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Sam Ochonma

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Sam Ochonma
Born
Samuel Nkem Ochonma

(1987-08-11) August 11, 1987 (age 37)
Lagos, Nigeria
Alma materBenson Idahosa University
Occupation(s)Advertising Executive, Film producer
Known forAdvertising and entertainment investor
Notable workKwara O to Ge, Ajosepo

Samuel Nkem Ochonma (born August 11, 1987) known professionally as Sam Ochonma is a Nigerian advertising executive, film producer & investor.[1] His work includes television commercials, political campaigns and films.[2] He formerly worked for Oando before he became a founding partner at The Hook Creative Agency, an advertising agency in Lagos, Nigeria, around 2018.[3]

Early life and education

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Ochonma was born in Lagos, Nigeria. He attended Benson Idahosa University where he studied computer science. He also trained as a visual effects and animation artist at the SAE Institute, Cape Town.[4]

Career

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After working as an animator in a small film studio in Lagos, he joined the advertising agency, Centerspread Advertising, Lagos, serving as one of the art directors on the Etisalat Nigeria account.[5][6]

Ochonma then joined oil and gas company, Oando, working in their corporate communications department.[7]

He co-founded The Hook Creative Agency in 2018 alongside three other partners, Akinwale Muse, Toheeb Balogun and Adebayo Owosina.[8] He then became the agency's managing director.[9]

Since then, he led The Hook's acquisition of major accounts like Meristem, Fidelity Bank, Sterling Bank, FujiFilm Instax, Airtel Nigeria and Oando.[10][11][12]

Film-making

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In 2021 Ochonma produced “Country Hard” a crime-drama that explores a day in the lives of seven strangers starring Timini Egbuson, Kehinde Bankole, Baaj Adebule and Omowunmi Dada.[13] The film was later acquired by Amazon Prime as part of a festival showcase.[14]

Ajosepo (2024)

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Sam Ochonma collaborated with film director, Kayode Kasum, for the film “Ajosepo”.[15] The film tells the story of a young couple who have to deal with all kinds of family tensions on the eve of their wedding.[16] The movie earned ₦101.2 million in its first weekend.[17][18]

Filmography

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  • Country Hard (2021)
  • Ajosepo (2024)

References

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  1. ^ Tathagata, Ralph (2022-01-26). "The Hook Creative Agency is my greatest adventure yet – Sam Ochonma". Marketing Edge Magazine. Retrieved 2024-08-20.
  2. ^ Aimuengheuwa, Joan (2023-08-17). "Cybersafe Foundation Launches "NoGoFallMaga, Confam Am Again" Campaign to Bolster Cybersecurity Awareness". Tech | Business | Economy. Retrieved 2024-08-20.
  3. ^ Nlebem, Anthony (2019-03-05). "How ingenious campaign, 'O to ge' concept created change in Kwara senatorial election". Businessday NG. Retrieved 2024-08-20.
  4. ^ Admin. "JACK RICH, SAM OCHONMA SETTING THE PACE FOR NIGERIAN YOUTHS – PEOPLE AND POWER Magazine". Retrieved 2024-08-20.
  5. ^ "Sam Ochonma, from a Corporate Executive to an Entertainment Buff | Digivation Network". 2024-04-29. Retrieved 2024-08-20.
  6. ^ Obi, Daniel (2022-07-13). "Two creative firms form alliance to disrupt advertising sector -". Businessday NG. Retrieved 2024-08-20.
  7. ^ Week, Creativity (2022-02-28). "No Place for Lazy Influencers". Creativity Week. Retrieved 2024-08-20.
  8. ^ Conversy, Paul (2022-06-15). "Q&A: Sam Ochonma – Managing Director at The Hook Creative Agency". Branding in Asia. Retrieved 2024-08-20.
  9. ^ "ConsumerConnect | Jack Rich, Sam Ochonma as bright spots for Nigerian youths in leadership". 2021-11-04. Retrieved 2024-08-20.
  10. ^ Babatunde, O'Lekan (2024-06-01). "The Hook Creative Agency Catches A Big Fish in Airtel's Creative Account". BrandCrunch Nigeria. Retrieved 2024-08-20.
  11. ^ "The Hook Creative Agency Caught A Big Fish: Airtel Nigeria's Creative Account - Brand Communicator". 2024-05-31. Retrieved 2024-08-20.
  12. ^ "Insight Publicis, The Hook Clinch Airtel Nigeria's Creative Account as Algorithm Becomes New Media Agency - Brand Times". 2024-06-10. Retrieved 2024-08-20.
  13. ^ Nwogu, Precious 'Mamazeus' (2021-11-08). "Paul Utomi debuts official trailer for 'Country Hard'". Pulse Nigeria. Retrieved 2024-08-20.
  14. ^ Abulude, Samuel (2024-04-27). "Ochonma Makes Name As Reputable Movie Producer With 'Ajosepo'". Retrieved 2024-08-20.
  15. ^ Nathaniel, Kome (2024-04-22). "Nollywood reigns supreme as Ajosepo holds the top spot at the box office". Pulse Nigeria. Retrieved 2024-08-20.
  16. ^ Shehu, Idris (2024-04-06). "Ajosepo, Saving Onome among 10 movies to see this weekend". TheCable Lifestyle. Retrieved 2024-08-20.
  17. ^ Dan-Awoh, Deborah (2024-05-02). "Nollywood comedy, Ajosepo, hits N136 million in cinemas". Nairametrics. Retrieved 2024-08-20.
  18. ^ Nathaniel, Kome (2024-04-17). "Kayode Kasum's Ajosepo rakes in ₦50.4 million after 5 days in cinemas". Pulse Nigeria. Retrieved 2024-08-20.
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