Signpost (company)
 | A major contributor to this article appears to have a close connection with its subject. (August 2014) |
| Type of business | Private |
|---|---|
Type of site | Essential marketing |
| Available in | English |
| Headquarters | 127 West 26th St., New York, New York |
| Area served | Local businesses |
| Founder(s) | Stuart Wall, John Buchanan, Shaneal Manek |
| CEO | Lucas Wilson |
| Industry | Software |
| Products | Local marketing automation |
| Services | Keegan Janowiak |
| Employees | 300 (January 2016) |
| URL | signpost |
| Registration | Required |
| Current status | Active |
| Written in | Node.js |
Signpost is a technology company that develops CRM and marketing automation software for local businesses to build relationships with new and existing customers.[1]
In both 2014 and 2015 Signpost was named by Forbes as one of America's Most Promising Companies [2] The company is headquartered in New York City[3] and has offices in Austin[4] and Denver.[5]
In the fall of 2014 and 2015, Signpost was ranked as a "Top Workplace" by The Austin American Statesman [6] and Crain's New York [7]
Product
[edit]Signpost manages online interactions between businesses and their customers.[8] Their software automates three steps in building customer relationships: online presence management, capturing customer information, and remarketing.[9]
Signpost's online presence management aims to help local businesses to update, verify, and enhance their business information on social and mobile listings such as Google+, Facebook, and Yelp. Their software builds customer profiles by capturing every email, phone call, and credit card transaction.[10] By using the customer data for each contact, the software automatically follows up with each customer in a personalized way encouraging new customers, repeat business, getting five star reviews, and referrals.[11]
History
[edit]The company was founded in 2010 by Stuart Wall and John Buchanan out of Harvard Business School. It has raised $30M in venture funding from Georgian Partners, Google Ventures,[12] Spark Capital,[13] OpenView Venture Partners,[14] Scout Ventures [14] and a group of angel investors including Jason Calacanis, Thomas Lehrman, and Jack Herrick.
References
[edit]- ^ Messina, Judith"Watch for Signpost up ahead". Crainsnewyork.com. Retrieved 2013-10-09.
- ^ "Signpost". Forbes.com. Retrieved 2015-01-21.
- ^ Roen, Scott"4 NYC Startups Reshaping Small Business".mashable.com. Retrieved 2012-06-24.
- ^ Calnan, Christopher"New York software company to expand Austin operations".bizjournals.com. Retrieved 2014-03-20.
- ^ Davidson, Michael"Marketing Automation Startup Signpost Plans Major Denver Expansio n". Retrieved 2014-02-19.
- ^ Statesman.com Retrieved 2014-11-17.
- ^ Crainsnewyork.com Retrieved 2014-12-05.
- ^ Grant, Rebecca"Signpost helps smaller businesses get more out of online marketing". venturebeat.com. Retrieved 2013-11-19.
- ^ Clancy, Heather"New Signpost service helps drive more sales from existing customers". zdnet.com. Retrieved 2014-02-04.
- ^ Richards, Katie"This Startup Thinks It's Found A Better Way For Businesses To Keep Their Customers". businessinsider.com. Retrieved 2014-09-10.
- ^ Murphy, Tom"A Signpost on the Road to Marketing Automation". cmswire.com. Retrieved 2014-10-29.
- ^ Koetsier, John"For $150/month, this Google-backed startup lets small biz automate marketing like the big boys".Venturebeat.com. Retrieved 2013-10-01.
- ^ Kim, Ryan"Signpost, the AdSense for local business, raises $3.75M".Gigaom.com. Retrieved 2012-05-01.
- ^ a b Ha, Anthony"Signpost Raises $10M To Bring Online Marketing Tools To Small Businesses".techcrunch.com. Retrieved 2013-11-19.