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Robert Kaufelt

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Robert Ian Kaufelt (October 7, 1947) is a "pioneer" in upscale supermarkets and specialty foods and the former owner of Murray's Cheese who is credited with turning Murray's into the "Apple Store of fromage."[1][2] In 1991, he bought Murray's Cheese, the oldest cheese shop in New York City, founded by Murray Greenberg.[3] He turned the store into a nationally recognized "gourmet destination".[4] Kaufelt is an "important presence in the specialty food industry" as an innovative retailer, author of The Murray's Cheese Handbook, educator and "sought-after speaker".[5]

Early life

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Kaufelt was born in Highland Park, NJ to a family of grocers.[4] His paternal grandfather, Irving, was a Polish immigrant who opened Kaufelt Brothers Fancy Groceries in Perth Amboy, New Jersey, in 1920.[6] Kaufelt's father, Stanley P. Kaufelt, owned Mayfair Supermarkets Inc., which operated a chain of 28 groceries trading under the banner of Foodtown. In 1995, Stanley Kaufelt sold Mayfair Supermarkets to the Dutch supermarket company Ahold.[7]

Career

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Early career

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After graduating from Cornell University in 1969 with a BA in government, Kaufelt joined Mayfair Supermarket Inc. and eventually became president.[4] He left Mayfair in 1985 to open two specialty stores in Princeton and Summit, NJ, called Kaufelt's Fancy Groceries which was named after the original family grocery in Perth Amboy, NJ.[4] These stores "innovated supermarket quality and service."[8] When the Princeton shop failed in 1987, Kaufelt sold the Summit location and moved to Greenwich Village.[9]

Murray's Cheese

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Upon arriving in New York, Kaufelt approached Louis Tudda, who had bought Murrays from Greenberg in the 1960s and was now losing the lease. He acquired the name and remaining stock.[4] Throughout the 90s, Kaufelt worked behind the counter and did "whatever it took to succeed".[5]

During his tenure as owner, Kaufelt built Murray's Cheese into a "national enterprise", "representing a large share of the specialty cheese market".[10][11] Three times, Murray's Cheese was named "one of the best cheese shops in the world".[12][13] In 2005, Kaufelt was on the cover of Cornell Alumni Magazine and was credited as "leading a cheese revolution".[14] Murray's is noted in the Oxford Companion to Cheese as "worldwide reputation for outstanding quality."[15]

In addition to the flagship location on Bleecker Street in Greenwich Village, Kaufelt opened a branch in Grand Central Terminal in 2002[9] and a restaurant, Murray's Cheese Bar, in 2012.[16]

Innovations

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After buying in 1991, he added temperature-controlled aging caves in the basement (with a sidewalk window for customers to watch cavemasters practice affinage, or cheese aging).[17] Kaufelt opened a classroom to instruct professionals and the public in cheese and cheese pairings, including a 3-day Cheese U Boot Camp.[18] Nationally, Kaufelt developed the Murray's Certified Cheese Professional (CCP) program, which brought cheese in line with other professional food credentials, such as pastry chefs and sommeliers.[9] Students must pass a rigorous test from the American Cheese Society, a not-for-profit organization founded in 1983 to support the North American artisanal and specialty cheese industry. More than 5,000 attendees have completed the training; hundreds of Murray's Cheese staff in New York and in Kroger supermarkets are certified cheese professionals.[19] According to Edible Manhattan, Murray's was “a launchpad for many of the most important businesses in the current good food movement.”[18]

Kroger partnership

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In 2005, Kaufelt entered a partnership with Ohio-based Kroger Company.[20] By 2016, the partnership helped expand Murray's Cheese shops to 350 locations in Kroger's across the country.[21] There are currently over 800 Murray's cheese shops in Kroger chains including King Soopers, Ralph's, Fry's, Fred Meyer and others.

In 2017, Kroger purchased Murray's Cheese with Kaufelt, who stayed affiliated as a "strategic advisor."[22] At the time of sale, related businesses included classroom; caves, import company; early online website ('89); catalogue; restaurant; private label; mac and cheese concept.

Publications

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Awards

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Personal life

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Kaufelt's previous two marriages[24] ended in divorce. A previous relationship, with the Anglo-Irish food writer Tamasin Day-Lewis, was chronicled in recipes & narrative by Day-Lewis in Where Shall We Go for Dinner? and goes into great detail about Kaufelt's travel around the world to find the finest cheeses.[25]

In 2010, Kaufelt married Nina Planck,[26] a Virginia-born food writer, farmers’ market entrepreneur, founder of London Farmers' Markets and author of The Real Food Cookbook." The couple lives in New York City and in Stockton, NJ, with their children: Julian, born October 24, 2006,[27] and twins Jacob and Rose, born August 4, 2009. In 2010, Kaufelt released an album dedicated to Planck called Sweet Virginia Girl.

References

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  1. ^ Morgan, Richard (31 March 2016). "Local cheesemonger reinvents the wheel".
  2. ^ Gordinier, Jeff (Oct 4, 2011). "Cheese and Affinage : A Coming-Of-Age Story". The New York Times.
  3. ^ "Like a fine cheese, Murray's has aged with the city". 25 August 2016.
  4. ^ a b c d e Zarin, Cynthia (16 August 2004). "Big Cheese" – via www.newyorker.com.
  5. ^ a b Preuss, Joanna (April 3, 2017). "Murray's Cheese and Rob Kaufelt's Next Chapter". Cheese Connoisseur.
  6. ^ Kaufelt, Robert (1 February 2004). "Fancy Groceries". Gastronomica: The Journal of Critical Food Studies. 4 (1): 86–90. doi:10.1525/gfc.2004.4.1.86 – via gcfs.ucpress.edu.
  7. ^ "DUTCH FOOD RETAILER TO BUY MAYFAIR SUPER MARKETS". Dow Jones. 22 June 1995 – via The New York Times.
  8. ^ "THE MALLING OF MAIN STREET". The New York Times. 19 April 1987.
  9. ^ a b c "Murray's Cheese and Rob Kaufelt's Next Chapter - Cheese Connoisseur". 3 April 2017.
  10. ^ "Kroger Company buys Murray's Cheese flagship". 3 February 2017.
  11. ^ "US Retail Cheese Sales Grow to $17B - News". Specialty Food Association.
  12. ^ LLC, Andrew Harper. "Best Cheese Shops in the World - Andrew Harper".
  13. ^ Living, LuxEco (15 May 2013). "The Best Cheese Stores in the World: Venissimo and Murray's in New York". HuffPost.
  14. ^ Saulnier, Beth (March 2005). "Dairy King". Cornell Alumni Magazine. March–April 2005: 45–49.
  15. ^ Donnelly, Catherine (2016). The Oxford Companion to Cheese. USA: Oxford University Press, USA. p. 505.
  16. ^ "New York's Most Beloved Cheese Shop Is Opening A Wine And Cheese Bar". Business Insider.
  17. ^ Gordinier, Jeff (30 September 2011). "What's Going On Below Murray's Cheese Shop".
  18. ^ a b "Murray's Cheese - Edible Manhattan". 6 March 2012.
  19. ^ "Certification Exam - American Cheese Society". www.cheesesociety.org.
  20. ^ Lee, Jennifer 8. (20 November 2008). "Mass Meets Class for Artisanal Cheeses".{{cite web}}: CS1 maint: numeric names: authors list (link)
  21. ^ "Murray's Cheese Opens Milestone 350th Store - News". Specialty Food Association.
  22. ^ "Kroger acquires Murray's Cheese".
  23. ^ "Paris, France Recognizes United States Cheese Professionals in New York City, NY – Guilde Internationale des Fromagers Confrerie de Saint-Uguzon" (PDF). 2017-06-25. Retrieved 2017-09-14.
  24. ^ Hamilton, William L. (2002-02-28). "HOUSE PROUD; Renovating With Industrial Strength Lace". The New York Times. ISSN 0362-4331. Retrieved 2017-09-11.
  25. ^ Fitzgerald, Mary (30 November 2008). "Review: Where Shall We Go For Dinner? by Tamsin Day-Lewis" – via www.theguardian.com.
  26. ^ "Nina Planck and Rob Kaufelt". The New York Times. 22 August 2010.
  27. ^ "Julian Charles Planck". The New York Observer. 29 January 2007.
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