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Salifu Abdul Hafiz

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Salifu Abdul Hafiz
Salifu Abdul Hafiz in 2018
Salifu Abdul Hafiz in 2018
Background information
Birth nameSalifu Abdul Hafiz
Born (1990-03-03) 3 March 1990 (age 34)
Accra, Ghana
OriginAbetifi - Kwahu
Occupation(s)Cinematographer, music video director
Years active2011-present
Websitedcmedialive.com

Salifu Abdul Hafiz (born March, 1990) is a Ghanaian Film/Commercial and Music Video Director[1] who has shot and directed several music videos for artiste like Dobble, Mr. Eazi, Obrafour, Sarkodie, Guru, Maccasio, Medikal, Teephlow, YPEE and many other artiste across the globe.

He is the founder and creative director of a renowned Ghanaian video production company, Digital Creative Media formerly known as DC FILMS PRODUCTION. They’ve produced content for international brands like USAID, IDH, DECATHLON, BETWAY, TULLOW OIL, CAL BANK and many others.

Life and career

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Salifu Abdul Hafiz grew up in Abetifi-Kwahu where he started basic school through to senior high at Abetifi Presbyterian Senior High School.[2]

After high school in 2009, he worked in an internet cafe as a cafe attendant and was later promoted to be the manager of the branch. Whiles working in the cafe, he learned sound engineering and video editing which motivated him to take a career in the field of multimedia. He produced demos for himself and up-and-coming artistes, including making covers of songs.[3]

He relocated to Accra the capital city of Ghana to pursue his dreams in 2010.

He enrolled in Takoradi Technical University then Takoradi Polytechnic to pursue Commercial Art in 2012. Whiles in school, Hafiz did photo shoots, shot events, promotional adverts and music videos which aired on national TV.[4]

He interned with NKACC a company owned by multiple awarding winning Ghanaian director, Nana Kofi Asihene who trained and nurtured him to the beginning of his career as a video director. He shot music videos for up-and-coming artistes.[3]

He was invited to have an album listening with E.L,[5] a multiple award-winning Ghanaian musician/songwriter and producer. E.L gave Hafiz the opportunity to shoot a music video for a song he featured Ghana's rap legend Obrafour[6] after which they collaborated on many other projects including ‘Kaa Bu Ame'.[7]

Salifu Abdul Hafiz has shot documentaries and adverts for brands like USAID,[8] IDH,[9] Betway,[10] YES Ghana,[11] Decathlon,[12] Tullow Oil, CalBank[13] amongst many others.

He has directed music videos for the likes of Mr. Eazi, E.L, Sarkodie, Obrafour, Guru, Dobble, Maccasio, GuiltyBeatz, King Promise, Mugeez (R2Bees), Joey B, YPEE, Nana Yaa, Cent Remmy, IWAN, TheWord, D-Flex, Teephlow, YPee and many others.

In 2017, Salifu Abdul Hafiz filmed Mr. Eazi’s Dettyworld Tour.[14]

Awards and nominations

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4syte Music Video Awards

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Year Nominee / work Award Result
2019 Poverty Best Dancehall Video[15] Nominated

3RD TV Music Video Awards

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Year Nominee / work Award Result
2019 Himself Best Video Director[16] Won
2019 Poverty Best Male Reggae / Dancehall Video[16] Won
2019 Company Best Production Company[17] Nominated

MAYA Awards

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Year Nominee / work Award Result
2019 Himself Best Music Video Director[18] Nominated

Greater Accra Music Awards

[edit]
Year Nominee / work Award Result
2019 Himself Best Music Video Director of the year[19] Nominated

Eastern Music Awards

[edit]
Year Nominee / work Award Result
2018 Himself Best Music Video Director of the year[20] Won

Ghana Music Awards SA

[edit]
Year Nominee / work Award Result
2018 Meye Guy Remix Best Music Video[21] Nominated
2018 Moesha Best Collaboration[21] Nominated

3RD TV Music Video Awards

[edit]
Year Nominee / work Award Result
2018 Himself Best Video Director[22] Nominated
2018 Company Best Production Company[22] Won

Northern Entertainment Awards

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Year Nominee / work Award Result
2018 Himself Best Music Video[23] Won
2018 Himself Best Music Director[23] Won

UN Plural Plus Youth Video Festival

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Year Nominee / work Award Result
2018 Himself Signis Award[24] Won

Ghana Music Awards UK

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Year Nominee / work Award Result
2017 BOOZE N BOOBS Best Music Video[25] Nominated

Ghana Tertiary Awards

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Year Nominee / work Award Result
2014 Himself Most Influential Student in Film Making[26] Won

References

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  1. ^ Frimpong, Desmond. "Salifu Abdul Hafiz: The one job Ghana's most sought after video director rejected despite paying thousands of dollars". Retrieved 29 August 2018.
  2. ^ "Abetifi presbyterian senior high school(APSEC)". www.facebook.com. Retrieved 30 June 2018.
  3. ^ a b Digital Creative Media (10 June 2014), DEON BOAKYE - KAKI MBERE (Official Video) Dir. Salifu Abdul Hafiz, retrieved 30 June 2018
  4. ^ TheWord Official (20 June 2016), TheWord - Rich Forever, retrieved 30 June 2018
  5. ^ "Elom (Everybody Loves Original Music)".
  6. ^ ELgh (6 March 2016), E.L - Kwame Nkrumah 2 ft. Obrafour (Official Music Video), retrieved 25 June 2018
  7. ^ ELgh (23 June 2016), E.L- Kaa Bu Ame (Official Music Video), retrieved 25 June 2018
  8. ^ Digital Creative Media (19 July 2017), USAID INNOVATING - MY ROAD TO READING, retrieved 25 June 2018
  9. ^ IDH The Sustainable Trade (14 November 2017), Cocoa & Forest Initiative, retrieved 25 June 2018
  10. ^ Digital Creative Media (19 July 2017), BetWay Ghana - Stephen Appiah, retrieved 25 June 2018
  11. ^ Digital Creative Media (19 July 2017), MzVee (YOUTH EMPOWERMENT SYNERGY) #DOSOMETHING, retrieved 25 June 2018
  12. ^ Digital Creative Media (19 November 2017), Decathlon Re;, retrieved 25 June 2018
  13. ^ Digital Creative Media (22 February 2018), Cal Bank Final Preview, retrieved 25 June 2018
  14. ^ Mr Eazi (5 July 2017), Mr Eazi in Kigali Rwanda - Detty World Tour, retrieved 25 June 2018
  15. ^ Nominees for MTN music video awards 2019
  16. ^ a b "3RD TV Music Video Awards Ghana: All the winners | Music In Africa". 11 December 2019.
  17. ^ Full list of nominess for the 3rd TV music video awards 2019
  18. ^ "Ghana's Salifu Abdul Hafiz grabs MAYA Awards nomination in Nigeria | GHANA MUSLIM WEB". www.ghanamuslimweb.com. Archived from the original on 13 January 2020.
  19. ^ "Greater Accra Music Awards unveils 2019 nominees list". 11 September 2019.
  20. ^ "Salifu Abdul Hafiz wins Best Music Video Director of the year at #EMA18". 10 December 2018.
  21. ^ a b "2018 Ghana Music Awards South Africa: Check the Full List of Nominees". 16 August 2018.
  22. ^ a b "Full List of Nominees for 3RD TV Music Video Awards 2018 - 3RD TV". Retrieved 25 March 2023.
  23. ^ a b "Full list of nominess for 2018 Northern Ghana entertainment awards".
  24. ^ "North to South". 28 October 2016.
  25. ^ "Ghana Music Awards UK returns with nominee list". 13 July 2017.
  26. ^ "Winners of the Ghana Tertiary Awards – Republic Hall, Ahuof3 Patri & others |". 11 January 2015.
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