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Applications

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Moving the above here for storage -- many self-citations and promotional.

Adobe Analytics

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Adobe Analytics[1][2] is a set of tools for predictive and real-time analytics that can be integrated into third-party sources. It includes the Marketing Reports and Analytics (formerly SiteCatalyst), Ad hoc analysis (formerly Adobe Discover) and Data Workbench (formerly Insight) applications to help create a holistic view of business activities by transforming customer interactions into insights. This is sometimes called marketing intelligence. With simple and interactive dashboards and reports, a user can manage and share real-time information which helps identify issues, discover opportunities and measure key performance indicators (KPIs). On October 14, 2013, Adobe revealed a set of new features for data analysis with key metrics identification like real-time reporting, visualization, mobile analytics and conversion.[3][4]

Adobe Audience Manager

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Adobe Audience Manager[5] is a data management platform that can be used to create profiles of audience segments. These profiles can then be used for targeted ad campaigns.

Adobe Campaign

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Adobe Campaign[6][7] is an analytics tool that helps users build a personalized experience based on customer habits and preferences. It plans, manages and executes campaigns from a unique environment. Marketers now have an intuitive, automated way to deliver messages over marketing channels. The new Adobe Campaign, formerly Neolane,[8] is now being integrated with Adobe Experience Manager to help predict customers needs.[9]

Adobe Experience Manager

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Adobe Experience Manager is a web content management system for organizing, managing, and delivering creative assets. The user can use templates to create targeted content and publish them securely in the cloud.[6][10][11][12] It is derived from a product called CQ by Day Software, which Adobe acquired in 2010.

Adobe Media Optimizer

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Adobe Media Optimizer[2][13] is a tool that manages, forecasts and optimizes media. It provides a consolidated view of how media is performing together with tools to accurately forecast user media. Media Optimizer helps manage search engine marketing, display, and social campaigns.

Adobe Primetime

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Adobe Primetime[14] is a video platform that can be used to create and monetize TV and film content and make it available across multiple types of devices. A strategic partnership with comScore, announced in March 2016, will promote the collection and interpretation of viewing metrics across a range of non-traditional TV devices.[15][16]

Adobe Social

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Adobe Social [2][17] is a tool for managing social content and social campaigns. It's a comprehensive solution for building stronger connections through data-driven content. It deals with relevant posts, insightful conversations, measurable results, and social activities connected to business. Adobe Social is about the discovery of precise content, social networks and business results.[18]

Adobe Target

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Adobe Target[10][19][20] is a tool for testing and targeting digital experiences. It includes a user interface, built-in best practices, and robust optimization tools for following site visitors. With its self-learning algorithmic approach it is able to increase conversion and filter results precisely. Adobe Target also uses factorial testing to understand elements for real-time targeted content. Adobe Target uses automated behavioral targeting with acquired data such as IP addresses, time of day, referral URLs and brand affinity. From the anonymous profiles it creates, Adobe Target is capable of giving personalized product or content recommendations.

References

  1. ^ "Adobe Analytics". Adobe. Retrieved January 13, 2014.
  2. ^ a b c Stuart Elliott (October 22, 2012). "To Stand Out, Campaign for Adobe Gets Blunt". New York Times. Retrieved January 18, 2014.
  3. ^ "Adobe Analytics Adds 6 New Features". Search Engine Watch. Retrieved January 13, 2014.
  4. ^ "Adobe Unveils Major Innovations in Adobe Analytics". The Wall Street Journal. Retrieved January 13, 2014.
  5. ^ "Adobe Audience Manager". Adobe Systems. Retrieved December 10, 2015.
  6. ^ a b Melissa Lane (January 14, 2014). "Adobe Campaign Now Integrated with Adobe Experience Manager". The Wall Street Journal. Retrieved January 18, 2014.
  7. ^ "Adobe Campaign". Adobe Systems. Retrieved January 13, 2014.
  8. ^ Robert Brosnan (November 15, 2013). "New Pricing From Adobe Campaign Will Disrupt Email Marketing". Forbes. Retrieved January 18, 2014.
  9. ^ Thom Craver (January 15, 2014). "Adobe Marketing Cloud Integrates Campaign and Experience Manager". Search Engine Watch. Retrieved January 18, 2014.
  10. ^ a b "Adobe Aims To Democratize Personalized Marketing With Target Product Update". Adobe Systems. Retrieved January 13, 2014.
  11. ^ "Adobe Experience Manager". Adobe Systems. Retrieved January 13, 2014.
  12. ^ "New Adobe Experience Manager Drives Personalized Experiences for Mobile and Social". DailyFinance. March 6, 2013. Retrieved January 13, 2014.
  13. ^ "Adobe Media Optimizer". Adobe Systems. Retrieved January 13, 2014.
  14. ^ "Adobe Primetime". Adobe Systems. Retrieved December 10, 2015.
  15. ^ Brian Steinberg, "ComScore Teams With Adobe in Media-Measurement Battle" Variety March 21, 2016
  16. ^ Kelly Liyakasa, "Adobe And ComScore Strike A Video And Digital Ad Measurement Alliance" Adexchanger March 22, 2016
  17. ^ "Adobe Social". Adobe Systems. Retrieved January 13, 2014.
  18. ^ "Adobe Social Drives Global Engagement". Yahoo Finance. November 12, 2013. Retrieved January 13, 2014.
  19. ^ "Adobe Target". Adobe Systems. Retrieved January 13, 2014.
  20. ^ "What is Adobe Target". Adobe Systems. Retrieved January 13, 2014.

K.e.coffman (talk) 22:30, 24 October 2016 (UTC)[reply]

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