Robot Galaxy
| Company type | Private |
|---|---|
| Industry | Retail |
| Founded | 2007 |
| Headquarters | New York, New York, U.S. |
Key people | Oliver Mitchell, Ken Pilot |
| Products | Build-Your-Own Robots |
Number of employees | ~20 |
| Website | www |
Robot Galaxy was a mall-based retail and entertainment company that allowed children to build their own personalized robots. The Robot Galaxy brand included retail stores, an online virtual world, and a comic book series.[1]
History
[edit]Robot Galaxy was founded in 2007 by entrepreneur Oliver Mitchell and former retail executive Ken Pilot .[2] The first two stores opened October 2007; one in the Palisades Center in West Nyack, NY and the other in the Freehold Raceway Mall in Freehold, NJ. In November 2008, Robot Galaxy opened a store within Toys R Us Times Square .[3]
Retail
[edit]The store experience allowed children to customize their own personal robots. Children began by picking a character from the comic book series and then choose from a variety of different motorized parts and accessories to construct a unique robot. Considering the number of robot parts to choose from, there were over a thousand possible robots.
Once activated, the robots have a USB connection that allowed robot owners to plug their robots into their computers, connecting to the Robot Galaxy virtual world.
Online virtual world
[edit]The online virtual world provided a safe community for children to play games and battle with other robots. By playing games and collecting points, children can unlock new features on their robots.
Comic book series
[edit]There are four comic books. The comic books explain the story of the Robot Galaxy, and include all robots available for sale in stores.
References
[edit]- ^ "Robot Galaxy Blasts Off With New Retail Concept". Retail TouchPoints. 2008-04-11. Retrieved 2022-05-03.
- ^ "Boys Are Back For Retailers". New York Post. 2007-08-12.
- ^ "Robots invade Times Square".