Sydney Wragge

Sydney Wragge (1908–1978) was an American fashion designer active during the 1940s, 1950s and 1960s. Working as B.H. Wragge, he was particularly renowned for his American sportswear, with the historian Caroline Rennolds Milbank declaring him the leader in mix-and-match separates and interchangeable wardrobe design.^[1]

History

In the 1930s and 1940s, Wragge, along with John Weitz, was one of the few male "pioneers" in the female-dominated world of early American sportswear design.^[2] The fashion journalist Sally Kirkland, looking over the development of American sportswear, compared Wragge's design ethos to that of a later designer, Ralph Lauren, declaring that they shared impeccable taste and an eye for the best possible fabrics and prints.^[3] He was known for his versatile work, offering jackets that worked with both full and narrow skirts, and two-piece dresses that worked equally well as interchangeable blouses and skirts. In the 1960s, he updated his work to successfully meet the demands of the next generation for even more practical, pared-down clothing.^[1] When curating his major exhibition of American sportswear for the Metropolitan Museum of Art in 1998, Richard Martin noted that many of Wragge's former customers still retained the capsule wardrobes they had originally bought in the 1940s and 1950s.^[1]

Wragge won his first Coty Award in 1952, a special award for "concept of dressing," and was awarded a second one in 1957.^[4] He also received the Neiman Marcus Fashion Award in 1961.^[4]

He was the first president of the Council of Fashion Designers of America, a trade association of prominent American fashion and accessory designers that was founded in 1962 by Eleanor Lambert, and held the post until 1965.^[5]

References

^ ^a ^b ^c Martin, Richard (1998). American ingenuity : sportswear, 1930s - 1970s. New York: Metropolitan Museum of Art. p. 94. ISBN 9780870998638.
^ Martin, Richard (1998). American ingenuity : sportswear, 1930s - 1970s. New York: Metropolitan Museum of Art. p. 9. ISBN 9780870998638.
^ Sally Kirkland. "Sportswear for Everywhere". In Martin, Richard (ed.). All-American: A Sportswear Tradition. Fashion Institute of Technology. pp. 34–43.
^ ^a ^b McDowell, Colin (1984). McDowell's Directory of Twentieth Century Fashion. Frederick Muller. pp. 299–303. ISBN 0-584-11070-7.
^ CFDA. "History". CFDA. Retrieved 2016-03-08.

[martin-1] Martin, Richard (1998). American ingenuity : sportswear, 1930s - 1970s. New York: Metropolitan Museum of Art. p. 94. ISBN 9780870998638.

[2] Martin, Richard (1998). American ingenuity : sportswear, 1930s - 1970s. New York: Metropolitan Museum of Art. p. 9. ISBN 9780870998638.

[kirkland-3] Sally Kirkland. "Sportswear for Everywhere". In Martin, Richard (ed.). All-American: A Sportswear Tradition. Fashion Institute of Technology. pp. 34–43.

[mcdowell-4] McDowell, Colin (1984). McDowell's Directory of Twentieth Century Fashion. Frederick Muller. pp. 299–303. ISBN 0-584-11070-7.

[5] CFDA. "History". CFDA. Retrieved 2016-03-08.

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v t e American sportswear
20th century sportswear designers	Adri Bill Atkinson Louella Ballerino Jhane Barnes Geoffrey Beene Tom Brigance Donald Brooks Stephen Burrows Jeanne Campbell Bonnie Cashin Kenneth Cole Liz Claiborne Perry Ellis Anne Fogarty Tom Ford Rudi Gernreich Halston Elizabeth Hawes Tommy Hilfiger Marc Jacobs Norma Kamali Donna Karan Muriel King Anne Klein Calvin Klein Michael Kors Ralph Lauren Tina Leser Vera Maxwell Claire McCardell Isaac Mizrahi Clare Potter Clovis Ruffin Giorgio di Sant' Angelo Carolyn Schnurer Diane von Fürstenberg Vera Wang John Weitz Emily Wilkens Sydney Wragge Zoran
21st century sportswear designers	Derek Lam Mary Ping Zac Posen Proenza Schouler Behnaz Sarafpour
Notable designs	Popover (dress) Wrap dress
Other associated people	Richard Martin Dorothy Shaver
See also	The American Look Clothing terminology Fashion History of clothing