimes credited with developing the concept of positioning — is already mentioned in the article.
  4. ^ This part of the edit request proposal was declined as it is more appropriate for inclusion in the article on positioning.
Thank you! JasmineBrock (talk) 07:59, 17 March 2019 (UTC)[reply]

Request 3

[edit]

Please add the three sentences in green in the collapsed section below. Please remove the last sentence in the first paragraph so that Positioning: The Battle for Your Mind is not mentioned twice. Also please remove the "Al" in the last sentence.

Extended content

Al Ries is an American marketing professional and author. He is the cofounder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.[1] Ries is the author of Positioning: The Battle For Your Mind, published in 1981.[2]

Ries graduated from DePauw University as a mathematics major in 1950.[3] He accepted a position with the advertising department of General Electric[4] before founding his own advertising agency in New York City, Ries Cappiello Colwell, in 1961.[5][2] Jack Trout joined the agency in 1967.[2]

Ries and Trout wrote a three-part series of articles for Advertising Age in 1972.[6][7] In 1981, they published Positioning: The Battle for Your Mind.[2] This was followed by Marketing Warfare (1986), Bottom-up Marketing (1989), and The 22 Immutable Laws of Marketing (1993).[8][9]

The American Marketing Association, NY Chapter announced Al Ries as one of the 2016 inductees to the Marketing Hall of Fame.[10]

References

  1. ^ Schudel, Matt (June 13, 2017). "Jack Trout, marketing expert who sought an edge through 'positioning,' dies at 82". The Washington Post. Retrieved January 17, 2019.
  2. ^ a b c d Sandomir, Richard (June 7, 2017). "Jack Trout, Who Fought for Consumers' Minds and Money, Dies at 82". The New York Times. Retrieved January 17, 2019.
  3. ^ "Business Week List of 'Books That Matter' Includes Work Co-Authored by Al Ries '50". DePauw University. 7 August 2006.
  4. ^ Ries, Al (October 10, 2016). "Polarize, Don't Demonize: Politics and Marketing". AdAge. Retrieved January 17, 2019.
  5. ^ "Indiatimes Seminars: Profile of Al Ries". seminars.indiatimes.com (Press release).
  6. ^ Mazur, Laura; Miles, Louella (2007-03-12). Conversations with Marketing Masters. John Wiley & Sons. p. 204. ISBN 9780470025918. A year later, Al and I [Trout] co-authored a series in Advertising Age, a threeparter. {{cite book}}: Invalid |ref=harv (help)
  7. ^ Christian, Elizabeth Barfoot (2010-12-22). Rock Brands: Selling Sound in a Media Saturated Culture. Lexington Books. p. 80. ISBN 9780739146361.
  8. ^ Mazur, & Miles 2007, p. 203. sfn error: multiple targets (2×): CITEREFMazurMiles2007 (help)
  9. ^ Copulsky, Jonathan R. (2011-05-10). Brand Resilience: Managing Risk and Recovery in a High-Speed World. St. Martin's Press. pp. 29–30. ISBN 9780230120341.
  10. ^ "2016 Marketing Hall of Fame Inductee". New York American Marketing Association. Retrieved 21 March 2016. 
Ries and Trout wrote a three-part series of articles for ''[[Advertising Age]]'' in 1972.<ref>{{Cite book|url=https://books.google.com/books?id=ydvg4EKbsx8C&pg=PT204|title=Conversations with Marketing Masters|last=Mazur|first=Laura|last2=Miles|first2=Louella|date=2007-03-12|publisher=John Wiley & Sons|isbn=9780470025918|pages=204|language=en|quote=A year later, Al and I [Trout] co-authored a series in ''Advertising Age'', a threeparter.|ref=harv}}</ref><ref>{{Cite book|url=https://books.google.com/books?id=XbK-AAAAQBAJ&pg=PA80|title=Rock Brands: Selling Sound in a Media Saturated Culture|last=Christian|first=Elizabeth Barfoot|date=2010-12-22|publisher=Lexington Books|isbn=9780739146361|pages=80|language=en}}</ref> In 1981, they published ''Positioning: The Battle for Your Mind''.<ref name=":1">{{Cite news|url=https://www.nytimes.com/2017/06/07/business/jack-trout-dead-marketing-strategist-product-positioning.html|title=Jack Trout, Who Fought for Consumers’ Minds and Money, Dies at 82|last=Sandomir|first=Richard|date=June 7, 2017|work=The New York Times|access-date=January 17, 2019|language=en-US}}</ref> This was followed by ''Marketing Warfare'' (1986), ''Bottom-up Marketing'' (1989), and ''The 22 Immutable Laws of Marketing'' (1993).{{sfn|Mazur||Miles|2007|p=203}}<ref>{{Cite book|url=https://books.google.com/books?id=9Xxv-xkV7AcC&pg=PA29|title=Brand Resilience: Managing Risk and Recovery in a High-Speed World|last=Copulsky|first=Jonathan R.|date=2011-05-10|publisher=St. Martin's Press|isbn=9780230120341|pages=29–30|language=en}}</ref>

Thank you in advance.--JasmineBrock (talk) 07:59, 17 March 2019 (UTC)[reply]

Reply 17-MAR-2019

[edit]

  Edit request partially implemented  

  • Green tickY The first name was removed from the AMA inductee claim.
  • Red XN With regards to mentioning the Advertising Age series of pieces, the Christian source states "The authors packaged a number of perceptive fundamentals into a brief introduction on the themes that would eventually inspire their landmark text, Positioning."[1] The Washington Post also cites Positioning as the "landmark" text here, rather than the pieces which preceeded it. If the claims within Ries and Trout's publications in Advertising Age are to be mentioned singularly, that mention ought to include what it was which was significant about that publication as a concept separate from the ones brought up in Positioning. Otherwise these are the same claims already covered by the mentioning of Positioning. If they are to be included, these claims should be cited by the Advertising Age publication itself, which has not been included in the list of references of the present edit request.[a]
  • Red XN The mentionings of Marketing Warfare, Bottom-up Marketing and The 22 Immutable Laws of Marketing (and Branding) are already covered by the embedded Bibliography list.

Regards,  Spintendo  20:44, 17 March 2019 (UTC)[reply]

Notes

  1. ^ A link to these documents has been provided in the External links section. However, if they are to be used as I've suggested above, the documents themselves ought to be placed within a {{cite article}} template.

References

  1. ^ Christian, Elizabeth Barfoot (2010-12-22). Rock Brands: Selling Sound in a Media Saturated Culture. Lexington Books. p. 80. ISBN 9780739146361.

Request 4

[edit]

Please add the two sentences in green in the collapsed section below. I have add a citation for the article in Advertising Age per your advise: "these claims should be cited by the Advertising Age publication itself, which has not been included in the list of references of the present edit request". Please remove the last sentence in the first paragraph if you would like Positioning: The Battle for Your Mind not to be mentioned twice.

Extended content

Al Ries is an American marketing professional and author. He is the cofounder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.[1] Ries is the author of Positioning: The Battle For Your Mind, published in 1981.[2]

Ries graduated from DePauw University as a mathematics major in 1950.[3] He accepted a position with the advertising department of General Electric[4] before founding his own advertising agency in New York City, Ries Cappiello Colwell, in 1961.[5][2] Jack Trout joined the agency in 1967.[2]

Ries and Trout wrote a three-part series of articles for Advertising Age in 1972.[6][7][8] The themes discussed in that series of articles inspired their later book, Positioning: The Battle for Your Mind,[8] published in 1981.[2]

The American Marketing Association, NY Chapter announced Ries as one of the 2016 inductees to the Marketing Hall of Fame.[9]

References

  1. ^ Schudel, Matt (June 13, 2017). "Jack Trout, marketing expert who sought an edge through 'positioning,' dies at 82". The Washington Post. Retrieved January 17, 2019.
  2. ^ a b c d Sandomir, Richard (June 7, 2017). "Jack Trout, Who Fought for Consumers' Minds and Money, Dies at 82". The New York Times. Retrieved January 17, 2019.
  3. ^ "Business Week List of 'Books That Matter' Includes Work Co-Authored by Al Ries '50". DePauw University. 7 August 2006.
  4. ^ Ries, Al (October 10, 2016). "Polarize, Don't Demonize: Politics and Marketing". AdAge. Retrieved January 17, 2019.
  5. ^ "Indiatimes Seminars: Profile of Al Ries". seminars.indiatimes.com (Press release).
  6. ^ Trout, Jack; Ries, Al. "The Position Era Cometh" (PDF). Advertising Age. Retrieved 2019-03-20. Published in a series on April 24, May 1, and May 8, 1972.{{cite news}}: CS1 maint: postscript (link)
  7. ^ Mazur, Laura; Miles, Louella (2007-03-12). Conversations with Marketing Masters. John Wiley & Sons. p. 204. ISBN 9780470025918. A year later, Al and I [Trout] co-authored a series in Advertising Age, a threeparter. {{cite book}}: Invalid |ref=harv (help)
  8. ^ a b Christian, Elizabeth Barfoot (2010-12-22). Rock Brands: Selling Sound in a Media Saturated Culture. Lexington Books. p. 80. ISBN 9780739146361.
  9. ^ "2016 Marketing Hall of Fame Inductee". New York American Marketing Association. Retrieved 21 March 2016. 
Ries and Trout wrote a three-part series of articles for ''[[Advertising Age]]'' in 1972.<ref>{{Cite news|url=http://www.ries.com/wp-content/uploads/2015/09/Positioning-Articles002.pdf|title=The Position Era Cometh|last=Trout|first=Jack|date=|work=Advertising Age|access-date=2019-03-20|last2=Ries|first2=Al|format=PDF|postscript=. Published in a series on April 24, May 1, and May 8, 1972.}}</ref><ref>{{Cite book|url=https://books.google.com/books?id=ydvg4EKbsx8C&pg=PT204|title=Conversations with Marketing Masters|last=Mazur|first=Laura|last2=Miles|first2=Louella|date=2007-03-12|publisher=John Wiley & Sons|isbn=9780470025918|pages=204|language=en|quote=A year later, Al and I [Trout] co-authored a series in ''Advertising Age'', a threeparter.|ref=harv}}</ref><ref name="Christian">{{Cite book|url=https://books.google.com/books?id=XbK-AAAAQBAJ&pg=PA80|title=Rock Brands: Selling Sound in a Media Saturated Culture|last=Christian|first=Elizabeth Barfoot|date=2010-12-22|publisher=Lexington Books|isbn=9780739146361|pages=80|language=en}}</ref> The themes discussed in that series of articles inspired their later book, ''Positioning: The Battle for Your Mind'',<ref name="Christian" /> published in 1981.<ref name=":1">{{Cite news|url=https://www.nytimes.com/2017/06/07/business/jack-trout-dead-marketing-strategist-product-positioning.html|title=Jack Trout, Who Fought for Consumers’ Minds and Money, Dies at 82|last=Sandomir|first=Richard|date=June 7, 2017|work=The New York Times|access-date=January 17, 2019|language=en-US}}</ref>

Thank you in advance. JasmineBrock (talk) 20:40, 20 March 2019 (UTC)[reply]

Reply to request #4 20-MAR-2019

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  Edit request implemented    Spintendo  02:07, 21 March 2019 (UTC)[reply]

Request 5

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Please add this photo to the infobox. JasmineBrock (talk) 19:44, 3 April 2019 (UTC)[reply]

 Done --ColinFine (talk) 20:10, 3 April 2019 (UTC)[reply]

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