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Sylvie di Giusto

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Sylvie di Giusto
Sylvie di Giusto speaking at the Smart Hustle Conference
NationalityAustrian
Occupation(s)Professional speaker, consultant, author
Known forExecutive Branding & Image, "People Packaging"

Sylvie di Giusto is a New York-based Austrian professional speaker, consultant and author.[1]

Early life

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Di Giusto was born in Austria and grew up in a multicultural family (French, Italian, Austrian). She now lives in New York City[2] with her two children and her husband.

She graduated from Paedagogische Hochschule Wien (Vienna, Austria) and subsequently started a career[3][4][5][6] as a teacher for Communications and Information Technology. She spent the first years of her career teaching young students and adults at Bundeshandelsakademie Wien 10 and Bundeshandelsakademie Wien 13.[7]

Career

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As a trainer and consultant, Sylvie di Giusto has worked for companies like BMW, BASF, Henkel, and McKinsey.[8] She has been one of the first German e-Learning pioneers developing e-Learning programs and learning management systems, offering corporate clients the chance to implement online learning into their training and development curriculum. She joined Karstadt Warenhaus AG in 2001 (training and development for retail company) and quickly took over a group-wide responsibility at Karstadt Quelle New Media where she developed hybrid learning solutions for the entire KarstadtQuelle group.

Di Giusto joined the Management Consulting Team at Karstadt Quelle AG (later Arcandor AG) to build and lead the Arcandor Academy, an innovative Management Academy for the Top Leaders and Global Talents. Her management development programs were offered to more than 100,000 employees including those of retail company Karstadt Warenhaus AG (based in Essen), its flag store KaDeWe (based in Berlin), Alsterhaus (based in Hamburg) Thomas Cook (Tourism company, based in Peterborough, UK), Quelle AG (based in Nuernberg), Neckermann AG (based in Frankfurt) and several small mail order companies around the world.

In 2011, she moved to the United States and became a corporate Image Consultant, specializing in Personal Branding and focusing on corporations,[9] professionals[10][11][12][13][14][15] and politicians.[16][17]

Today she is a professional Keynote Speaker and speaks about the power and impact of first impressions[18][19][20][21] of employees and leaders in organizations, their impact on the customer's decision-making process and the company's reputation. In her keynotes she reveals the components of a professional and personal brand, which she describes as the sum total of appearance, behavior, communication and digital footprint. She has spoken for companies such as American Airlines, American Express, Bloomberg, Exelon, Fashion Institute of Technology, Grant Thornton, Nespresso, Nickelodeon, Manulife, Merial, Prudential, Waldorf Astoria, and Harvard Business Club, Hofstra University, Pand enn University.

Currently, she is the President (Owner) of Executive Image Consulting LLC based in New York City, and Co-Owner of Studio for Image Professionals[22] where she teaches and certifies Students who want to start and pursue a career as an Image Consultant.

She is the author of "The Image of Leadership: How Leaders Package Themselves to Stand Out for the Right Reasons," which is part of the C-Suite Book Club, a part of The C-Suite Network.[23][24][25][26][27][28]

Publications

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Books authored by Sylvie di Giusto:

  • The Image of Leadership, How Leaders package themselves to stand out for the right reasons

Media

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  • CNBC Article - 3 Things you can Learn from Mark Zuckerberg and Bill Gates About Making a Good First Impression [29]
  • CNBC Article - How to Impress Your Boss in 7 Seconds [30]
  • CNN Money Article - How a woman's appearance affects her career [31]
  • Business Insider Germany Feature [32]
  • C-Suite TV Best Seller TV Interview [33]
  • The Steve Show with Steven Napolitan Interview [34]

References

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  1. ^ "Mit diesen 8 Tipps seht ihr aus wie ein Millionär — auch wenn ihr keiner seid". Retrieved 5 September 2016.
  2. ^ di Giusto, Sylvie. "3 Things a Mother and Entrepreneur can teach you about living your dreams". TheSteveShow. Retrieved December 19, 2017.
  3. ^ "15 Successful Entrepreneurs Share The Most Important Lesson They Learned In Their 20s". Business Insider. Retrieved 5 September 2016.
  4. ^ "15 Mistakes Successful Twentysomethings Don't Make". 24 February 2016. Retrieved 5 September 2016.
  5. ^ "13 Successful Entrepreneurs Share Their Favorite Piece Of Advice". Business Insider. Retrieved 5 September 2016.
  6. ^ "The 15 worst mistakes you can make in your 20s". Business Insider. Retrieved 5 September 2016.
  7. ^ "BHAK und BHAS Wien 10". Retrieved 5 September 2016.
  8. ^ "Mit diesen 8 Tipps seht ihr aus wie ein Millionär — auch wenn ihr keiner seid". Retrieved 5 September 2016.
  9. ^ McClear, Sheila (23 February 2016). "Your messy desk is killing your career". Retrieved 5 September 2016.
  10. ^ "How to dress professionally on hot summer days". Business Insider. Retrieved 5 September 2016.
  11. ^ http://www.businessinsider.com/the-rules-of-workwear-today-2015-10?op=1 [dead link‍]
  12. ^ "How to dress like a leader in any work environment". Business Insider. Retrieved 5 September 2016.
  13. ^ "Here's Why You Shouldn't Wear Shorts To Work". Business Insider. Retrieved 5 September 2016.
  14. ^ "The Difference Between Made-to-Measure and Bespoke Suits - Men Style Fashion". 24 October 2013. Retrieved 5 September 2016.
  15. ^ "Financial Advisor IQ - What Not to Wear: Fashion Advice for Advisors". Retrieved 5 September 2016.
  16. ^ November 2013 - Sylvie Di Giusto about the Importance of Appearance During New York’s Mayoral Race - WFUV News (Radio)
  17. ^ Jamieson, Amber (20 February 2016). "Jeb Bush's glasses conundrum: some unsolicited fashion advice". The Guardian. Retrieved 5 September 2016.
  18. ^ Bottom Line Marketing Group (10 June 2016). "A powerful first impression with Sylvie Di Giusto on 77WABC Mind Your Business with Yitzchok Saftlas". Retrieved 5 September 2016 – via YouTube.
  19. ^ "The ABCDs of Making a Good First Impression". Archived from the original on May 19, 2016. Retrieved 5 September 2016.
  20. ^ "Sylvie di Giusto - C-Suite Book Club". Retrieved 5 September 2016.
  21. ^ Melinda Emerson (17 May 2016). "How to make the best first impression #SmallBizChat LIVE with @Sylvie_ diGiusto". Retrieved 5 September 2016 – via YouTube.
  22. ^ "Shauna Mackenzie announces Sylvie di Giusto as new co-owner of the Studio for Image Professionals". Retrieved 5 September 2016.
  23. ^ Giusto, Sylvie di; Hayzlett, Jeffrey W. (20 June 2014). The Image of Leadership: How leaders package themselves to stand out for the right reasons. Executive Image Consulting. ISBN 978-0990408833 – via Amazon.
  24. ^ "Show – C-Suite Radio".
  25. ^ http://www.marketwired.com/press-release/sharktanks-daymond-john-chosen-as-c-suite-book-clubsfirst-premier-author-1941610.htm [dead link‍]
  26. ^ http://www.marketwired.com/press-release/best-sellertv-to-showcase-multiple-business-authors-indecember-1975402.htm [dead link‍]
  27. ^ "It Takes Only 7 Seconds to Snag a New Client". Retrieved 5 September 2016.
  28. ^ di Giusto, Sylvie. "Sylvie di Giusto, The Image of Leadership". BestSellerTV. Retrieved December 19, 2017.
  29. ^ Umoh, Ruth (October 31, 2017). "3 things you can learn from Mark Zuckerberg and Bill Gates about making a good first impression". CNBC. Retrieved December 19, 2017.
  30. ^ Umoh, Ruth (October 3, 2017). "How to Impress your boss in 7 seconds". CNBC. Retrieved December 19, 2017.
  31. ^ Carpenter, Julia (September 20, 2017). "How a woman's appearance affects her career". Retrieved December 19, 2017.
  32. ^ Schönhaar, Lisa (May 12, 2010). "Image-Beraterin erklärt, worauf Menschen bei euch in den ersten 7 Sekunden achten". Retrieved December 19, 2017.
  33. ^ di Giusto, Sylvie. "Sylvie di Giusto, The Image of Leadership". BestSellerTV. Retrieved December 19, 2017.
  34. ^ di Giusto, Sylvie. "3 Things a Mother and Entrepreneur can teach you about living your dreams". TheSteveShow. Retrieved December 19, 2017.
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