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Roselyn Bakery

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Roselyn Bakery was a major bakery chain that distributed products from an Indianapolis central baking facility from 1943 to 1999.[1] The bakery chain, which consisted of approximately 40 retail store locations in and around central Indiana, was known for its popular treats such as their Sweetheart Coffee Cake, Zebra Square Brownies and Blackout Cake.

History

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Roselyn Bakery was started in 1943 by John S. Clark Jr. and his wife Mildred on north Meridian Street.

In July 1999, the factory was abruptly shut down by the Indiana State Department of Health for repeated/severe code violations. The entire chain was dissolved soon after.[2][3]

Roselyn Recipe

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Despite the closure being heavily publicized by the local media, the popularity of Roselyn Bakeries' products did not wane.

In May 2000, the Clark family formed a new company called Roselyn Recipe and hired Heinemann's Bakeries, a commercial bakery in Chicago, to produce a limited number of bakery products for distribution at local supermarkets.[4][5][6][7] Heinemann's closed in August 2005.[8]

A few months later, Roselyn Recipe published a cookbook that was initially sold in supermarkets that carry Roselyn's bakery products.[9][10] (Reprints of the cookbook have since been made available at Roselyn Recipe, the bakery's official website.[11])

In April 2005, the Dias family, along with another partner, purchased Roselyn Recipe and the intellectual property assets of Roselyn Bakery from the Clark family, the bakery's original founders.[12][13][14] Two bakeries were contracted, one in St. Louis and the other in Indianapolis, to continue the production and distribution of these products.[12]

Roselyn Recipe treats can be found and purchased in Kroger[15] stores in central Indiana and several states; and all Marsh Supermarkets[16] in Central Indiana and Western Ohio (until Marsh's liquidation in 2017[17]).

References

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  1. ^ Higgins, Will (August 6, 2014). "15 years later, only remnants of Roselyn Bakery remain". Indianapolis Star. Archived from the original on 2015-12-28.
  2. ^ "Tristate Business Summary: Roselyn Bakeries closes 40 stores in Indiana". Cincinnati Enquirer. July 3, 1999. Archived from the original on 2015-04-09.
  3. ^ "Roselyn Bakeries ceases operations". Bloomington Herald-Times. August 8, 1999.{{cite news}}: CS1 maint: url-status (link)[dead link]
  4. ^ Clark, Jeff (November 2002). "Letters: Revisionist History". Indianapolis Monthly. p. 22. ISSN 0899-0328.
  5. ^ Mitchell, Dawn (August 31, 2017). "Retro Recipe: Roselyn Bakery recipe brings back dandy memories". Indianapolis Star. Archived from the original on April 24, 2024. Retrieved April 24, 2024.
  6. ^ Knight, Dana (October 10, 2000). "Partnerships with Chicago bakery and Kroger rescue company, expand sales and satisfy most former fans". Indianapolis Star. p. 25. Archived from the original on April 24, 2024. Retrieved April 24, 2024 – via newspapers.com. And the Idea that the products would find more success after last year's July shutdown was nearly unthinkable. But it happened... Clark said it took a carefully devised plan that started with the obvious hiring a bakery with a squeaky-clean reputation. Then, he clinched a deal with a grocery chain, offering customers a different and convenient venue to buy the same product. In its fifth month of sales at Kroger, Roselyn Recipe is being gobbled up by consumers and doing so well that the Chicago bakery that produces the goods is set to hire an entire assembly line devoted to Roselyn products.
  7. ^ Verderame, Jyoti A. (June 2021). "Roselyn Bakery". Encyclopedia of Indianapolis. Archived from the original on 2024-03-12. Retrieved 2024-04-24.
  8. ^ "Collection on the walls are signs of hard times". Chicago Tribune. December 6, 2009. Archived from the original on April 24, 2024. Retrieved April 24, 2024.
  9. ^ "Roselyn recipes". Indianapolis Star. July 14, 2000. p. 50. Archived from the original on April 24, 2024. Retrieved April 24, 2024 – via newspapers.com. Kroger store officials are amazed at just how fast Roselyn bakery products are flying off the grocery store shelves. Soon, the Roselyn folks will sweeten the deal even more for hungry Hoosiers. Watch for a Roselyn Recipes cookbook this fall (In time for holiday giving) that will contain about two dozen favorite recipes, including items not available at the store.
  10. ^ "Kroger taking orders for 'Roselyn Cookbook'". Indianapolis Star. September 16, 2000. p. 26. Archived from the original on April 24, 2024. Retrieved April 24, 2024 – via newspapers.com. Roselyn is releasing its recipe secrets for 184 longtime bakery favorites in a new cookbook being sold, in part, to benefit local public schools. Beginning Sunday, customers can order the Roselyn Cookbook at 93 Indiana Kroger stores. Orders will be taken through Sept. 30. The book, to be distributed in early November, includes 294 pages of recipes and a history of the bakery chain that closed last year. Cost is $3 from each sale goes to local schools.
  11. ^ "Digital Cookbook". Roselyn Recipe, LLC. Archived from the original on 2024-04-24. Retrieved 2024-04-24.
  12. ^ a b Stafford, Dave (December 18, 2014). "Plucky owners reclaim, renew famous Hoosier trademarks". Indianapolis Business Journal. Archived from the original on 2015-04-19.
  13. ^ "Roselyn brand changes hands". Indianapolis Star. April 26, 2005. p. 17. Archived from the original on April 24, 2024. Retrieved April 24, 2024 – via newspapers.com. Clark family sells recipes; new owners expected to expand sales of baked goods... After six decades of the Roselyn baked goods tradition, the Clark family has passed its recipes to the Dias family and Mennel Family Investors LLC. Russ Dias and sons Randy and Todd have been involved in the marketing and sales of Roselyn goodies since 2000. Jeffrey Clark, former Roselyn Recipe president and grandson of founder John S. Clark declined to disclose financial details. The transaction closed last week.
  14. ^ "Roselyn (continued)". Indianapolis Star. April 26, 2005. p. 22. Archived from the original on April 24, 2024. Retrieved April 24, 2024 – via newspapers.com. Officials at Marsh and Kroger Supermarkets said the product line has been a good fit for their stores, and they look forward to working with the new owners... Roselyn brownies already are selling at Sam's Club locations from coast to coast. Dias said he will be exploring growth opportunities in convenience stores and restaurants that might want to sell the product or would want to co-brand with the company. For now, he is just happy to inherit the age-old brand.
  15. ^ Knight, Dana (October 11, 2000). "Chicago Bakery Sells Products in Kroger Supermarkets in Midwest.(Knight Ridder/Tribune Business News)". Knight Ridder/Tribune Business News. Archived from the original on September 24, 2015 – via Highbeam Research.
  16. ^ "Marsh Stores to Stock Roselyn Bakery Products". PR Newswire (Press release). November 11, 2002. Archived from the original on 2017-03-14.
  17. ^ Milz, Mary (June 15, 2017). "5 things you need to know if your local Marsh is closing". WTHR. Archived from the original on June 18, 2017. Retrieved June 24, 2017.
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