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StockTouch
Company typePrivate company
IndustryStock Market Analysis
Founded2011 (2011)
DefunctApril 7, 2016 (2016-04-07)
FateClosed down
Headquarters
New York City
,
United States
Key people
Jennifer Johnson
ProductsStockTouch app
Websitewww.stocktouch.com [dead link]

StockTouch was visual stock market analysis and tracking app for iPad and iPhone that was discontinued in 2016. The app has been developed by Visible Market, Inc.[1][2]

StockTouch was noted for its intuitive, game-like interface, and until it closed down, was consistently rated in the top finance apps for iPad, and had been recognized as one of the top 5 stock market apps.[3][4][5][6]

The application was closed down by Johnson on the 7 April, 2016.[7]

History

[edit]

StockTouch was created to give users a visual picture of the overall state of the stock market.[8] It merged real time financial information with data visualization technology.[1][9] Visible Market is a New York-based company.[10][11][12]

The concept for the app was based on a desire to clarify vast amounts of financial data.[9][13] The developers noticed a trend among business professionals to move away from desktop tools and towards mobile ones.[11] In response, they initiated the creation of a different, non-linear app which would visually track stock market trends.[3][14] StockTouch was intended as a platform that provided “democratized” financial information for making the stock market more accessible to the general public.[13][15] To that end, Visible Market was a forerunner among tech companies to use game engine technology and animation in the design of its mobile app, with the goal of helping users to visualize and navigate financial data.[16][17]

StockTouch debuted on June 29, 2011 at a cost of $4.99.[1][13] It spent several weeks as the most downloaded paid financial app.[13][18] In order to reach an even wider audience, Johnson announced that with the launch of StockTouch 1.9, the app would be available for free beginning in April 2013.[1][19]

On September 1, 2016, the app relaunched,[20] only to shut down again on Q1 of 2017.[citation needed]

Product

[edit]

The StockTouch app provided a dynamic, “at-a-glance” portrait of the stock market.[13][21] The user was initially presented with a screen of organized tiles representing a “tactile heat map” of stock activity.[10][14][22]

The app tracked thousands of stocks, organized into nine industry sectors: Consumer, Services, Healthcare, Energy, Technology, Financial, Industrial, Materials, and Utilities.[10][23] Users touched the individual tiles, each with a color corresponding to the stock's degree of positive or negative performance.[10][14][21] Selecting a tile displayed information about the stock including user-specified time graphs and relevant news items.[10][14] Stock information was refreshed every five minutes which was provided in partnership with Xignite.[24][25] StockTouch was hosted on AWS and was used by Wall Street traders, executives, investors and academics.[24][26]

Recognition

[edit]
  • Reached #1 in Finance Apps, iPad, April 3, 2013[18]
  • Apple Rewind, “#1 finance app,” 2011[10][15]
  • Apps Magazine, “Best Work App,” 2011[27]
  • One of “Best 10 Business Apps for iPad”[28]
  • Visible Market, Inc. selected as FinTech Innovation Lab incubator company, 2012[29]

References

[edit]
  1. ^ a b c d "StockTouch - Visible Market Inc. ? Now in the Top 300 Finance Apps for iPad!". ipad.apptohave.com. March 6, 2013. Retrieved July 13, 2013.
  2. ^ "Stock Touch". Smmug. December 1, 2012. Retrieved July 13, 2013.
  3. ^ a b "StockTouch Review". Apps With Passion. October 3, 2012. Retrieved July 13, 2013.
  4. ^ "My Top 24 iPad Apps". Mprove. Retrieved July 13, 2013.
  5. ^ "StockTouch". Know Your Apps. Retrieved July 13, 2013.
  6. ^ "10 Best of Stock Apps to Make Money on Your iOS Devices". PandaApp. June 2, 2013. Retrieved July 13, 2013.
  7. ^ "App Shutdown Notice". StockTouch. Archived from the original on October 24, 2016.
  8. ^ "StockTouch Mobile App's from Visible Market Inc". OSHIMS Blog. March 11, 2012. Retrieved July 13, 2013.
  9. ^ a b "Stocktouch Issued A Buy Rating From SmartStops.net". Market Daily News. March 13, 2012. Retrieved July 13, 2013.
  10. ^ a b c d e f Arlene Weintraub (August 9, 2012). "Visible Market Catches Wall Street's Eye With Stock-Tracking App". Xconomy. Retrieved July 13, 2013.
  11. ^ a b "Tech Innovators Focus On Big Data". Wall Street & Technology. Retrieved July 13, 2013.
  12. ^ "Company Overview of Visible Market Inc". Bloomberg Businessweek. Retrieved July 13, 2013.
  13. ^ a b c d e Erica Ogg (March 6, 2012). "Even in the red, StockTouch makes stock market look good". Gigaom. Retrieved July 13, 2013.
  14. ^ a b c d Matt Reich (October 7, 2011). "StockTouch: Incredibly Visual Stock Market Monitoring". AppzStorm. Retrieved July 13, 2013.
  15. ^ a b "Jennifer Johnson". M.O. Archived from the original on July 3, 2013. Retrieved July 13, 2013.
  16. ^ Chris Abraham (February 22, 2012). "StockTouch built its iOS stock tracker app on a video game engine". Chris Abraham. Archived from the original on June 23, 2013. Retrieved July 13, 2013.
  17. ^ "Position Sizing: Key to Maximizing Returns". SmartStops.net Blog. Retrieved July 13, 2013.
  18. ^ a b "StockTouch". Top App Charts. Retrieved July 13, 2013.
  19. ^ "StockTouch Adds New PE and Dividend Maps & Goes Free". StockTouch. Retrieved July 13, 2013.
  20. ^ Johnson, Jennifer: "App Relaunch Notice," stocktouch BLOG. August 31, 2016. (Accessed 2016-09-02.)
  21. ^ a b Lex Friedman (April 11, 2013). "Review: StockTouch is a colorful, creative alternative to Apple's Stocks app". Macworld. Retrieved July 13, 2013.
  22. ^ "StockTouch / Visible Market Inc". LinkedIn. Retrieved July 13, 2013.
  23. ^ "StockTouch Is The Way To Watch The Stock Market On Your iPhone And iPad". October 2, 2011. Retrieved July 13, 2013.
  24. ^ a b Melanie Rodier. "Capital Markets Outlook 2013: Mobile in a Millennial World". Wall Street & Technology. Retrieved July 13, 2013.
  25. ^ "Xignite-Powered StockTouch, Top iPad App for Finance, Wows Wall St and Novices Alike". Xignite - Global Financial Market Data On-Demand. April 2, 2011. Archived from the original on October 5, 2013. Retrieved July 13, 2013.
  26. ^ "Tradier, Inc. Rings the Closing Bell to Celebrate Relationship With NASDAQ OMX FinQloud and Amazon Web Services". NASDAQ. June 18, 2013. Retrieved July 13, 2013.
  27. ^ "StockTouch". Download.com. Retrieved July 13, 2013.
  28. ^ "10 Best Business apps for the Apple iPad!!". ask.com. Archived from the original on August 27, 2013. Retrieved July 13, 2013.
  29. ^ "Banks and Venture Capital Firms Focus on the Digital Frontier at New York's 2012 FinTech Innovation Lab Demo Day". Accenture. July 18, 2012. Retrieved July 13, 2013.
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