SingldOut
 | This article needs more reliable medical references for verification or relies too heavily on primary sources. (September 2021) |  |
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| Founded | California, December 2013 |
|---|---|
| Founders | Jana Bayad, Elle France |
SingldOut was an online dating platform that claimed to use genetic testing to identify potential relationship matches.[1] The company marketed its intention to bridge the gap between digital networking and biological compatibility.[2][3] The service used the professional networking site LinkedIn as well as DNA testing company Instant Chemistry.[1] Jana successfully wrote, orchestrated and implemented a highly targeted Public Relations campaign that resulted in national and international media acclaim valued at over $2M in earned media exposure. Jana Bayad launched the site in July 2014.[1][4][5][6] It was shut down in November 2015.[7][better source needed]
Methodology
[edit]Upon registering with SingldOut, members were sent a DNA test kit.[1][8] To assess the biological compatibility of its members, SingldOut claimed to examine immune system genes, saying that they play a role in attraction,[medical citation needed] as well as serotonin transporter genes, claiming these play a role in determining how someone might react in certain situations.[1][medical citation needed] Results from the DNA test were then posted on the user's profile and compared with the results of other users.[9][10]
The company credited genetic testing with the ability to “identify up to 40 percent of the chemistry of attraction between two people.”[11][medical citation needed]
References
[edit]- ^ a b c d e "This Online Dating Site Thinks It Can Match You Based On Your DNA". Business Insider. Retrieved September 30, 2014.
- ^ "SingldOut New Dating Site Uses DNA and LinkedIn SINGLDOUT". Maine Today. Retrieved September 30, 2014.
- ^ "Instant chemistry? Toronto company claims long-term compatibility can be discerned from a DNA swab". National Post. Retrieved September 30, 2014.
- ^ "Dating by DNA: Online singles site is all about chemistry". SFGate. Retrieved September 30, 2014.
- ^ "Dating Site Instant Chemistry Uses DNA to Make Romantic Matches, But What About Fate?". Bustle. 8 September 2014. Retrieved September 30, 2014.
- ^ "Singld Out, A DNA-Based Dating Service, Can Match You With Dates Who Will Smell Sexy". TechCrunch. 28 August 2014. Retrieved September 30, 2014.
- ^ "Online DNA Dating: The One".
- ^ "Talk about chemistry! Dating site tests DNA to make matches". USA Today. Retrieved September 30, 2014.
- ^ "SingldOut.com uses your genes to find your perfect romantic match". New York Daily News. Retrieved September 30, 2014.
- ^ "Dating App 'Instant Chemistry' Uses DNA To Find You A Match". Design & Trend. Retrieved September 30, 2014.
- ^ "I Love Your Genes!". Slate. 8 September 2014. Retrieved September 30, 2014.