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Shin-etsu Broadcasting

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Shin-etsu Broadcasting Co., Ltd.
Native name
信越放送株式会社
Shin-etsu Hōsō Kabushiki-gaisha
FormerlyShinano Broadcasting (March 8, 1951 - April 29, 1952)
Company typeKabushiki gaisha
IndustryTelevision and Radio broadcasting
FoundedOctober 18, 1951; 73 years ago (1951-10-18)
Headquarters1200 Toigoshomachi,
Nagano City, Nagano Prefecture
,
Japan
Key people
Masayoshi Watanabe
(President and CEO)
SubsidiariesEstate Nagano Corporation
Contents Vision Inc.
SBC Housing Corporation
INC Nagano Cable TV
Nagano Prefecture Culture Center
Websitesbc21.co.jp
Footnotes / references
Data from its Company Profile and Company History
JOSR-DTV
CityNagano
Channels
BrandingSBC
Programming
AffiliationsJapan News Network
Ownership
OwnerShin-etsu Broadcasting Co., Ltd.
History
First air date
October 25, 1958
Former call signs
JOSR-TV (1958–2011)
Former channel number(s)
11 (analog VHF, 1958–2011)
Secondary: NTV/NNN/NNS (October 25, 1958-March 31, 1969 (partial Nippon TV programs) & September 30, 1980 (remaining Nippon TV programs))[1]: 14 
Tertiary: NET/ANN (March 1, 1959 - March 31, 1969 (partial NET programs) & March 31, 1991 (remaining TV Asahi programs))[1]
Quaternary: Fuji TV/FNN (March 1, 1959 - March 31, 1969)[1]
Call sign meaning
"Shin'etsu Radio"
Technical information
Licensing authority
MIC
Links
Websitesbc21.co.jp

Shin-etsu Broadcasting Co., Ltd. (信越放送株式会社, Shin-etsu Hōsō Kabushiki-gaisha), also known as SBC, is a Japanese broadcast network affiliated with the Japan News Network (JNN) for TV and JRN/NRN for radio. Their headquarters are located in Nagano Prefecture.

The broadcaster was the first radio station outside Japan's five metropolitan prefectures.[a][2]

Network

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History

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After the establishment of the "Three Radio Laws" (Radio Law, Broadcasting Law, and Radio Supervisory Committee Establishment Law) in 1950, the Shinano Mainichi Shimbun attempted to establish a private broadcasting service.[1]: 1 At its first meeting in March 1951, several companies, politicians, and financial institutions elected Shuntaro Katsuta (the then vice president of Shinano Mainichi Shimbun) as the president of Shinano Broadcasting.[1]: 1 On October 18 of the same year, they obtained a preparatory broadcast license.[1]: 1 

On March 25, 1952 at 5pm, Shinano Broadcasting started to be on air as the first commercial radio broadcaster in the prefecture.[1]: 2  Upon its launch, the coverage area was limited to Nagano City, which led to it expanding its coverage area to other cities in the prefecture between 1953 and 1957.[1]: 5–6  A week later, the company name was changed to Shin-etsu Broadcasting after it received funding from the local government of Jōetsu City in Niigata Prefecture.[1]: 3 

In June 1953, Shin-etsu Broadcasting received an application for a TV license.[1]: 9  Due to the mountainous terrain of Nagano Prefecture, the broadcaster started to build a main transmitter on Mount Utsukushigahara, the first in Japan to have a broadcast transmitter on a mountaintop.[1]: 9  On March 14, 1958, it received a broadcast license.[1]: 11  And on October 25, 1958 11:30am, SBC started broadcasting on TV.[1]: 12  At that time, it aired programs from TBS and Nippon TV.[1]: 14  On March 1, 1959, it also aired programs from Fuji TV and NET (currently known as TV Asahi), the same day the networks started to go on air (Nippon TV, TV Asahi, and Fuji TV programming gradually moved to TV Shinshu, Nagano Broadcasting, and Nagano Asahi Broadcasting when they opened).[1]: 14  In August 1959, SBC joined the Japan News Network.[1]: 16–17 

On October 1, 1964, SBC started broadcasting in color on the eve of the 1964 Tokyo Olympics.[1]: 44  As part of the 15th anniversary of the broadcaster, they participated in the establishment of Nagano Prefectural Shinano Art Museum on October 1, 1966.[1]: 47–49  In 1979, SBC alongside Minaminihon Broadcasting, Aomori Broadcasting, and Shikoku Broadcasting won the Broadcast Cultural Fund Award.[1]: 119–120 

Digital terrestrial television broadcasts started on October 1, 2006 (Utsukushigahara Main Station, Zenkoji-daira Station, Matsumoto Station, Okaya-Suwa Station, Ina Station and Iida Station), the analog signals were switched off on July 24, 2011.

Stations

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Analog TV

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Until July 24, 2011, when the broadcasts finished.

Digital TV(ID:6)

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RADIO

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Programs

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TV

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  • Shinshu Marugoto Wide Catch! - from 16:54 until 18:55 on Weekdays
  • Maji Tele - from 13:05 until 14:00 on Saturdays
  • SBC Special - from 18:55 until 19:54 on Thursdays
  • Naruhodo! NAGANO - from 19:54 until 19:58 on Mondays
  • Wonderful Shinshu-jin!! - from 22:54 until 23:00 on Sundays

RADIO

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  • Morning Wide Radio J - from 6:30 until 10:20 on Weekdays
  • Wakuwaku Wide! Appare Odori - from 11:25 until 15:00 on Weekdays

Rival Stations

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References

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  1. ^ Hokkaido, Tokyo, Aichi, Osaka, Fukuoka
  1. ^ a b c d e f g h i j k l m n o p q r s 信越放送の50年 [50 Years of Shin-etsu Broadcasting] (in Japanese). Shin-etsu Broadcasting. 2001. OCLC 676428586.
  2. ^ "関連資料・データ | 一般社団法人 日本民間放送連盟" [List of Commercial Radio Stations]. Japan Commercial Broadcasters Association (in Japanese). Retrieved 2021-11-15.
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