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SaleCycle
Salecycle Limited
Company typePrivate
Industry
  • Behavioural Marketing
  • Software Engineering
FoundedHoughton le Spring, UK (5 February 2010 (2010-02-05))
FounderDominic Edmunds
Websitesalecycle.com

SaleCycle is a UK based global Behavioural Marketing firm. It works with online companies to reconnect with customers they've lost online,[1][2][3] providing On-Site Remarketing and Email Remarketing solutions[4][5] or application forms with dynamic and personalized messages in real-time.[6][7] SaleCycle also offers segmentation and customization of online shopping experiences for consumers.[8] Key features of its services include real-time reporting and IT service management.[9]

The firm's operations have enabled it to manage specific statistics regarding user behaviour through the online shopping process and it has released several market research studies,[10][11][12] Infographics,[13][14][15] eBooks, articles[16][17] and educational webinars about eCommerce strategies.[18][19][20]

The company was the first business-to-business (B2B) company to collect customer reviews through Reevoo[21] SaleCycle received £11.5m in funding] for further expansion from BGF in June 2018.[22]

Overview

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The company was founded in 2010 and is headquartered in Houghton le Spring, UK.[23][24][25] It has offices in Paris, Singapore, Brighton and New York, and its founder is CEO Dominic Edmunds.

Content strategy is one of their services.[26]

References

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  1. ^ Ryan, Damian (2014). Understanding Digital Marketing. Kogan Page Publishers. p. 259. ISBN 9780749471033.
  2. ^ England, Lucy (June 12, 2015). "The 13 best tech companies to work for in the UK, according to employees". Business Insider. Retrieved March 19, 2016.
  3. ^ "Schuh aims to increase website sales". Retail Technology. November 15, 2010. Retrieved March 25, 2016.
  4. ^ "Remarketing 101, Part 2: Targeted Emails". Practical Ecommerce. November 18, 2010. Retrieved March 25, 2016.
  5. ^ "Cart Abandonment Notifications Work for Retailers". EMarketer. November 9, 2015. Retrieved March 25, 2016.
  6. ^ Rahbarkouhi, Aranda. "SaleCycle look to expand their workforce after attracting new brands". The Journal. Retrieved March 20, 2016.
  7. ^ Ice, Ben (February 8, 2016). "SaleCycle launch SMS remarketing service". Marketing Magazine. Retrieved March 25, 2016.
  8. ^ "SaleCycle Partners To Drive eCommerce Innovation". PYMNTS.com. PYMNTS. September 10, 2015. Retrieved March 19, 2016.
  9. ^ "SaleCycle - Remarketing Specialists". LaunchPoint. Retrieved March 19, 2016.
  10. ^ "¿Por Qué Los Clientes Abandonan El Proceso de Reserva Hotelera Online?". turistamagazine.com. April 22, 2015. Retrieved March 25, 2016.
  11. ^ "New Research from SaleCycle Reveals that Cart Abandonment Rates Were Down in Q4 2015". wdrb.com. March 1, 2016. Archived from the original on April 19, 2016. Retrieved March 25, 2016.
  12. ^ Tidswell, Charles (February 18, 2014). "Cart Abandonment: A $3 Trillion Opportunity". powerretail.com.au. Retrieved March 25, 2016.
  13. ^ Xu, Kevin (June 25, 2015). "SaleCycle Infographic: E-Commerce Across the Globe". paymentweek.com.
  14. ^ "Why people abandon a travel booking online [INFOGRAPHIC]". hospitalitynet.org. January 13, 2015.
  15. ^ "Travel data points to the perfect booking recovery email strategy [infographic]". travolution.com. January 25, 2013. Retrieved March 25, 2016.
  16. ^ Ash, Katie (March 5, 2016). "4 Data-Backed Techniques for Sending Better Prospecting Emails". Hubspot.com. Retrieved March 25, 2016.
  17. ^ Docherty, Phil (June 24, 2015). "SaleCycle's top three content marketing must-haves". thedrum.com. Retrieved March 25, 2016.
  18. ^ Cowen, Martin (March 4, 2016). "Abandon hype, all ye who transact here [INFOGRAPHIC]". Phocuswire.
  19. ^ Dupré, Elyse (September 2013). "Abandon Those Shopping Cart Woes". Direct Marketing News. 35 (9): 10. Archived from the original on 2015-05-07. Retrieved March 20, 2016.
  20. ^ Feeley, Michael (October 27, 2015). "Remarketing is delivering higher order values than direct sales reveals SaleCycle quarterly research". Thedrum.com.
  21. ^ Rigby, Chloe (March 30, 2015). "SaleCycle becomes first B2B company to collect reviews through Reevoo". Internet Retailing. Retrieved March 18, 2016.
  22. ^ "Salecycle £11.5m funding".
  23. ^ Companies House (February 5, 2010). "SALECYCLE LIMITED - Overview". Companies House (UK Government). Retrieved March 19, 2016.
  24. ^ "SaleCycle company profile and information". DataFox. Retrieved March 25, 2016.
  25. ^ "Salecycle Limited". BizDb. March 14, 2016. Retrieved March 25, 2016.
  26. ^ "Timely and Relevant Is The Only Message That Matters". October 30, 2017. Both the Pepsi ad and SaleCycle's content strategy were timely
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