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Studio Realive
Native name
스튜디오 리얼라이브
IndustryProduction
FoundedJuly 12, 2022; 2 years ago (2022-07-12)
Headquarters
South Korea
Key people
Lee Seung-woo (CEO)
ServicesMetaverse
ParentSM Entertainment
Subsidiaries
  • Studio A
  • Studio Clon (51%)
Footnotes / references
[1]

Studio Realive (Korean: 스튜디오 리얼라이브) is a South Korean metaverse content production company established by SM Entertainment. It specializes in post-production, VFX production, virtual human, VR production, music video studio, and virtual studio. The company was formed to differentiate metaverse content based on the culture technology SM has accumulated. It has established a joint venture with AmazeVR to form Studio A and has recently acquired Studio Clon.

History

[edit]
Studio Kwangya logo

On July 12, 2022, SM Entertainment announced that it had established Studio Kwangya, a company specializing in metaverse content production technology.[2] The company's business areas are post-production, VFX production, virtual human, VR production, music video studio, and virtual studio.[3] These business areas are established through joint ventures with top domestic and foreign-related businesses, mergers and acquisitions, and recruiting "talented" people.[4] Lee Sung-soo and Tak Young-jun stated that the company's establishment specialized in "differentiated" metaverse content based on the culture technology (CT) SM has "accumulated" to date.[5] An official from the company noted that "international entertainment companies based on diverse genres had expressed interest" in SM Culture Universe (SMCU) and are "promoting a metaverse content production partnership based on the content production technology and capabilities" of the company.[6]

It was then reported that AmazeVR had established a joint venture with Studio Kwangya.[7] The two companies had founded Studio A, a global VR concert production company.[8] As SM is carrying out a business that incorporates virtual reality into artist activities, the establishment of the joint venture is planned to showcase different collaborations with artists throughout K-pop in the VR metaverse environment.[9] On April 26, 2023, SM announced that it had secured a 51% stake in Studio Clon through Studio Kwangya on April 19 and made it the company's new subsidiary.[10] Studio Clon was acquired to "reinforce [the company's] metaverse and content capabilities," implement SM 3.0 business strategies, and "enhance its virtual IP rights" by combining Studio Clon's technology with the virtual human and visual special effects technologies possessed by the company.[11]

In September 2023, Studio Kwangya changed its company name to Studio Realive.[12]

Subsidiaries

[edit]
  • Studio A (2022)
  • Studio Clon (2023)

References

[edit]
  1. ^ SM, '스튜디오 클론' 자회사 신규 편입...콘텐츠·버추얼 IP 역량 강화 [SM, Newly Incorporates 'Studio Clon' Subsidiary...Strengthen Content and Virtual IP Capabilities]. Single List (in Korean). Archived from the original on April 30, 2023. Retrieved April 30, 2023.
  2. ^ Kang, Da-yoon (July 12, 2022). SM, 메타버스 콘텐츠 제작기술 전문회사 '스튜디오 광야' 설립 [공식] [SM, Establishes 'Studio Kwangya', A Company Specializing in Metaverse Content Production Technology [Official]]. MyDaily (in Korean). Archived from the original on January 22, 2023. Retrieved January 22, 2023.
  3. ^ Jung, Ji-won (July 12, 2022). SM엔터, 메타버스 전문회사 '스튜디오 광야' 설립(공식) [SM Entertainment, Establishes 'Studio Kwangya', A Company Specializing in Metaverse (Official)]. JoyNews24 (in Korean). Archived from the original on January 22, 2023. Retrieved January 22, 2023.
  4. ^ Lee, Deok-haeng (July 12, 2022). SM엔터테인먼트, 메타버스 콘텐츠 제작기술 전문회사 '스튜디오 광야' 설립 [SM Entertainment, Establishes 'Studio Kwangya', A Company Specializing in Metaverse Content Production Technology]. StarNews (in Korean). Archived from the original on January 22, 2023. Retrieved January 22, 2023.
  5. ^ Yoon, Ki-baek (July 12, 2022). SM, 메타버스 전문회사 '스튜디오 광야' 설립 [SM, Establishes 'Studio Kwangya', A Company Specializing in Metaverse]. Edaily [ko] (in Korean). Archived from the original on January 22, 2023. Retrieved January 22, 2023.
  6. ^ Ahn, Jin-yong (July 12, 2022). SM, 메타버스 콘텐츠 전문회사 '스튜디오 광야' 설립 [SM, Establishes 'Studio Kwangya', Company Specializing in Metaverse Content]. Munhwa Ilbo (in Korean). Archived from the original on January 22, 2023. Retrieved January 22, 2023.
  7. ^ Kim, Dong-hyun (July 11, 2022). 가상 현실서 케이팝 스타 만난다…어메이즈VR, SM 자회사와 조인트 벤처 설립 [Meet K-Pop Stars in Virtual Reality…AmazeVR Sets Up Joint Venture with SM Subsidiary]. The Seoul Economic Daily [ko] (in Korean). Archived from the original on January 23, 2023. Retrieved January 23, 2023.
  8. ^ Lee, Deok-ju (July 11, 2022). 어메이즈VR, SM엔터와 글로벌 VR 콘서트 '조인트 벤처' 설립 [AmazeVR, Establishes Global VR Concert 'Joint Venture' with SM Entertainment]. MiraKle Ahead (in Korean). Archived from the original on January 23, 2023. Retrieved January 23, 2023.
  9. ^ Kim, Moon-sun (July 11, 2022). 어메이즈VR, SM엔터테인먼트와 글로벌 VR 콘서트 제작사 조인트 벤처 설립 [AmazeVR, Establishes Joint Venture with SM Entertainment, A Global VR Concert Producer]. Platum (in Korean). Archived from the original on July 11, 2022. Retrieved January 23, 2023.
  10. ^ Lee, Sun-myung (April 26, 2023). SM엔터, 스튜디오클론 인수…메타버스·'3.0'사업 박차 [SM Entertainment, Acquires Studio Clon…Metaverse and '3.0' Business Spurs]. Sports Kyunghyang (in Korean). Archived from the original on April 30, 2023. Retrieved April 30, 2023.
  11. ^ "SM acquires post-production company to accelerate metaverse business". Yonhap News Agency. April 26, 2023. Archived from the original on April 26, 2023. Retrieved April 30, 2023.
  12. ^ Kim, Young-jin (September 21, 2023). SM, 자회사 리얼라이브와 에스파 VR 콘서트 개최 [SM and its subsidiary Studio Realive are hosting Aespa's VR Concert]. Asiatoday (in Korean). Archived from the original on September 21, 2023. Retrieved September 21, 2023.
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