"Southside" was the lead single by AmericanR&B singer Lloyd, featuring Ashanti, from his debut studio album of the same name (2004), released May 8, 2004 by The Inc. and Def Jam Records. The song was written by T. Hale, W. Morris, Tab and by producer Jimi Kendrix. It peaked at No. 13 on the U.S. BillboardHot R&B Songs chart, and peaked at No. 24 on the mainstream BillboardHot 100. A remix also featured rapper Scarface, along with singer-songwriter Ashanti. The remix was later released in December 2004 as the third and final single from the album.
Released in June 2004, the original music video was filmed in a narrative fashion, and is based on the film A Bronx Tale (1993). In addition to fellow labelmate Ja Rule making a cameo appearance, the video for "Southside" stars label producer Irv Gotti portraying a flashy, wealthy "father-figure" to Lloyd's character, and Ashanti as his crush, with whom he only communicates via cellphone.
The music video's remixed version features footage from the original intercut with a street scene, in which a shirtless Lloyd, a slightly "gangsta"-girl Ashanti, and a gruff-looking Scarface are seen outside of a barber shop.
"Southside" topped BET's 106 & Park daily music video countdown show for several days; Lloyd and Ashanti made an appearance and performed the song live together, on the video's third consecutive day at #1.[1]
