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Sweet.tv

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SWEET.TV
Type of site
video on demand
internet television
Available ineng, pl, sk, cz, bg, ukr, ro, hu
HeadquartersBratislava, Slovakia
Kyiv, Ukraine
URLsweet.tv
Commercialyes
Registrationyes
LaunchedDecember 19, 2017

SWEET.TV (in Ukrainian: Світ.тв) is an international OTT TV streaming and video-on-demand (VOD) platform that is the product of the SWEET.TV Group, a media technology holding that operates in the telecommunications market since 2008.

SWEET.TV has direct contracts with major Hollywood studios, including Walt Disney Pictures/20th Century Studios, Paramount Pictures, Universal Pictures, Sony Pictures, and Warner Bros. Discovery.

Since 2021, SWEET.TV has expanded its presence in international markets and now operates in 18 countries, including Slovakia, Czechia, Hungary, Romania, Poland, Bulgaria, Latvia, Lithuania, Estonia, Serbia, Croatia, Slovenia, Montenegro and other Balkans countries.

History

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The OTT product was launched on December 19, 2017.[citation needed] In 2018, its app was released on Smart TV, Android and iOS.

In January 2019, the company signed contracts with various Ukrainian movie production and SWEET.TV VOD library featured Ukrainian movies from Film.ua Group (films from the Crazy Wedding franchise Crazy Wedding, Crazy Wedding 2, Crazy Wedding 3, etc.) and films from smaller film studios.[1]

In November 2020, the company signed a new direct agreement with Sony Pictures exactly for the territory of Ukraine, (not for the CIS in general), and according to this agreement, SWEET.TV subscribers can watch premiere movies from Sony Pictures with Ukrainian dubbing as part of their subscription and without additional fees; SWEET.TV became the first Ukrainian VOD platform to open access to Sony Pictures' with library official Ukrainian dubbing."[citation needed]

In 2020, SWEET.TV won the "Best OTT Provider of the Year" by 1+1 media distribution and was a second-degree laureate in the "Media Solution of the Year" category at the Telecom Awards 2020.[2][3]

In January 2021, the company signed a direct agreement with Disney specifically for the territory of Ukraine, and according to this agreement, SWEET.TV subscribers can watch movies from Disney Pictures with Ukrainian dubbing as part of their subscription and without additional fees.[4]

In March 2021, the company signed a new direct agreement with CBS (a division of NBCUniversal Media Corporation) specifically for the territory of Ukraine, not Russia/CIS, and under this new agreement, SWEET.TV subscribers can watch CBS TV series with official Ukrainian dubbing created by the company at its own costs as part of the Hollywood in Ukrainian project.[5]

In 2021, it received the Ukrainian People's Award for "Interactive TV of the Year",[6] a bronze Effie Award in "Influencer Marketing" for the Battle of Bloggers project, recognition from the American Chamber of Commerce in Ukraine for leadership during the COVID-19 crisis[7][8] the "Best Ukrainian Online Cinema" title at the Telecom Awards,[9] and a Certificate of Membership from the European Business Association.[10]

SWEET.TV's international expansion began with a test launch in Slovakia and Czechia in 2021. In 2022, the service was fully launched in Hungary, Slovakia, and Czechia.[11][12] In 2023, Romania, Poland, and Bulgaria were added to the list.[13][14]

Attitude to Russia's full-scale invasion of Ukraine

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SWEET.TV Group strongly condemns Russia's aggression against Ukraine. In 2022, in protest, SWEET.TV terminated all contracts and ceased all cooperation with Russian content providers. The company is now supporting Ukrainian viewers and increasing the Ukrainian-language content on the platform. SWEET.TV also supports charity programs and provides information support.[15] In July 2022, SWEET.TV together with the SES, provided access to a mine safety education course worldwide.[16]

Content

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Internet television

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SWEET.TV provides OTT Internet TV services and distributes more than 200 local and international TV channels in all 18 countries of operation. These include national channels, regional channels, exclusive FAST channels and video on demand (VOD).

FAST channels

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Launched in August 2022, FAST channels offer content with movies, TV series, children's programs, interviews, travel, cooking and comedy. Currently, there are more than 50 channels available to watch for free on all devices, both for SWEET.TV subscribers and all other users.[17][18]

Video on demand

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SWEET.TV provides video-on-demand services for more than 10,000 movies and TV shows that can be viewed in high quality. The content is available in the local and original languages (usually English). The platform offers movies and TV series from Disney, Paramount, Universal, and Sony studios.

Regarding Ukrainian dubbing, in November 2020, the-village.com.ua reported that 95% of content on SWEET.TV is available with high-quality Ukrainian dubbing or voice-over.

Ukrainian-language content (SWEET.TV Originals)

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Since 2020, SWEET.TV produces its own Ukrainian-language SWEET.TV Originals. In December 2020, SWEET.TV created the comedy sitcom miniseries Startupers.[citation needed] In September 2021, it created the TV program National Liberation Soloist (a stand-up recording by comedian Andriy Shchegel)."[19]

Ukrainian-language content (Hollywood in Ukrainian)

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SWEET.TV makes Ukrainian-language dubbing/voice-over films and TV series from various Ukrainian studios, including Film.ua Group (Tak Treba Production/Postmodern Postproduction), Tretyakoff Production (Cinema Sound Production), etc.

Hollywood in Ukrainian: dubbing of films/series

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In March 2021, as part of the Hollywood in Ukrainian project, SWEET.TV began producing Ukrainian-language dubbing/voicing for CBS TV series with Ukrainian dubbing studios. This became possible after signing a direct contract with the owners of CBS specifically for the territory of Ukraine (and not Russia/CIS)."[20] In particular, in March 2021, the seventh and eighth seasons of the TV series Dexter were dubbed; and a little later, the first three seasons of the TV series Elementary and the first 3 seasons of the TV series Billions also received Ukrainian-language dubbing.[citation needed] Subsequently, in August 2021, SWEET.TV reported that for more than a year of the Hollywood Ukrainian project's existence, they have already dubbed 181 films/series in Ukrainian.[21] At the end of September 2021, a Ukrainian-language audio track was added to the Deadbeats series.[citation needed]

Hollywood in Ukrainian: dubbing movies

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In August 2020, as part of the Hollywood in Ukrainian project, SWEET.TV began making Ukrainian-language dubbing for films of various Hollywood studios released before 2006 in Ukraine.[22][23][24][25][26][27] In August 2020, the company signed direct and indirect contracts for dubbing and voice-over of feature films with Walt Disney Pictures/20th Century Studios, Paramount Pictures, Universal Pictures, Sony Pictures, and Warner Bros. Entertainment.[28][29][30] In September 2020, the first eight films received Ukrainian-language dubbing from SWEET.TV, and they were the first 4 films of the Harry Potter franchise, 3 films of the Lord of the Rings franchise, and the first film of the Madagascar franchise.[31] In December 2020, the next six films received Ukrainian dubbing by SWEET.TV, and they were the first 3 films of the Mission: Impossible franchise and the first 3 films of the Matrix franchise.[citation needed] In February 2021, the next two non-franchise films received Ukrainian dubbing from SWEET.TV: Pretty Woman and Groundhog Day."[citation needed] In March 2021, the first two films of the Men in Black franchise[citation needed] and the first film of the Bridget Jones franchise received Ukrainian dubbing by SWEET.TV.[citation needed] In April 2021, the second film of the Shrek franchise received Ukrainian dubbing by SWEET.TV.[citation needed] In April 2021, Ukrainian dubbing by SWEET.TV was given to Pulp Fiction.[citation needed] In May 2021, Ukrainian dubbing by SWEET.TV was given to Forrest Gump and Top Gun.[citation needed]

In 2024, SWEET.TV opened its own Dolby Digital 5.1 dubbing studio. They provide dubbing and voice-over services in accordance with international sound and localization standards. They also provide these services on the market.[32] As of May 2024, 110 films have been dubbed into Ukrainian.

References

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  1. ^ "Фільм "Номери" Сенцова й Сеітаблаєва вийшов в онлайн-прокат". www.ukrinform.ua (in Ukrainian). January 20, 2021. Archived from the original on April 12, 2021. Retrieved April 12, 2021.
  2. ^ "Онлайн кінотеатри та відео стримінги доступні в Україні. Обираємо найкращий". ITbox – інтернет-магазин електроніки та комп'ютерної техніки (in Ukrainian). Retrieved July 19, 2024.
  3. ^ "На будь-який гаманець: що і за скільки можна подивитися на платних підписках". finance.ua. Retrieved July 19, 2024.
  4. ^ "sweet.tv підписали преміальний контракт з Disney: франшизи Marvel, "Зоряні війни" та ексклюзивні прем'єри доступні на сервісі" (Реклама). Детектор медіа. February 3, 2021. Archived from the original on February 3, 2021. Retrieved September 24, 2021.
  5. ^ "Американський медіагігант CBS і sweet.tv підписали прямий контракт: "Мільярди", "Декстер", "Хтива Каліфорнія" скоро заговорять українською". detector.media (Реклама). March 5, 2021. Archived from the original on March 6, 2021. Retrieved September 24, 2021.
  6. ^ "sweet.tv Став Переможцем Українскої Народної Премії". January 17, 2022.
  7. ^ "Ukrainian sweet.tv Online Cinema: 10 Mln Households in Ukraine Use TV Content for Free". Ukraine open for business. October 29, 2021. Retrieved July 19, 2024.
  8. ^ "10–40% Discount on Corporate Purchase of sweet.tv Starter Packs for Employees". The American Chamber of Commerce in Ukraine. Retrieved July 19, 2024.
  9. ^ "Зручний, цікавий та безпечний. Як створити онлайн-кінотеатр, що динамічно розвивається — DSnews.ua". www.dsnews.ua (in Ukrainian). December 9, 2021. Retrieved July 19, 2024.
  10. ^ "sweet.tv".
  11. ^ "Український відеосервіс запустився у двох країнах Європи". biz.nv.ua (in Ukrainian). Retrieved July 19, 2024.
  12. ^ "Український відеосервіс розпочав роботу у Чехії та Словаччині". October 11, 2022.
  13. ^ "Безкоштовні сервіси для українців". finance.ua. Retrieved July 19, 2024.
  14. ^ Данькова, Наталія (September 21, 2023). "Олександр Резунов, "Sweet.tv": Ми захоплюємося Megogo, стежимо за "Київстар ТБ", але нікого не сприймаємо як небезпечного конкурента". detector.media (in Ukrainian). Retrieved July 19, 2024.
  15. ^ "Каталог внеску бізнесу в перемогу України | CSR Ukraine" (in Ukrainian). June 16, 2022. Retrieved July 19, 2024.
  16. ^ "На Sweet.tv з'явились відеоуроки з мінної безпеки для дітей". detector.media (in Ukrainian). July 21, 2022. Retrieved July 19, 2024.
  17. ^ "Вперше в Україні: Нацрада зареєструвала тематичні FAST-канали з контентом 1+1 media". www.unian.ua (in Ukrainian). Retrieved July 19, 2024.
  18. ^ Боць, Тетяна (May 16, 2023). "FAST-канали vs платний стримінг: реклама замість підписок стає дедалі привабливішою". Медіамейкер (in Ukrainian). Retrieved July 19, 2024.
  19. ^ "Sweet.tv зніматиме оригінальний стендап українською мовою". detector.media (in Ukrainian). September 24, 2021. Archived from the original on October 28, 2021. Retrieved October 28, 2021.
  20. ^ "Американський медіагігант CBS і SWEET.TV підписали прямий контракт: «Мільярди», «Декстер», «Хтива Каліфорнія» скоро заговорять українською". detector.media (Реклама). March 5, 2021. Archived from the original on March 6, 2021. Retrieved September 24, 2021.
  21. ^ 180+ фільмів, мультфільмів і серіалів зазвучали українською: SWEET.TV оприлюднив результати проєкту «Hollywood українською». nv.ua/ukr/. 27 серпня 2021
  22. ^ Sweet.tv запустив проєкт «Hollywood українською» Archived 2022-03-30 at the Wayback Machine. telekritika.ua/uk/. 26 серпня 2020
  23. ^ Онлайн-кінотеатр Sweet.tv зайнявся «українізацією» Голлівуду Archived 2020-08-29 at the Wayback Machine. unian.ua. 28 серпня 2020
  24. ^ Онлайн-кінотеатр sweet.tv запускає проект «HOLLYWOOD українською» — фільми озвучуватимуть зірки та їхні діти Archived 3 October 2020 at the Wayback Machine. mbr.com.ua/uk/. 27 серпня 2020
  25. ^ Дивлячись у майбутнє, інвестуємо в «Hollywood українською» — Олександр Вітько, sweet.tv Archived 24 September 2020 at the Wayback Machine. delo.ua. 14 September 2020
  26. ^ Українські зірки переозвучили голлівудську класику українською для sweet.tv Archived 3 October 2020 at the Wayback Machine. detector.media. 17 September 2020
  27. ^ Засновник sweet.tv Олександр Вітько: Глядача вже не здивувати HD-якістю Archived 3 October 2020 at the Wayback Machine. nv.ua/ukr/. 22 September 2020
  28. ^ ПромоКультові фільми та зручний мобільний додаток: навіщо підключатися до онлайн-кінотеатру sweet.tv. Національний онлайн-кінотеатр: велика медіатека й власний дубляж стрічок Archived 8 October 2020 at the Wayback Machine. the-village.com.ua. 23 September 2020
  29. ^ Hollywood українською. Чотири розмови про те, чому в Україні досі так мало кіно українською, кому воно потрібне, скільки це коштує і хто це робить Archived 7 October 2020 at the Wayback Machine. project.liga.net. 12 September 2020
  30. ^ HOLLYWOOD УКРАЇНСЬКОЮ. як виглядають голоси улюблених героїв Archived 9 October 2020 at the Wayback Machine. sweettv.bigmir.net. 22 September 2020
  31. ^ Володар перснів: усі пригоди українською Archived 3 October 2020 at the Wayback Machine. Instagram-сторінка sweet.tv. 30 September 2020
  32. ^ "Легальні альтернативи HDRezka: у яких онлайн-кінотеатрах є український дубляж і субтитри". Mind.ua (in Ukrainian). Retrieved July 19, 2024.
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