Savin Corporation

Savin Corporation

Company type	Subsidiary
Industry	Electronics, Imaging
Founded	1959
Headquarters	Chūō, Tokyo, Japan
Area served	Worldwide
Key people	Masamitsu Sakurai Chairman, Shiro Kondo President & CEO
Products	Photocopiers, printers, and fax machines
Revenue	2,016 billion Yen (Fiscal year ended March 31, 2010)
Number of employees	108,525 (on consolidated basis, as of March 31, 2010)
Parent	Ricoh
Website	Savin

Savin Corporation was an American office equipment manufacturer independently active from 1959 to 1995. The company was founded in the United States in 1959 by Max M. and Robert K. Low, named after Max Low's son-in-law, Robert S. Savin. The firm was run by Low's son, Robert K. Low (finance, management and marketing) and E. Paul Charlap (research and development). It was known primarily for its unusual line of liquid-toner photocopiers, which set it apart from other companies that manufactured dry-toner equipment such as Konica, Xerox, Canon, Sharp, and Kodak.

During the 1960s and through the 1980s, Savin developed and sold a line of black-and-white liquid-toner copiers that implemented the technology that was based on patents held by the company. These copiers easily competed with Powder based technology with their far superior fine line resolution once the era of early Electrostatic transfer was done and the liquid was charged in the machine. The reservoir, called a Tank, had to be cleaned and fluid changed at the regular maintenance. Savin Developed very deep Tanks and spring mounts for these copiers used on Naval Vessels. One version was the Savin 772. Shore based service and parts was provided by Savin dealers local to many US Ports. In the later 1980's Savin invented a much darker ink called Landa to compete with the improving Powder Copiers. Savin's copiers were manufactured by Ricoh Company and distributed by Savin in the US and Canada through 50 branch offices and 500 dealers, and under licenses from Savin to Nashua for Europe and South America, and through Ricoh for the Far East.

Although it was competing against major corporations such as Konica, Xerox, IBM and Kodak, Savin was able to develop its niche of economy-grade copiers through its persistent marketing efforts, which targeted educational institutions. Savin had sales of approximately $500 million (along with royalties from licensees of $10 million), and was listed on the New York Stock Exchange. In 1982 it was bought by Canadian Development Corporation, and then acquired by another firm which promptly discontinued the marketing. This led to a steep decline in revenue from both sales and royalties. In the early 1990s Savin Phased out liquid copiers and entered the low cost powder copier business. Most of Savin copier business was machines that made under 50 copies per minute, where it held dominant low price points.

In 1995, Ricoh Company acquired Savin Corporation, and Savin was made a wholly-owned sales subsidiary. This resulted in all Savin machines being rebadged Ricoh machines, which use dry toner.

External links

• Savin Corporation (www.savin.com)
• Ricoh Corporation (www.ricoh.com)
• Savin Corporation website for other than USA (savin-usa.com)