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Super Bowl LIII halftime show

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Super Bowl LIII halftime show
DateFebruary 3, 2019
LocationAtlanta, Georgia, U.S.
VenueMercedes-Benz Stadium
HeadlinerMaroon 5
Special guests
SponsorPepsi
DirectorHamish Hamiliton
ProducerRicky Kirshner
Super Bowl halftime show chronology
LII
(2018) 		LIII
(2019) 		LIV
(2020)

The Super Bowl LIII Halftime Show, officially known as the Pepsi Super Bowl LIII Halftime Show, took place on February 3, 2019, at Mercedes-Benz Stadium in Atlanta, Georgia, as part of Super Bowl LIII. It was headlined by Maroon 5, joined by rappers Big Boi and Travis Scott as guests.

Prior to the show, it was reported several musicians turned down offers to perform the show due to their support for Colin Kaepernick, who has accused the NFL and its franchises of colluding against him for his national anthem protests against police brutality. As such, Maroon 5, Big Boi, and Scott, along with national anthem singer Gladys Knight, were criticized by fans and critics for accepting the invitation.[1][2] In response to the controversy, Scott only agreed to participate if the NFL made a donation to a charity supporting social justice, and Maroon 5 later announced a similar donation to Big Brothers Big Sisters of America.[3][4] Following the death of SpongeBob SquarePants creator Stephen Hillenburg, an online petition to pay tribute to Hillenburg went viral (based on an episode that, itself, centered around a halftime show), leading to a short clip being created for the performance.[5]

The show was universally panned by critics and audiences and is widely considered to be one of the worst Super Bowl halftime shows of all time, with critics considering the show to be "boring" and "underwhelming".[6][7][8][9] They also argued that the choice of Maroon 5 intended to be "safe" and uncontroversial in the wake of the Kaepernick controversy. While cited as a highlight of the show, the SpongeBob clip received negative reviews for its short length; and a portion of the show where Adam Levine was shirtless received audience backlash in comparisons to Janet Jackson's 2004 performance.

Background

[edit]
Maroon 5 performing in 2011

As early as September 2018, multiple sources had reported that Maroon 5 were to headline the Super Bowl LIII halftime show, but the NFL had not yet made an official announcement.[10][11][12][13] In October 2018, it was reported that Pink and Rihanna had each declined an offer to headline, the former because the negotiation process was too lengthy for her taste and the latter due to her support of Colin Kaepernick.[14][15] In December, Billboard reported that Houston-based rapper Travis Scott was expected to make a guest appearance.[16]

On January 13, 2019, the NFL officially announced that Maroon 5 would headline the show, joined by Scott and Big Boi, an Atlanta native and member of the hip-hop duo Outkast.[17][18] In an interview, Maroon 5 lead singer Adam Levine explained that the band wanted to bring the halftime show "back to a time when it was a little more simple, when the focus was the connection to the songs."[19]

After the death of Stephen Hillenburg, creator of the Nickelodeon cartoon SpongeBob SquarePants, on November 26, 2018, an online petition emerged requesting that David Glen Eisley's song "Sweet Victory"—featured in the episode "Band Geeks", which followed Squidward Tentacles as he organized an ensemble to perform the halftime show at the "Bubble Bowl"—be performed at the show. By December 24, 2018, the petition on Change.org had over one million signatures, and the Twitter account of Mercedes-Benz Stadium also acknowledged the campaign.[20][21][22] During the halftime show, a short animation featuring Squidward, Mr. Krabs, Mrs. Puff, SpongeBob, and Patrick, as well as footage of the Bikini Bottom band from the episode, was used to introduce Scott for his performance of "Sicko Mode".[5] According to animator Nico Colaleo, the animation was completed in a few days.[23]

Controversy

[edit]
Several acts reportedly turned down invitations to perform the halftime show due to their support of Colin Kaepernick's protests against police brutality.

Maroon 5, Scott, and Big Boi faced criticism for their decision to perform at the halftime show, due to the alleged blacklisting of Colin Kaepernick by the NFL and its franchises for protesting police brutality by kneeling during the national anthem before games.[1][18][24][2] Several artists—including Jay-Z, Cardi B, and Rihanna—reportedly turned down offers to headline the show as a display of solidarity.[2][25][26][27] A petition was organized calling for Maroon 5 to drop out of the show and accusing them of "choosing to side with the NFL over its players."[28]

In an interview, Kaepernick's attorney, Mark Geragos, compared Maroon 5's participation to strikebreaking, and argued that if the band wanted to cross the "intellectual picket line", they needed to "own it", explaining that "if anything, it's a cop out when you start talking about, 'I'm not a politician, I'm just doing the music.' Most of the musicians who have any kind of consciousness whatsoever understand what's going on here."[29]

A week before the game, the halftime show's press conference was canceled by the NFL. Although the league stated that Maroon 5 had wanted to focus on their preparations for the show, media outlets theorized that the band was trying to avoid the possibility of having to discuss the controversy.[30][31][32] In an interview with Entertainment Tonight, Levine discussed the band's decision to accept the gig and explained, "I silenced all the noise and listened to myself and made my decision based upon how I felt... I'm not in the right profession if I can't handle a little bit of controversy. It's what it is. We expected it. We'd like to move on from it and speak through the music."[19]

In response to the controversy, Scott agreed to participate in the halftime show only if the NFL joined him in donating $500,000 to Dream Corps, an organization founded by Van Jones that supports social justice efforts.[3] Maroon 5 subsequently announced that they had joined with the NFL and their label Interscope Records to donate the same amount to Big Brothers Big Sisters of America.[4]

Reception

[edit]

In the United States, the Super Bowl LIII halftime show attracted 99.04 million viewers, The viewership for the halftime show was slightly higher than the game itself, which was viewed by an average of 98.4 million television viewers.[33]

Dominic Patten of Deadline Hollywood called the show "terrible" and stated it lacked "lift-off or soul."[34] Writing for Yahoo! Entertainment, Lyndsey Parker called it the "dullest ... most underwhelming and instantly forgettable halftime show of all time."[6] Alex Suskind of Entertainment Weekly called it "lackluster" and "boring".[35][36] Greg Kot of The Baltimore Sun called it an "empty-calorie display of corporate-pop competence."[37] Clémence Michallon of The Independent gave it two stars out of five and stated it "failed to impress."[38]

Jon Caramanica of The New York Times felt that "in a performance that was dynamically flat, mushy at the edges, worthy of something much worse than derision: a shrug. It was an inessential performance from a band that might have lost some moral authority if it had any moral authority to lose."[7] Rhian Daly of NME said it was "surprise-free, trite, and soulless" and "with Maroon 5's set, [Levine]'s given the world an easy target – one that's boring, trite, and saying absolutely nothing of any value whatsoever."[8] Jake Nevins of The Guardian also gave the performance two out of five stars, writing "Adam Levine's torso can't save tedious affair."[39] However, Kevin Coffey of the Omaha World-Herald said "it was exactly what it needed to be."[40]

Maeve McDermott of USA Today observed that the performance felt "safe" and "dialed-in", with "zero surprises and nothing that could add to the headache the league has already endured", and noting that Maroon 5's portions of the show relied heavily on early hits from their debut album rather than newer material (aside from "Girls Like You", "Sugar" and "Moves like Jagger"). Feeling that the guest artists were more exciting (although noting Scott's portion, due to the SpongeBob SquarePants introduction and crowd surfing exit, was the only "genuinely weird" moment of the show), she wrote that the choice of Maroon 5 as headliner was "misguided" for a Super Bowl held in Atlanta, the "nexus of hip-hop", and that the show was "distinctive only for how uncontroversial it was, how wholly a missed opportunity it represented, and how much of Levine's truly abysmal dance moves we were all forced to watch."[9]

The short clip featuring the cast of SpongeBob SquarePants was noted as a highlight of the show by several news outlets.[41][42] However, fans of the animated show had mixed reaction, with many venting their anger on social media that Maroon 5 did not play the song "Sweet Victory" as requested by the online petition.[43][44][45][46] The Dallas Stars of the National Hockey League featured a performance of the song (a slightly altered version of the original SpongeBob SquarePants scene) between periods of a game two days before the Super Bowl, which was posted online one day after the Super Bowl.[47][48][49]

Fifty-five complaints were sent to the FCC over the halftime show, due to a sequence in which Levine removed his shirt. The complaints alleged that it was a double standard for CBS to be fined for briefly showing a female breast on-air during a previous halftime show, but to receive no punishment for showing a bare male chest.[50][51][52]

In 2021, Patrick Ryan of USA Today retrospectively wrote that it ranks among the worst halftime shows of the 2010s.[53] However, Maroon 5 saw a sales surge of nearly 500% following the group's Super Bowl LIII performance, according to Nielsen.[54]

50 complaints were filed with the Federal Communications Commission regarding the show's content, a comparatively small number compared to the 1,300 that would be filed over the next year's show.[55]

Setlist

[edit]
External videos
video icon Full Super Bowl LIII halftime show – via the NFL's official channel on YouTube.
video icon Super Bowl LIII halftime show – via Maroon 5's official channel on YouTube.
  1. "Harder to Breathe"
  2. "This Love"
  3. Trumpet fanfare (interlude) (contains scene from "Band Geeks" and features the cast of SpongeBob SquarePants)
  4. "Sicko Mode" (Travis Scott solo)
  5. "Girls Like You"
  6. "She Will Be Loved"
  7. "Kryptonite (I'm on It)" (Big Boi solo)
  8. "The Way You Move" (Big Boi solo)
  9. "Sugar"
  10. "Moves like Jagger"

Setlist adapted from Sports Illustrated, CBS Sports, and Yahoo! News[56][57][58]

See also

[edit]

References

[edit]
  1. ^ a b "Gladys Knight defends singing national anthem at Super Bowl". BBC News. January 19, 2019. Maroon 5, who have been announced as half-time show performers, have also faced criticism over their appearance alongside rappers Travis Scott and Big Boi.
  2. ^ a b c Carmichael, Rodney (January 19, 2019). "Gladys Knight To Sing The Super Bowl's National Anthem, As A Perilous Fight Endures". Opinion. NPR. The list of artists who have declined to perform during the halftime show, to stand in solidarity with Kaepernick, includes Jay Z, Rihanna and Cardi B. (Adele and P!nk also declined for different or unspecified reasons.) The NFL finally made its halftime lineup official this week, confirming months of speculation that Maroon 5 will headline the show. But the additions of featured performances by hip-hop stars Travis Scott and Big Boi have only further escalated public criticism. Both Jay Z and Common have reportedly attempted to dissuade Scott from performing. An online petition that originally urged Maroon 5 to decline the invitation is now pushing for all three acts to take a knee during the performance in symbolic support of Kaepernick.
  3. ^ a b Minsker, Evan (January 13, 2019). "Travis Scott's Super Bowl Halftime Deal Required Charity Commitment From NFL". Pitchfork. Retrieved January 13, 2019.
  4. ^ a b Kaufman, Gil (January 29, 2019). "Maroon 5 Donate $500,000 Big Brothers Big Sisters Ahead of Super Bowl Halftime". Billboard. Retrieved January 29, 2019.
  5. ^ a b Radulovic, Petrana (February 3, 2019). "The Super Bowl halftime show just made tribute to Spongebob's creator". Polygon. Retrieved February 4, 2019.
  6. ^ a b Parker, Lyndsey (February 4, 2019). "They won't be loved: Maroon 5 play it safe with dullest halftime show of all time". Yahoo!. Retrieved February 4, 2019.
  7. ^ a b Caramanica, Jon (February 3, 2019). "Maroon 5 Barely Leaves a Mark at the Super Bowl Halftime Show". The New York Times. ISSN 0362-4331. Retrieved February 6, 2019.
  8. ^ a b Daly, Rhian (February 4, 2019). "Despite promises to 'honour social justice', Maroon 5's Super Bowl Halftime performance is surprise-free, trite, and soulless". NME.
  9. ^ a b "Review: Maroon 5 delivers a flavorless halftime show, avoids being the worst ever". USA Today. Retrieved February 6, 2019.
  10. ^ Aswad, Jem; Halperin, Shirley (September 19, 2018). "Maroon 5 to Perform at Super Bowl Halftime". Variety. Retrieved December 24, 2018.
  11. ^ Kreps, Daniel (September 19, 2018). "Maroon 5 to Play Super Bowl LIII Halftime Show in 2019". Rolling Stone. Archived from the original on September 19, 2018. Retrieved September 19, 2018.
  12. ^ Engelman, Nicole (October 9, 2018). "Behati Prinsloo Addresses Maroon 5 Super Bowl Reports On 'WWHL': Watch". Billboard. Retrieved October 20, 2018.
  13. ^ Coscarelli, Joe (September 19, 2018). "Maroon 5 to Headline Super Bowl Halftime Show". The New York Times. Retrieved October 20, 2018.
  14. ^ "Reports: Rihanna, Pink Turned Down Super Bowl 2019 Halftime Offers". October 19, 2018. Retrieved January 4, 2019.
  15. ^ Kreps, Daniel (October 19, 2018). "Rihanna Rejected Super Bowl Halftime Show in Support of Colin Kaepernick". Rolling Stone. Retrieved December 24, 2018.
  16. ^ Brooks, Dave (December 20, 2018). "Travis Scott to Perform at Super Bowl With Maroon 5". Billboard. Retrieved December 20, 2018.
  17. ^ Emerson, Bo. "It's official: Big Boi to join Maroon 5 at Super Bowl halftime". Atlanta Journal-Constitution. Retrieved January 13, 2019.
  18. ^ a b "Super Bowl: Maroon 5, Big Boi and Travis Scott to perform". BBC News. January 14, 2019. But some fans of Big Boi, who made his name in Outkast, were less positive about his decision to appear when he shared a news story about his performance online... Other fans supported his decision to perform while some said the rapper should kneel during his slot to support the protesting NFL players.
  19. ^ a b Yang, Rachel (February 1, 2019). "Adam Levine on Super Bowl Controversy: 'We Expected It'". Variety. Retrieved February 2, 2019.
  20. ^ Dill, Jason (December 21, 2018). "This is how a SpongeBob song would sound at this year's Super Bowl". The Miami Herald. Retrieved December 24, 2018.
  21. ^ Donaghey, River; Schwartz, Drew (November 30, 2018). "Over 50,000 Fans Want the Super Bowl to Play This 'SpongeBob' Song at Halftime". Vice. Retrieved December 21, 2018.
  22. ^ Hughes, William (November 30, 2018). "100,000 fans demand SpongeBob be allowed to play the half-time show at next year's Super Bowl". TheAVClub.com. Retrieved December 21, 2018.
  23. ^ Colaleo, Nico [@NicoColaleo] (February 4, 2019). "Also in the short clip itself, the animation is different cuz this was literally done a week ago with only a few days to create …" (Tweet). Retrieved February 6, 2019 – via Twitter.
  24. ^ Cohn, Gabe (January 13, 2019). "Maroon 5, Travis Scott and Big Boi Will Play Super Bowl Halftime". The New York Times. Scott's involvement, specifically, has prompted criticism from some. In an interview with TMZ, the Rev. Al Sharpton said he thought Scott 'should do what a lot of other major artists have done — say, 'I'm not going to participate.' You can't fight against Jim Crow and then go sit in the back of the bus,' he added. In a pair of tweets, the rapper Meek Mill responded to the news that Scott would be performing with, 'For what????' and 'He don't need that he on fire already!'
  25. ^ "Cardi B 'stands behind' Colin Kaepernick in refusing Super Bowl show". The Guardian. Associated Press. February 2, 2019. ISSN 0261-3077. Retrieved February 11, 2019.
  26. ^ Greene, David; Quiroz, Lilly (January 18, 2019). "Even With Rappers Set To Perform, Super Bowl's Halftime Show Remains Tone-Deaf". Morning Edition. NPR.
  27. ^ Bowenbank, Starr (October 22, 2018). "5 Artists Who Reportedly Turned Down Super Bowl Halftime Show". Billboard.
  28. ^ Parker, Najja. "Petition asks Maroon 5 to drop out of Atlanta Super Bowl halftime show". Atlanta Journal-Constitution. Retrieved February 5, 2019.
  29. ^ "Colin Kaepernick's Attorney Says Maroon 5 Is Crossing the "Picket Line"". Spin. February 1, 2019. Retrieved February 2, 2019.
  30. ^ Blistein, Jon (January 29, 2019). "Maroon 5, the NFL Cancel Pre-Super Bowl Halftime Show Press Conference". Rolling Stone. Retrieved January 31, 2019.
  31. ^ Sippell, Margeaux (January 30, 2019). "Maroon 5 Won't Hold a Pre-Super Bowl Press Conference". Variety. Retrieved February 2, 2019.
  32. ^ Pedersen, Erik (January 30, 2019). "Adam Levine's Maroon 5 Cancels News Conference On Super Bowl Halftime Show". Deadline Hollywood. Retrieved February 2, 2019.
  33. ^ "Viewers of the Super Bowl halftime show in the U.S. 2022". Statista. Retrieved February 18, 2022.
  34. ^ Dominic Patten (February 3, 2018). "Maroon 5's Terrible Super Bowl Halftime Show Lacks Lift-Off Or Soul". Deadline Hollywood.
  35. ^ "Twitter reacts to Maroon 5's lackluster Super Bowl halftime performance". EW.com. Retrieved February 6, 2019.
  36. ^ "Maroon 5 halftime show: Well, that was boring". EW.com. Retrieved February 6, 2019.
  37. ^ Kot, Greg. "Super Bowl music review: An empty-calorie display of corporate-pop competence from Maroon 5". The Baltimore Sun. Retrieved February 6, 2019.
  38. ^ Michallon, Clémence (February 4, 2019). "Super Bowl halftime show review: Maroon 5 supported by Travis Scott in lacklustre performance". The Independent. Archived from the original on May 25, 2022. Retrieved February 4, 2019.
  39. ^ Nevins, Jake (February 3, 2019). "Maroon 5's Super Bowl performance: Adam Levine's torso can't save tedious affair". The Guardian.
  40. ^ Coffey, Kevin. "Review: If you didn't like Maroon 5's Super Howl halftime show, you're wrong". Omaha.com. Retrieved February 4, 2019.
  41. ^ McInerney, Katie (February 3, 2019). "What they're saying about SpongeBob, Maroon 5 and the Super Bowl halftime show". Philly.com. Retrieved February 7, 2019.
  42. ^ "Spongebob steals spotlight in Super Bowl half-time show". BBC Sport. February 4, 2019.
  43. ^ Fashingbauer Cooper, Gael (February 4, 2019). "Super Bowl 2019 halftime show: SpongeBob SquarePants makes a brief appearance". CNET. Some fans are happy that the show – and thus its late creator – got acknowledged. Others say it wasn't enough.
  44. ^ Garrand, Danielle (February 4, 2019). "SpongeBob SquarePants fans have mixed reactions to tribute during Super Bowl halftime show". CBS News.
  45. ^ Shannon, Joel; Hafner, Josh (February 3, 2019). "Twitter wanted more SpongeBob, less of Adam Levine's nipples at Super Bowl halftime show". USA Today.
  46. ^ "Super Bowl's Spongebob Tribute Disappoints the Internet". Paper. February 4, 2019. Retrieved May 30, 2019.
  47. ^ Pickens, Pat (February 4, 2019). "Stars give fans the 'Spongebob' halftime show they asked for". NHL.com. Dallas has long played "Sweet Victory" after home victories, which made its appearance during its game against the Minnesota Wild on Friday [Feb. 1] so perfect.
  48. ^ Hayden, Joey (February 4, 2019). "Watch: Dallas Stars give fans the SpongeBob 'Sweet Victory' Super Bowl halftime show everyone wanted". SportsDaily. Retrieved February 14, 2022.
  49. ^ Fox, George J. (February 4, 2019). "Sweet Victory: The Dallas Stars Played The Full SpongeBob Song Like We All Deserved". 97.1 The Ticket. Retrieved February 14, 2022. The Dallas Stars came to the rescue. At the February 1 home game against the Minnesota Wild the entire segment including the over-the-top song was played on the big screen over the ice.
  50. ^ "Pour a Drink and Read These FCC Complaints About Adam Levine's 'Disgusting' Super Bowl Nudity". Vulture. March 20, 2019. Retrieved March 20, 2019.
  51. ^ Kaplan, Ilana (February 23, 2019). "Adam Levine's Nipples at Super Bowl Prompt Complaints to FCC". Rolling Stone. Retrieved March 20, 2019.
  52. ^ "Adam Levine's Nipples During Super Bowl Spark Complaints to FCC About Gender Equality". The Hollywood Reporter. February 23, 2019. Retrieved March 20, 2019.
  53. ^ Ryan, Patrick (February 7, 2021). "The Weeknd delivers a charismatic Super Bowl halftime show, but he was no JLo, Shakira, Beyoncé or Prince". USA TODAY. Retrieved February 8, 2021.
  54. ^ "Super Bowl: Streaming may help Snoop, Eminem, Mary J. Blige cash in without a check". finance.yahoo.com. February 11, 2022. Retrieved February 15, 2022.
  55. ^ Lejeune, Tristan (March 1, 2022). "Super Bowl halftime show draws 33 FCC complaints — compared to 1,300 in 2020". TheHill. Retrieved March 2, 2022.
  56. ^ Carroll, Charlotte; Shapiro, Michael (February 3, 2019). "Maroon 5's Super Bowl LIII Halftime Show Setlist". Sports Illustrated.
  57. ^ Blackburn, Pete (February 4, 2019). "Super Bowl 2019: Watch Maroon 5's halftime show set list, featuring special guests Travis Scott, Big Boi and SpongeBob". CBS Sports.
  58. ^ Carroll, Charlotte (February 3, 2019). "Maroon 5's Super Bowl LIII Halftime Show Setlist". Yahoo! News. Archived from the original on January 3, 2020. Retrieved February 6, 2019.
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