Round Table Advertising
 | |
| Company type | Private |
|---|---|
| Founded | 2000 |
| Headquarters | , |
Area served | North America |
Key people | Sallah Cayer, Partner Brent Peterson, Partner |
| Services | Advertising, Marketing, Branding, Media Planning & Buying |
| Website | http://www.roundtableadvertising.com |
Round Table Advertising (Round Table) is a privately held full-service advertising agency located in Toronto, Ontario. The company was founded as Round Table Advertising Inc. in 2000 by former co-workers Sallah Cayer, Fiona Gallagher, and Brent Peterson.
The company asserts it is "a senior hands on, caring and committed group that offers experience, discipline and leadership with a working style that is collaborative, efficient and effective".[1]
Clients
[edit]Round Table's past and present clients include:
- Alliance Atlantis - Showcase Television
- Burnbrae Farms
- Concerned Children's Advertisers
- COTA Health
- Fairmont Hotels and Resorts
- First Base
- Toronto.com
- Janes Family Foods
- Park'N Fly
- Providence Healthcare
- Ronald McDonald House Charities
- Scottish & Newcastle - Strongbow Cider
- Shell Oil Company - Automotive Accessories
- Toronto Parking Authority
- Weston Bakeries Ltd.
- Workopolis
Notable campaigns
[edit]
Round Table has produced numerous campaigns for various Weston Bakeries Ltd. brands including Wonder Bread. Leading up to the 2010 Winter Games, the company produced several Olympic-themed advertisements for the brand.[2] A 30-second television commercial shown during the games which featured children singing the Canadian anthem received national media attention.[3]
In 2010, in an ongoing effort to promote the nutritional credentials of the Wonder bread brand, the company produced a 30-second television commercial referencing the brand's history and the changes in its product lineup.[4]
In 2008 Weston Bakeries Ltd. introduced Canada's first sliced bread with Omega 3 DHA.[5] As part of a multimillion-dollar Canada-wide campaign, Round Table developed television commercials as well as print ads aimed at consumers, dietitians, doctors, and pediatricians.[6]
In the summer of 2007, Scottish & Newcastle ran its first advertising campaign in Canada for the popular British beverage, Strongbow Cider. The campaign included various non-traditional executions of outdoor advertising.[7]
Awards
[edit]Round Table Advertising has been recognized on numerous occasions for outstanding work in several categories:
- The CASSIES Awards
- 2007 Bronze - Packaged Goods - Food - Wonder Plus
- 2007 Bronze - Best Launch - Wonder Plus[8]
- 2006 Silver - Off To A Good Start - Wonder Plus[9]
- 2003 Certificate of Excellence - Quebec & Regional English - Toronto.com[10]
- 2002 Certificate of Excellence - Off To A Good Start - Toronto.com
- Promax Awards
- 2007 North America PROMAX Silver - Branding/Image Campaign Using One or More Media
- 2007 North America BDA Bronze - Total Package Design: Image All Inclusive Combination[11]
- Media Innovation Awards
- 2008 Certificate - Television - Wonder
- 2007 Bronze - Radio - Workopolis
- 2003 Silver - Television - Wonder
References
[edit]- ^ Round Table Advertising - About
- ^ Weston puts Olympic dreams on display, Marketing Magazine, August 11, 2008
- ^ 'O Canada' has racked up hits on the Internet and is even being featured in a commercial, CTV News, March 1, 2010[dead link]
- ^ Wonder Bread Travels Through Time, Marketing Magazine, April 12, 2010
- ^ Weston Bakeries Limited (February 13, 2008). Wonder+ introduces Canada's first and only sliced bread with Omega-3 DHA. Retrieved on 2009-03-24
- ^ Weston bakes omega-3 into Wonder+ campaign, Marketing Magazine, February 15, 2008
- ^ Keeping You Posted...CBS Outdoor Canada - July 30, 2007
- ^ Canadian Advertising Success Stories 2007 - Bronze Awards
- ^ Canadian Advertising Success Stories 2006 - Off To A Good Start, Silver: Wonder Plus
- ^ Canadian Advertising Success Stories 2003 - Quebec & Regional English Certificate of Excellence: Toronto.com
- ^ Round Table Advertising - News