Sapat
Sapat Group, also known as Sapat, is a diversified corporate conglomerate headquartered in Mumbai, India.
It was established in the year 1897 by Mr. Ramashankar Haribhai Joshi. Its products include Tea, OTC drugs and personal care products.
The company started with Sapat Lotion, its first OTC product followed by a foray into the tea industry, resulting in the introduction of Sapat Chai, Sapat is ranked among the top 10 packaged tea companies in India.[1][2] Today Sapat operates under 4 different divisions that are tea, retail, consumer health, and real estate.
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History
[edit]1897
[edit]Sapat was founded in 1897 by RH Joshi.[3] The company started with the product Sapat Lotion.
1910s
[edit]Following the growth of Sapat Pharmaceuticals, the company decided to venture in the tea industry. This venture gave way to the introduction of the Sapat Chai brand as loose tea outlets. Sapat expands its business overseas, becomes a leading exporter of Chai to the Middle East.
1940s
[edit]Sapat Pharmaceuticals broadens its horizons both geographically and with new products.
1960s-80s
[edit]The Company introduces Sapat Chai in packets.
1990s
[edit]Sapat introduces Parivar Chai. The company made headlines in the marketing community through the use of the youth called CAs (communication agents), who played the role of brand ambassadors in their villages.[4] This made Sapat one of the fastest growing tea brands in India.
1990s
[edit]The Company decided to foray into real-estate and organized retail. Sapat fresh loose tea stores were opened up, by expanding the business through franchising.
2000
[edit]Sapat sets up to expand its tea brands with a new look to Parivar Chai and a significant expansion of distribution.
2003
[edit]Sapat introduces a new product in the range of premium dust tea, Sahyadri.
2007
[edit]Sapat launches ChaiTime, a range of Indian flavored teas in association with Chef Sanjeev Kapoor.[5]
References
[edit]- ^ Top 10-packaged tea Companies in India "Fnbnews". 13 January 2007.
- ^ Top 10 Best Tea Brands in India 2016 "Companies In India".
- ^ Sapat was founded 110 years ago by RH Joshi "The Economic Times". 26 December 2008. Archived from the original on 26 August 2016.
- ^ Played the role of brand ambassadors "Business Standard". 27 September 2005.
- ^ "Launched Chai Time". business-standard. 12 January 2007.