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Stein IAS
Industryadvertising and marketing agency

Stein IAS is a global advertising and marketing agency[1] with strategic locations across Americas, EMEA and APAC.[2]

History

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Stein Rogan + Partners had its earliest roots in two predecessor companies, Words at Work, which had as its principals Bill Killpatrick and Tom Stein and Rogan Studios, which had as its principal Mark Rogan. Words at Work was a full-service integrated marketing services agency. As its name suggests, it was started by two copywriters and worked with clients in the publishing and technology industries. Rogan Studios had a strong creative focus on media and travel/hospitality.

In 1984 the two companies merged to form Stein Killpatrick + Rogan with such clients as McGraw Hill, The Sporting News, etc. With the departure of Bill Killpatrick, the agency's name was changed to Stein Rogan + Partners in 1987.

In 1999, the agency was acquired by True North Communications, which in 2001, was itself acquired by the Interpublic Group of Agencies.

Cofounder and partner, Mark Rogan, left Stein Rogan in May 2001. He opened his own agency in 2006, Teaglebee Digital. Teaglebee focuses on attraction-based, inbound marketing for its telecommunication, health care and B2B clients.

In 2006, the agency worked with famed director, Joseph Kahn to produce the spot for Cosmeo – the first online video homework help tool powered by the Discovery Channel.[3]

In 2008, CEO Tom Stein was inducted into the Creative Excellence in Business Advertising (CEBA) Hall of Fame in New York. The CEBA Hall of Fame was established in 1995 to honor the brilliance of business-to-business advertising.[4]

In 2011, US marketing agency Stein Rogan + Partners rebranded as Stein + Partners Brand Activation. In 2013, Stein + Partners Brand Activation merged with IAS B2B Marketing to form Stein IAS.[5] Launched in 1973, IAS b2b Marketing was widely considered to have defined the communications category ‘B2B marketing’, marking the UK’s first specialist B2B marketing agency.[6]

Thought leadership

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2021

Stein IAS launched ‘In Search for the Emotionally-Qualified Lead (EQL)’, a report which reveals why emotionally-lead marketing is just as important in B2B buying decisions. Stein IAS’ report looks at different levels of emotional value and how, when combined with rational, functional and economic value, B2B marketing ideas can become much more valuable in the eyes of the customer.[7]

2016

In a coproduction with The Drum, Stein IAS launched a twelve-part Cliché Killers video series, telling the story of the 12 most abused clichés in the history of marketing.[8]

Stein IAS published a new book charting the pre-modern, modern and era of ‘Post Modern Marketing’. Titled ‘Paradox: Feeling Machines and the Rise of Post-Modern Marketing’, the book depicts marketing’s transformation from the pre-digital marketing world of Mad Men to the digital- and technology-powered age of modern marketing and now the dawn of marketing’s new post-modern era.[9]

2014

Stein IAS, together with Oracle Marketing Cloud, launched the ‘Digital Marketing Maturity Index’ (DMMI), a worldwide study designed to assess the digital marketing maturity of the business marketing community and enable B2B enterprise marketers to evaluate the sophistication of their digital demand generation activity against an international benchmark.[10]

2007

Stein IAS launched a book, ‘101 Clichés - B2Bs Most Notorious Creative Faux Pas’, beginning a long-standing fight against clichéd creative in modern B2B marketing.[11]

Awards

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  • 2021: Receives a WARC Awards for Effectiveness – Business to Business[12]
  • 2021: Named Agency of the Year at B2B Marketing’s Elevation Awards USA[13]
  • 2020: Named B2B Communications Agency of the Year at the 2021 B2B Marketing Awards
  • 2020: Receives Network Marketing Services Company of the Year at the 2020 Drum Agency Business Awards[14]
  • 2020: Named ‘Agency of the Year’ (Under $25 Million and over) – Silver at the 2020 ANA B2 Awards[15]
  • 2019: Named ‘Agency of the Year’ (Under $25 Million and over) – at the 2019 ANA B2 Awards[16]
  • 2019: Receives Princess Royal Training Award[17]
  • 2018: Named ‘Agency of the Year’ (Under $25 Million and over) – at the 2018 ANA B2 Awards[18]
  • 2017: Named ‘Agency of the Year’ (Under $25 Million and over) – at the 2017 ANA B2 Awards[19]
  • 2016: Named ‘Agency of the Year’ (Under $25 Million and over) – at the 2016 ANA B2 Awards
  • 2015: Named ‘Agency of the Year’ (Under $25 Million and over) – at the 2015 ANA B2 Awards
  • 2013: Named ‘Agency of the Year’ (Under $25 Million and over) – at the 2013 ANA B2 Awards
  • 2012: Named ‘Agency of the Year’ (Under $25 Million and over) – at the 2012 ANA B2 Awards
  • 2011: Named ‘Agency of the Year’ (Under $25 Million and over) – at the 2011 ANA B2 Awards
  • 2011: Named BtoB Magazine's #1 Agency of the Year[20]
  • 2010: Named Agency of the Year by the Business Marketing Association and designation as a Top Agency of the Year by BtoB Magazine[21]
  • 2008: Named one of Top 3 BtoB Magazine's Small Agency of the Year
  • 2007: Named one of Top 3 BtoB Magazine's Small Agency of the Year[22]
  • 2006: SR+P featured in BtoB Magazine's "Integrated Marketing Success Stories" [23]
  • 2005: SR+P honored as Top Small Agency of the Year by BtoB Magazine[24]

References

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  1. ^ "CARS.COM: $26 MILLION AD CAMPAIGN". Editor & Publisher. 4 September 1998.
  2. ^ "Stein IAS".
  3. ^ "Brand New Day". YouTube. 15 August 2007. Archived from the original on 12 December 2021.
  4. ^ "2008 CEBA Hall of Fame Recipients". American Business Media. 16 September 2008.
  5. ^ "Stein IAS officially merges following two year joint venture".
  6. ^ "IAS celebrates 40 years in international style by Stein IAS". 11 April 2013.
  7. ^ "Stein IAS' New Report Heralds the Importance of Emotion in B2B Marketing". 11 November 2020.
  8. ^ "Cliché Killers: Jigsaw has no place in the digital world".
  9. ^ "Enter the age of postmodern marketing and stay relevant, Stein IAS chief says".
  10. ^ "Stein IAS". dmmi.steinias.com. Archived from the original on 1 June 2023. Retrieved 16 July 2023.
  11. ^ "FlippingBook Online".
  12. ^ "WARC Effectiveness Awards - Business-to-Business".
  13. ^ "Elevation Awards winners". 2021. Archived from the original on 6 August 2021. Retrieved 15 July 2023.{{cite web}}: CS1 maint: unfit URL (link)
  14. ^ "Agency Business Awards". archive.agencybusinessawards.com. 11 February 2020. Archived from the original on 8 April 2023. Retrieved 19 July 2023.
  15. ^ "B2B Agency of the Year: MidSize". www.b2awards.com. 2020. Archived from the original on 22 July 2020. Retrieved 19 July 2023.
  16. ^ "Agency of the Year (Under $25 Million)". www.b2awards.com. 2019. Archived from the original on 9 July 2019. Retrieved 19 July 2023.
  17. ^ "The Awards". www.princessroyaltrainingawards.com. 2019. Archived from the original on 31 January 2023. Retrieved 19 July 2023.
  18. ^ "Small: Under $25 Million". www.b2awards.com. 2018. Archived from the original on 6 August 2021. Retrieved 19 July 2023.
  19. ^ "Small: Under $25 Million". www.b2awards.com. 2017. Archived from the original on 6 August 2021. Retrieved 17 July 2023.
  20. ^ "Stein Rogan + Partners Named #1 AD Agency By BtoB Magazine". Stein + Partners Brand Activation. 14 March 2011.
  21. ^ "Business Marketing Association Names Stein Rogan + Partners 2010 Agency Of The Year". The Street. 3 June 2010.
  22. ^ "Discovery Campaign Teaches Parents About Homework Help Site". DM News. 10 April 2006.
  23. ^ "Integrated Marketing Success Stories: Mimeo.com". DM News. 7 November 2005.
  24. ^ "Stein Rogan + Partners; Small Agencies: Winner". B to B -. 14 March 2005. Archived from the original on 4 September 2012.
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