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ShopFully

From Wikipedia, the free encyclopedia
ShopFully
IndustryAdvertising, Internet
FounderAlessandro Palmieri and Stefano Portu
HeadquartersMilan, Italy

ShopFully is a tech company that connects millions of shoppers with local stores around them. The company specializes in the digital strategies that encourage consumers to visit physical stores, thereby increasing foot traffic.[1][2][3]

ShopFully manages four websites and apps aimed for shopping in local store — DoveConviene, Tiendeo, PromoQui and  VolantinoFacile. With over 45 million users globally, these platforms provide up-to-date information on the latest offers and services from retailers and brands.[4][5]

History

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DoveConviene, a consumer marketplace, was founded by Alessandro Palmieri and Stefano Portu in 2012, in Italy.[6][7] In 2013, DoveConviene raised 3.5 million euro in A funding by Xyence,[8][9] followed by a 5.2 million euro investment in 2014 by investment round B with the venture capital companies 360 Capital Partners and Merifin Capital.[10][11] In 2015, the company received €10 million in funding from Highland Capital Partners Europe.[12] In 2017, the company launched in Australia as ShopFully and in July, it acquired Commonsense, a digital technology provider for retail, to improve tech platform development.[13]

In 2019, the company launched ShopFully Engage, the mobile advertising platform to generate visits to physical stores through standard media formats, and HI! (standing for Hyperlocal Intelligence) the hyperlocal marketing platform based on artificial intelligence, that allows retailers and brands to engage with consumers throughout the purchasing process, from online research to in-store shopping. DoveConviene was also renamed as ShopFully that year to reflect the wider scope both in terms of geographies and product offering.[14][15][16]

In 2020, ShopFully acquired VolantinoFacile and PromoQui, two info-commerce marketplaces.[17][18][19][20]

In 2022, ShopFully completed its third acquisition with the Spanish company Tiendeo.[21][22] The operation created a combined group with teams in 12 countries, a network of 45 million active users, and over 400 partners among major retailers and brands globally.[23] Between 2022 and 2023, Tiendeo started operating as ShopFully in France, Iberia, South Africa and LATAM.[24][25] [26][27]

In 2023, ShopFully partnered with MEDIA Central Group to become Europe's leading drive-to-store marketing platform for major retailers and brands.[28][29]

References

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  1. ^ "ShopFully, la crescita dei leader nel drive-to-store". Il Sole 24 ORE (in Italian). 2023-01-30. Retrieved 2023-05-17.
  2. ^ Dell'Olio, Luigi (2023-01-10). "Perfetti punta sulla tecnologia di ShopFully per accelerare sulle vendite". Mark Up (in Italian). Retrieved 2023-05-17.
  3. ^ "More New Money News for Sept. 30". Wall Street Journal. 30 September 2015. Retrieved 2023-05-17.
  4. ^ Forbes.it (2020-10-28). "Il retail si e spostato online? Il ceo di ShopFully ci ha parlato dei prossimi trend". Forbes Italia (in Italian). Retrieved 2023-05-17.
  5. ^ Mapelli, Alberto (2023-02-11). "Il futuro di ShopFully: 揤ogliamo diventare leader nel mondo. Borsa? Non lo escludo". Verita e Affari (in Italian). Retrieved 2023-05-17.
  6. ^ Millionaire, Redazione (2016-11-03). "DoveConviene, la startup italiana piu finanziata d'Europa". Millionaire (in Italian). Retrieved 2023-05-17.
  7. ^ Magri, Valentina (2020-05-19). "Shopfully (DoveConviene) compra PromoQui". BeBeez (in Italian). Retrieved 2023-05-17.
  8. ^ "DoveConviene XYence | Gestione del risparmio ad alto profilo finanziario e scientifico". Retrieved 2023-05-17.
  9. ^ Turi, Nicola Di (2022-10-14). "La tech company italiana che aiuta i consumatori online ad acquistare nei negozi fisici intorno a loro". Forbes Italia (in Italian). Retrieved 2023-05-17.
  10. ^ Noemi (2014-12-05). "360 CAPITAL E MERIFIN INVESTONO 5 MILIONI IN DOVECONVIENE". Financecommunity (in Italian). Retrieved 2023-05-17.
  11. ^ Silver, Susanne (2015-09-30). "ShopFully receives 0M in funding from Highland Europe". Highland Europe. Retrieved 2023-05-17.
  12. ^ Carra, Massimiliano (2022-10-21). "I 'cyberastri' d'Italia: chi sono i giovani piu promettenti nella sicurezza informatica e nell'aerospace". Forbes Italia (in Italian). Retrieved 2023-05-17.
  13. ^ "DoveConviene acquisisce Commonsense e accelera sul drive-to-store". www.engage.it (in Italian). Retrieved 2023-05-17.
  14. ^ "ShopFully Group lancia ShopFully Engage, nuova piattaforma di mobile advertising per generare visite nei negozi fisici attraverso formati media standard. Al via partnership con Italiaonline - ADC Group". www.adcgroup.it (in Italian). 2019-05-21. Retrieved 2023-05-17.
  15. ^ Turi, Nicola Di (2022-10-14). "La tech company italiana che aiuta i consumatori online ad acquistare nei negozi fisici intorno a loro". Forbes Italia (in Italian). Retrieved 2023-05-17.
  16. ^ "ShopFully rafforza il team sales&marketing - Food". www.foodweb.it. 21 February 2023. Retrieved 2023-05-17.
  17. ^ "Nostromo aumenta le visite in negozio con la tecnologia di Shopfully". Distribuzione Moderna (in Italian). Retrieved 2023-05-17.
  18. ^ Forbes.it (2022-07-18). "Tip investe nel cibo cinese di Mulan Group. Giada Zhang: "Obiettivo fatturato a 50 milioni e quotazione in 5 anni"". Forbes Italia (in Italian). Retrieved 2023-05-17.
  19. ^ "ShopFully acquisisce PromoQui e VolantinoFacile". www.engage.it (in Italian). Retrieved 2023-05-17.
  20. ^ "ShopFully acquires PromoQui SpA | Retail Technology Review". www.retailtechnologyreview.com. Retrieved 2023-05-17.
  21. ^ ES, FashionNetwork com. "La espanola Tiendeo se convierte en Shopfully y abre oficinas en Francia". FashionNetwork.com (in Spanish). Retrieved 2023-05-17.
  22. ^ Redaccion (2023-03-07). "Tiendeo Espana se convierte en ShopFully en Espana - Noticias y Actualidad Retail". Just Retail - Diario Especializado en Noticias Retail y servicios para comercios (in Spanish). Retrieved 2023-05-17.
  23. ^ "ShopFully acquisisce Tiendeo per diventare leader nel Drive To Store". www.teleborsa.it (in Italian). Retrieved 2023-05-17.
  24. ^ Bencic, Emily (2022-05-03). "ShopFully acquires Spanish digital specialist Tiendeo". retailbiz. Retrieved 2023-05-17.
  25. ^ "ShopFully acquires Tiendeo". www.efanews.eu. 2022-04-22. Retrieved 2023-05-17.
  26. ^ "Auchan accelere sur la digitalisation de ses prospectus". La Revue du Digital (in French). 2022-10-19. Retrieved 2023-05-17.
  27. ^ FR, FashionNetwork com. "Marketing: l'espagnol Tiendeo devient Shopfully et ouvre des bureaux en France". FashionNetwork.com (in French). Retrieved 2023-05-17.
  28. ^ "MEDIA Central Group und ShopFully bündeln ihre Kräfte und bilden Europas führende Drive-to-Store-Marketing-Plattform für Retailer und Brands". www.bregal.de (in German). 2023-05-25. Retrieved 2023-07-27.
  29. ^ "MEDIA Central Group and ShopFully join forces to become Europe's leading drive-to-store marketing platform for major retailers and brands - Trademagazin". trademagazin.hu. 2023-05-30. Retrieved 2023-07-27.
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