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Talk:Ad blocking/Archives/2016

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CPM vs CPC

This article currently says:

sites are rarely paid “per click”; instead the standard metric for selling web display ads is “CPM”, or “cost per mille”—the cost for a thousand views

However, Online advertising says:

CPC's market share has grown each year since its introduction, eclipsing CPM to dominate two-thirds of all online advertising compensation methods.

Which is it? --Max Nanasy (talk) 00:46, 31 March 2016 (UTC)