Richard A. Bettis

Richard A. Bettis is the Ellison Distinguished Professor of Strategy and Entrepreneurship at the Kenan-Flagler Business School, University of North Carolina at Chapel Hill. He is a former president of the Strategic Management Society and was the Co-Editor of Strategic Management Journal from 2007-2015.^[1]^[2]^[3]

In 1986, Bettis and his co-author C.K. Prahalad coined the term dominant logic to describe deep-set cultural norms and thought patterns that drive managerial action in firms.^[4]^[5]

References

^ "Rich Bettis - Faculty UNC Kenan-Flagler Business School". www.kenan-flagler.unc.edu.
^ "Richard Bettis, University of North Carolina at Chapel Hill". Strategic Management Society.
^ Oetzel, Jennifer (1 December 2017). "Bettis, Richard (Born 1947)". In Augier, Mie; Teece, David J. (eds.). The Palgrave Encyclopedia of Strategic Management. Palgrave Macmillan UK. pp. 1–2. doi:10.1057/978-1-349-94848-2_621-1. ISBN 978-1-349-94848-2.
^ Easterby-Smith, Mark, and Marjorie A. Lyles, eds. Handbook of organizational learning and knowledge management. John Wiley & Sons, 2011.
^ "Reversing the Curse of Dominant Logic". 2012-03-26.

[1] "Rich Bettis - Faculty UNC Kenan-Flagler Business School". www.kenan-flagler.unc.edu.

[2] "Richard Bettis, University of North Carolina at Chapel Hill". Strategic Management Society.

[3] Oetzel, Jennifer (1 December 2017). "Bettis, Richard (Born 1947)". In Augier, Mie; Teece, David J. (eds.). The Palgrave Encyclopedia of Strategic Management. Palgrave Macmillan UK. pp. 1–2. doi:10.1057/978-1-349-94848-2_621-1. ISBN 978-1-349-94848-2.

[4] Easterby-Smith, Mark, and Marjorie A. Lyles, eds. Handbook of organizational learning and knowledge management. John Wiley & Sons, 2011.

[5] "Reversing the Curse of Dominant Logic". 2012-03-26.

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