Jump to content

Puma (brand)

From Wikipedia, the free encyclopedia
(Redirected from Puma SE)
Not to be confused with Puma Energy.

Puma SE
Company typePublic (SE)
ISINDE0006969603 Edit this on Wikidata
Industry
PredecessorSplit from Dassler Brothers Shoe Factory
Founded1948; 76 years ago (1948)
FounderRudolf Dassler
HeadquartersHerzogenaurach, Bavaria, Germany
Area served
Worldwide
Key people
  • Arne Freundt (CEO)[1]
  • Anne-Laure Descours (CSO)
  • Hubert Hinterseher (CFO)
  • Maria Valdes (CPO)
  • Héloïse Temple-Boyer (chair)
Products
RevenueIncrease €8.601 billion (2023)
Decrease €621 million (2023)
Decrease €304.9 million (2023)
Total assetsDecrease €6.640 billion (2023)
Total equityIncrease €2.582 billion (2023)
Owners
[2]
Number of employees
Increase18,681[3] (2023)
Subsidiaries
Websitepuma.com
Footnotes / references
[5][6][7][2][3]

Puma SE is a German multinational corporation who design and manufacture athletic and casual footwear, apparel, and accessories, headquartered in Herzogenaurach, Bavaria, Germany. Puma is the third largest sportswear manufacturer in the world.[8] The company was founded in 1948 by Rudolf Dassler (1898–1974). In 1924, Rudolf and his brother Adolf "Adi" Dassler had jointly formed the company Gebrüder Dassler Schuhfabrik ('Dassler Brothers Shoe Factory'). The relationship between the two brothers deteriorated until they agreed to split in 1948, forming two separate entities, Adidas and Puma. Following the split, Rudolf originally registered the newly established company as Ruda (derived from Rudolf Dassler, as Adidas was based on Adi Dassler), but later changed the name to Puma. Puma's earliest logo consisted of a square and beast jumping through a D, which was registered, along with the company's name, in 1948. Puma's shoe and clothing designs feature the Puma logo and the distinctive "Formstrip" which was introduced in 1958.[9]

History

[edit]

Background

[edit]

Christoph Dassler was a worker in a shoe factory, while his wife Pauline ran a small laundry in the Franconian town of Herzogenaurach, 20 km (12.4 mi) from the city of Nuremberg. After leaving school, their son, Rudolf Dassler, joined his father at the shoe factory. When he returned from fighting in World War I, Rudolf was trained as a salesman at a porcelain factory, and later in a leather trading business in Nuremberg.[10]

In July 1924, Rudolf and his younger brother, Adolf, nicknamed "Adi", founded a shoe factory. They named the new business "Gebrüder Dassler Schuhfabrik" (Dassler Brothers Shoe Factory) which was the only business at the time that manufactured sports shoes.[11] The pair started their venture in their mother's laundry. At the time, electricity supplies in the town were unreliable, and the brothers sometimes had to use pedal power from a stationary bicycle to run their equipment.[12] In 1927, they moved into a separate building.

The brothers drove from Bavaria to the 1936 Summer Olympics in Berlin with a suitcase full of spikes and persuaded United States sprinter Jesse Owens to use them, the first sponsorship for an African American. Owens won four gold medals. Business boomed; the Dasslers were selling 200,000 pairs of shoes annually before World War II.[13]

Both brothers joined the Nazi Party, but Rudolf was a keen Nazi, who applied to join, and was accepted into the Gestapo; they produced boots for the Wehrmacht.[14][15] A growing rift between the brothers reached a breaking point during a 1943 Allied bomb attack. Adi and his wife climbed into a bomb shelter that Rudolf and his family were already in. "Here are the bloody bastards again," Adi remarked, apparently referring to the Allied war planes, but Rudolf, due to his apparent insecurity, was convinced his brother meant him and his family.[16] When Rudolf was later picked up by American soldiers and accused of being a member of the Waffen SS, he was convinced that his brother had turned him in.[12]

Split and creation of Puma

[edit]
A pair of Puma Smash Leather, lifestyle shoes

After increasingly different views of how to run the business, the brothers split the business in 1948. Rudolf moved to the other side of the Aurach River to start his own company. Adolf started his own company using a name he formed using his nickname—Adi—and the first three letters of his last name—Das—to establish Adidas. Rudolf created a new firm that he called "Ruda", from "Ru" in Rudolf and "Da" in Dassler. A few months later, Rudolf's company changed its name to Puma Schuhfabrik Rudolf Dassler.[17]

Puma and Adidas entered a fierce and bitter rivalry after the split. The town of Herzogenaurach was divided on the issue, leading to the nickname "the town of bent necks"—people looked down to see which shoes strangers wore.[12]

In the first football match after World War II in 1948, several members of the West Germany national football team wore Puma boots, including the scorer of West Germany's first post-war goal, Herbert Burdenski.[18] Rudolf developed a football boot with screw-in studs, called the "Super Atom" in collaboration with people such as West Germany's national coach Sepp Herberger.[19]

Olympic presence

[edit]
Puma-sponsored gold medalist Tommie Smith (center) and bronze medalist John Carlos (right) showing the raised fist at the 1968 Summer Olympics

At the 1952 Summer Olympics, 1500 metres runner Josy Barthel of Luxembourg won Puma's first Olympic gold in Helsinki, Finland.[18]

At the 1960 Summer Olympics, Puma paid German sprinter Armin Hary to wear Pumas in the 100-metre sprint final. Hary had previously worn Adidas products and approached Adolf for compensation. However, Adidas declined the request. Despite winning a gold medal in Pumas, Hary chose to wear Adidas during the medals ceremony, surprising the two Dassler brothers. Hary seemingly aimed to benefit financially from both brands, but Adolf was infuriated to the extent of banning the Olympic champion.[13]

During the 1968 Olympics Black Power Salute, Puma-sponsored African-American athletes Tommie Smith and John Carlos, after having won gold and bronze in the 200 meters, respectively, took to the podium with their Puma Suede shoes in hand and bowed their heads and raised their black-gloved fists in silent protest during the playing of the national anthem, an act meant to stand up for human rights and to stand up for black Americans.[20]

World Cup and the Pelé Pact

[edit]

A few months prior to the 1970 FIFA World Cup, Armin Dassler (Rudolf's son) of Puma and his cousin Horst Dassler (Adi's son) of Adidas sealed an agreement which was dubbed "The Pelé Pact".[21] This agreement dictated that Pelé would be out of bounds for both Adidas and Puma, feeling that a bidding war for the most famous athlete in the world would become too expensive, only for Puma to break the pact and sign him.[22][23]

In addition to paying Pelé a percentage of Puma King boot sales, Puma paid him $120,000 ($2.85 million in 2022) to tie his laces prior to Brazil's quarter-final game against Peru to advertise their boots.[24][25] An idea conceived by Puma's representative Hans Henningsen, Pelé stopped the referee from starting the game with a last-second request to tie his shoelaces, and with the camera panning in on Pelé, the Puma King boots were broadcast to a global audience, generating enormous publicity for the brand.[23][24]

The most notable event in the Dassler brothers feud, the breaking of the "Pelé Pact" outraged Horst, and future peace agreements were called off.[21][22] The Puma deal for Pelé was praised as a shrewd marketing move, and many business experts credit the rivalry and competition between the two companies for transforming sports apparel into a highly-lucrative industry.[24]

Later events

[edit]

During the 1972 Summer Olympics, Puma provided shoes for the Ugandan 400 metres hurdles champion, John Akii-Bua. After Akii-Bua was forced out of Uganda by its military government, Puma employed him in Germany. Eventually, Akii-Bua returned to Uganda.[26]

Puma launched the Puma Clyde in 1973, a basketball shoe based on the Suede. Designed for basketball player Walt "Clyde" Frazier, it gained wide popularity and became significant in the old school hip hop and skate punk subcultures.[27][28]

Going public

[edit]

Puma became a public company in 1986,[29] and thereafter was listed on the Börse München and Frankfurt Stock Exchange; its first profit since the IPO was registered in 1994.[30] In May 1989, Rudolf's sons Armin and Gerd Dassler sold their 72 percent stake in Puma to Swiss business Cosa Liebermann SA.[31] The company acquired Scandinavian Tretorn Group in 2001, later sold to Authentic Brands Group in 2015.[32] For the fiscal year 2003, the company had revenue of €1.274 billion, and majority shareholder Monarchy/Regency sold its shareholdings to a broad base of institutional investors.[33]

In February 2007, Puma reported that its profits had fallen by 26% to €32.8 million ($43 million; £22 million) during the final three months of 2006. Most of the decline in profits was due to higher costs linked to its expansion; sales rose by more than a third to €480.6 million.[34] In early April, Puma's shares rose €29.25 per share, or about 10.2%, to €315.24 per share.[35] On 10 April, the French conglomerate PPR (which became Kering in 2013) announced that it had bought a 27% stake in Puma, clearing the way for a full takeover. The deal valued Puma at €5.3 billion. PPR said that it would launch a friendly takeover of Puma, worth €330 a share, once the acquisition of the smaller stake was completed. The board of Puma welcomed the move, saying it was fair and in the firm's best interests. As of July 2007, PPR owned over 60% of Puma stock.[36]

In 2008, Melody Harris-Jensbach was appointed deputy chief executive officer; designer and artist Hussein Chalayan became creative director,[37] and Puma acquired a majority stake in Chalayan's fashion business.[38]

2010 onward

[edit]
A Puma Street Yaam

In 2010, Puma acquired Cobra Golf, and took over bodywear and socks company Dobotex the following year.[39][40] In July 2011, the company completed a conversion from an Aktiengesellschaft (German public limited company) to a Societas Europaea, the European Union-wide equivalent, changing its name from Puma AG Rudolf Dassler Sport to Puma SE.[41] At the same time, Franz Koch [de] replaced the long-serving Jochen Zeitz as the firm's chief executive officer (CEO), with Zeitz becoming chairman.[42] The company has been led by former football professional Bjørn Gulden since 1 July 2013. Arne Freundt was appointed CEO in November 2022.[43]

Since 2018, the Boycott, Divestment and Sanctions (BDS) movement has called for a boycott of Puma over its sponsorship of the Israel Football Association and demanded that the company "end complicity with the Israeli colonial and apartheid regime." The BDS campaign also stated that Puma contracted with an Israeli distributor operating in illegal Israeli settlements in the West Bank.[44] Puma will end its sponsorship of the Israel national football team in 2024.[45][46]

Finances

[edit]
Puma store in Hong Kong

Puma has been a public company since 1986, listed on the Frankfurt Stock Exchange. French luxury group Kering (formerly known as PPR) holds 9.8%, Kering's largest shareholder Groupe Artemis owns 29% of the share capital.[47]

Puma ranks as one of the top shoe brands with Adidas and Nike,[8] and employs more than 18,000 people worldwide.[5] The company has corporate offices around the world, including four defined as "central hubs": Assembly Row, Somerville, Massachusetts;[48] Hong Kong; Ho Chi Minh City, Vietnam; and global headquarters in Herzogenaurach, Germany.[49]

Financial data in € millions[50]
Year 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
Revenue 2,985 2,972 3,387 3,627 4,136 4,648 5,502 5,234 6,805 8,465 8,601
Net Income 5 64 37 62 136 187 262 79 310 353 304.9
Assets 2,309 2,550 2,620 2,765 2,854 3,207 4,378 4,684 5,728 6,772 6,640
Employees 10,750 10,830 11,351 11,495 11,787 12,894 14,332 14,374 16,125 18,071 18,681

Sponsorships

[edit]
Austrian Cup football ball
Puma goalkeeper gloves

International footballers Neymar, retired Gianluigi Buffon, retired Sergio Agüero, Antoine Griezmann, Marco Reus, Raphael Varane, Luis Suárez, retired David Silva, retired Vincent Kompany, Sunil Chhetri, Christian Pulisic, Yann Sommer, Jonas Hofmann, Wataru Endo, Kaoru Mitoma and more sport Puma football boots.[51]

Puma holds a 5% stake in German football club Borussia Dortmund, and has been its supplier since 2012.[52] In 2014, Puma and Arsenal Football Club entered a 5-year merchandising partnership, the biggest deal in Puma and Arsenal's history.[53] The partnership ended in 2019. Other football clubs include Barrow A.F.C., Manchester City F.C., Fenerbahçe S.K., Galatasaray S.K., Olympique de Marseille, Sociedade Esportiva Palmeiras, Borussia Mönchengladbach, Lillestrøm SK, Valencia CF, AC Milan, Peñarol, US Sassuolo, Club de Fútbol Monterrey, Bengaluru FC, Chennaiyin FC, Mumbai City FC, Universidad Católica, Universitatea Craiova, Kawasaki Frontale, Yokohama FC, Shimizu S-Pulse, Cerezo Osaka and many others. National football teams include Guinea, Ghana, Ivory Coast, Iceland, New Zealand, Senegal, Switzerland, Austria, Morocco and Egypt.[54]

Usain Bolt in his Puma track uniform

In athletics (track and field), Puma sponsors the athletic associations for Brazil (CBAt),[55] Jamaica (JAAA), Cuba (FCA), The Bahamas (BAAA), Grenada (GAA), Trinidad & Tobago (NAAATT), Dominica (DAAA), Barbados (AAB), Portugal (FPAtletismo), Switzerland (Swiss Athletics), and Norway (NFIF).[56] It also has Jamaican sprinter Usain Bolt, under contract along with other track and field athletes like Andre De Grasse, Karsten Warholm, and Gianmarco Tamberi. Several world records were achieved by athletes wearing Puma shoes, such as Heinz Fütterer (1954), Armin Hary (1960), Jim Hines (1968), Tommie Smith (1968), Asafa Powell (2015), and Usain Bolt (2002).[57][58]

In 2018, Puma announced its entrance back into basketball after a break of almost 20 years, and appointed Jay-Z as the division's creative director.[59][60] Marvin Bagley III, Deandre Ayton, Zhaire Smith, and Michael Porter Jr. are the first players to join Puma's basketball roster and play in performance Puma basketball shoes.[61][62] In December 2021, the brand launched High Court, its first women's basketball line, designed by creative director June Ambrose.[63]

Puma made its partnership with netball after 28 years by sponsoring the Melbourne Vixens in 2018, and became the official apparel sponsor of New Zealand's national netball team, the Silver Ferns.[64][65] Golfers such as Rickie Fowler and Lexi Thompson are equipped by Puma's golf brand Cobra Golf.[66][67][68]

Aurelia Nobels driving Puma's F1 Academy car

Puma is the main producer of enthusiast driving shoes and race suits and entered a partnership with BMW, Ducati and Ferrari to make their respective shoes.[69] In Formula 1, Puma equips the teams of Mercedes AMG Petronas, Scuderia Ferrari, Stake Kick Sauber, and Williams. They also equipped Red Bull Racing until 2022.[70][71] In 2024 Puma became the official Formula 1 trackside vendor and personnel supplier, and also became an official partner of F1 Academy.[72][73] The company sponsors BMW, Mercedes and Porsche in all of their Motorsports activities.[74] In NASCAR, Puma equips Team Penske with fire suits, gloves, and shoes.[75]

Rihanna at Fenty X Puma fashion show

Rihanna was named creative director of Puma's womenswear line in December 2014.[76] Two years later, Puma partnered with The Weeknd as a creative collaborator.[77] In 2018, Puma launched its venture with its ambassador Selena Gomez called "Phenom Lux''[78][79] In 2019, Big Sean became Puma's brand ambassador.[80] Puma has also partnered with LaMelo Ball, NBA athlete, in 2020 to create a line including sports, culture, music and fashion.

In 2024, Puma appointed Milind Soman as its running ambassador.[81] The same year, Sekou became the brand's ambassador.[82] Later in June, Rosé becomes Puma's brand ambassador.[83]

Labour practices and factory conditions

[edit]

In 2000, Puma began auditing all of its suppliers on a yearly basis, and makes the results available in its sustainability reports. Since 2005, it has publicly provided a list of its suppliers.[84]

In August 2004, a joint report from the National Labor Committee and China Labor Watch stated that workers at some of Puma's Chinese factories were enduring sweatshop conditions, working up to 16.5 hours per day for about US$0.31 an hour. Puma said it would investigate the claims.[85]

In February 2012, a woman who worked for one of Puma's suppliers in Cambodia was shot during a protest over factory working conditions. Puma acknowledged the poor working conditions and said it would work to improve the situation.[86]

According to a joint report from Labour Behind the Label and Community Legal Education Centre, 30 workers fainted in November 2012 while producing clothing for Puma in China. The faintings were caused by excessive heat and alleged forced overtime.[87][88] In 2014, almost 120 workers fainted in two Cambodian clothing factories where sportswear was being produced for Puma and Adidas, due to temperatures above 100 degrees Fahrenheit (38 °C).[88][89] In March 2017, 150 workers assembling Puma products in Cambodia fainted due to thick smoke.[90]

Puma has obtained the Ethical Clothing Australia accreditation for its Australian-made products.[91] This labour-friendly accreditation applies to only a small percentage of Puma's total production.[citation needed]

In 2020, the Australian Strategic Policy Institute accused at least 82 major brands, including Puma, of being connected to forced Uyghur labor in Xinjiang.[92] In 2022, researchers from Nordhausen University of Applied Sciences identified cotton from Xinjiang in Puma shirts.[93]

Research of the social democratic party in the European Parliament, the Sheffield Hallam University and further groups showed in December 2023 Puma is using Uyghur forced labour in camps provided by the Anhui Hunao Group Co. ltd for production.[94]

Environmental practices

[edit]

In May 2011, English newspaper The Guardian stated that Puma was the "world's first major company to put a value on its environmental impact" and that Puma "has made a commitment that within four years, half its international collections will be manufactured according to its internal sustainability standard, by using more sustainable materials such as recycled polyester, as well as ensuring its suppliers develop more sustainable materials and products."[95]

Puma is also known for boosting positive environmental practices in its supply chain through financial incentives. The supply chain finance scheme implemented links the sustainability performance of key suppliers to the costs at which they can access finance. Puma managed to limit the carbon emissions that emanate from its supply chain through employing more eco-friendly and less carbon intensive materials.[96] The system won the company an "Innovation Award" in Supply Chain Finance in 2016.[97]

Puma managed to reduce its own carbon emissions worldwide by 88% between 2017 and 2021.[96] This was mainly facilitated through buying renewable energy or renewable energy certificates.[96]

In 2023, Puma announced that it would stop using kangaroo leather in its products, including its redesigned KING football boot, which features uppers containing at least 20% recycled material.[98][99] Also, in April 2023, Puma announced its new sustainable initiative, Voices of a Re:Generation, which aims to develop the brand's 'sustainable journey' through involving the 'recommendations' and 'perspectives' of the next generation.[100][101][102]

In January 2024, the fashion Energy Report of Utility Bidder, a utility switching service, categorized Puma as the 'most sustainable brand' with a high sustainability rating, a high level of transparency, and a low amount of CO2 produced when someone visits their website.[103]

References

[edit]
  1. ^ "Our Management". Puma SE. Archived from the original on 30 September 2023. Retrieved 17 January 2024.
  2. ^ a b "Puma Share". Retrieved 30 October 2024.
  3. ^ a b "Puma Annual Result 2023". Retrieved 30 October 2024.
  4. ^ Nina Nix, Chief Executive Officer of stichd (2 July 2019). "Stepping out of the shadows: our proud new brand stichd". PUMA CATch up. Archived from the original on 13 February 2022. Retrieved 26 February 2022.
  5. ^ a b "Puma Annual Report 2022". Archived from the original on 3 October 2022. Retrieved 5 December 2022.
  6. ^ "Kering Finance Puma". Archived from the original on 24 December 2018. Retrieved 20 June 2018.
  7. ^ Puma company profile Archived 29 October 2020 at the Wayback Machine craft.co. Retrieved 5 September 2021
  8. ^ a b Maguire, Lucy (7 February 2022). "CEO Bjørn Gulden on the big Puma comeback". Vogue Business. Archived from the original on 7 February 2022. Retrieved 15 June 2022.
  9. ^ Smit 2009, p. 33.
  10. ^ "The History of Adidas and Puma". Newsweek. 13 April 2008. Archived from the original on 17 August 2015. Retrieved 1 September 2015.
  11. ^ Smit 2009, p. 6.
  12. ^ a b c "The Town that Sibling Rivalry Built, and Divided". Deutsche Welle – dw-world.de. 7 March 2006. Archived from the original on 16 July 2015. Retrieved 6 November 2010.
  13. ^ a b Kirschbaum, Erik (8 November 2005). "How Adidas and Puma were born". The Journal. Archived from the original on 17 January 2008. Retrieved 14 July 2008.
  14. ^ Kuhn, Von Robert; Thiel, Thomas (3 April 2009). "Shoes and Nazi Bazookas – The Prehistory of Adidas and Puma". Der Spiegel. Translated by Paul Cohen. Spiegel Gruppe. Archived from the original on 5 August 2019. Retrieved 4 January 2020.
  15. ^ Aneculaesei, Calin (8 September 2022). "The Nazi Origins of Adidas and Puma". History of Yesterday. Archived from the original on 8 September 2022. Retrieved 8 September 2022.
  16. ^ Smit 2009, p. 18.
  17. ^ Smit 2009, p. 31.
  18. ^ a b Thomas, Rob (2015). Big Data Revolution: What Farmers, Doctors and Insurance Agents Teach Us About Discovering Big Data Patterns. Patrick McSharry. Chichester: John Wiley & Sons. p. 182. ISBN 978-1-118-94373-1. OCLC 899739038. Archived from the original on 3 February 2023. Retrieved 3 February 2023.
  19. ^ Furness, Joseph (12 May 2022). "The best Puma shoes you can buy right now". British GQ. Archived from the original on 18 March 2023. Retrieved 18 March 2023.
  20. ^ "Puma Pays Homage to Tommie Smith and the Black Power Salute in New "BHM" Collection". complex. 27 January 2016. Archived from the original on 8 September 2018. Retrieved 29 January 2016.
  21. ^ a b Smit 2009, p. 82.
  22. ^ a b "Was Pele paid to tie his shoes during the 1970 World Cup final?". Los Angeles Times. Archived from the original on 15 September 2023. Retrieved 13 September 2023.
  23. ^ a b "One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas". Medium. Archived from the original on 15 September 2023. Retrieved 13 September 2023.
  24. ^ a b c Jaskulka, Marie (2022). Puma. ABDO. pp. 38–40.
  25. ^ "Marriages, music, endorsements: Pele's life away from the field". France24. Archived from the original on 15 September 2023. Retrieved 13 September 2023.
  26. ^ "The John Akii Bua Story: An African Tragedy". SpeedEndurance.com. 7 November 2014. Archived from the original on 12 June 2015. Retrieved 3 September 2015.
  27. ^ Rowland, Sarah (28 February 2007). "Old-school style drives historical Puma forward". The Georgia Straight. Archived from the original on 15 May 2023. Retrieved 15 May 2023.
  28. ^ "20 Sneakers That Have Lived Double Lives – Puma Clyde". Complex Networks. Archived from the original on 17 August 2018. Retrieved 3 September 2015.
  29. ^ Matthews, Peter (22 March 2012). Historical Dictionary of Track and Field. Scarecrow Press. ISBN 9780810879850.
  30. ^ O'brien, Kevin J. (12 March 2004). "Focusing on Armchair Athletes, Puma Becomes a Leader". The New York Times. ISSN 0362-4331. Archived from the original on 9 September 2017. Retrieved 3 September 2015.
  31. ^ Thomas, Rob (7 January 2015). Big Data Revolution: What Farmers, Doctors, and Insurance Agents Can Teach Us about Patterns in Big Data. John Wiley & Sons. ISBN 9781118943717.
  32. ^ "tretorn-acquired-authentic-brands-group". 30 June 2015. Retrieved 1 September 2015.
  33. ^ "Monarchy Regency sells its stake in Puma – New Europe". Retrieved 3 September 2015.
  34. ^ "Puma sees sharp fall in profit". BBC News. 19 February 2007. Archived from the original on 20 March 2008. Retrieved 22 May 2010.
  35. ^ "Puma's shares surge on bid rumour". BBC News. 5 April 2007. Archived from the original on 17 September 2007. Retrieved 22 May 2010.
  36. ^ "Gucci-firm PPR buys stake in Puma". BBC News. 10 April 2007. Archived from the original on 9 February 2008. Retrieved 22 May 2010.
  37. ^ "Jack Wolfskin Appoints Melody Harris-Jensbach Chief Executive". Snow Industry News. Archived from the original on 29 December 2014. Retrieved 3 September 2015.
  38. ^ "Hussein Chalayan Appointed Creative Director of Puma". Adweek. 3 March 2008. Archived from the original on 5 October 2016. Retrieved 3 September 2015.
  39. ^ "UPDATE 2-Fortune Brands selling Cobra golf line to Puma". Reuters. 10 March 2010. Archived from the original on 1 November 2022. Retrieved 1 November 2022.
  40. ^ "UPDATE 1-Puma kicks off shopping tour with sock licensee". Reuters. 20 May 2011. Archived from the original on 5 November 2022. Retrieved 5 November 2022.
  41. ^ "Koch ist neuer Puma-Chef". Focus (in German). 25 July 2011. Archived from the original on 15 October 2012. Retrieved 3 August 2011.
  42. ^ Passariello, Christina (15 March 2011). "Puma Names New CEO". The Wall Street Journal. ISSN 0099-9660. Archived from the original on 5 October 2016. Retrieved 3 September 2015.
  43. ^ Reuters (4 November 2022). "Puma CEO Gulden set to become new Adidas head -source". Reuters. Archived from the original on 5 November 2022. Retrieved 5 November 2022.
  44. ^ "BDS calls for Puma boycott over Israeli football sponsorship". Middle East Monitor. Archived from the original on 9 November 2023. Retrieved 9 November 2023.
  45. ^ "Puma beendet im kommenden Jahr (2024) sein Sponsoring der israelischen Fußballnationalmannschaft" (in German). spiegel.de. 12 December 2023. Archived from the original on 13 December 2023. Retrieved 13 December 2023.
  46. ^ "Puma to end sponsorship of Israel's national football team in 2024". Al Jazeera. Retrieved 7 August 2024.
  47. ^ "Puma welcomes planned Change in Ownership Structure". about.puma.com. Archived from the original on 28 May 2018. Retrieved 6 June 2018.
  48. ^ "Puma is moving its headquarters to Assembly Row". The Boston Globe. Archived from the original on 2 February 2019. Retrieved 1 February 2019.
  49. ^ "Puma Locations". Archived from the original on 2 February 2019. Retrieved 1 February 2019.
  50. ^ "Puma Dividende | KGV | Bilanz | Umsatz | Gewinn". boerse.de (in German). Archived from the original on 21 April 2022. Retrieved 26 March 2022.
  51. ^ "11 Puma Football Players revealed playlists they are listening to prior to a match". Puma Catch up. 27 June 2019. Archived from the original on 4 February 2020. Retrieved 4 February 2020.
  52. ^ Bäumer, Matthias (26 August 2012). "Borussia Dortmund agree an eight-year deal with Puma in a lucrative deal with the German club". London: Football Shirt Maker. Archived from the original on 27 April 2014. Retrieved 26 October 2011.
  53. ^ "Puma and Arsenal announce partnership". Arsenal. 27 January 2014. Archived from the original on 14 September 2015. Retrieved 1 November 2022.
  54. ^ Dhyani, Kunal (1 March 2019). "Puma inks Premier League's second highest sponsorship deal". InsideSport. Archived from the original on 4 February 2020. Retrieved 4 February 2020.
  55. ^ "PUMA Signs Multi-Year Deal With Brazilian Athletics Federation". Global Brands Magazine. 11 April 2022. Archived from the original on 31 August 2022. Retrieved 31 August 2022.
  56. ^ Pflock, Denise (26 February 2018). "PUMA signs Norwegian Athletic Federation". PUMA CATch up. Archived from the original on 31 August 2022. Retrieved 31 August 2022.
  57. ^ "The 20 Most Iconic Sneakers in Olympic History". Complex. Archived from the original on 12 June 2018. Retrieved 12 June 2018.
  58. ^ "A Culture of "Firsts"". Puma Catch up. 15 June 2017. Archived from the original on 30 March 2018. Retrieved 12 June 2018.
  59. ^ "After 20 years, Puma returns to basketball". CNBC. 19 June 2018. Archived from the original on 19 June 2018. Retrieved 18 June 2018.
  60. ^ "Puma Relaunches Basketball Division With Multiple Signings, Jay-Z Joins as Creative Consultant". Archived from the original on 26 June 2018. Retrieved 20 June 2018.
  61. ^ "Puma Has Signed Deandre Ayton And Marvin Bagley To Sneaker Deals". Uproxx. 18 June 2018. Archived from the original on 20 June 2018. Retrieved 20 June 2018.
  62. ^ "Zhaire Smith signs shoe deal with Puma". Viva The Matadors. Archived from the original on 20 June 2018. Retrieved 20 June 2018.
  63. ^ Vaughns, Victor Qunnuell Jr. (2 December 2021). "Superstar Stylist June Ambrose Shows Off Her Sportier Side in Her New Puma High Court Collection". Ebony. Archived from the original on 4 December 2021. Retrieved 4 December 2021.
  64. ^ "Puma set to take to the court with Vixens partnership". Melbourne Vixens. Archived from the original on 20 September 2018. Retrieved 4 September 2018.
  65. ^ "New outfit for Silver Ferns as PUMA becomes premier partner". Silver Ferns News. Archived from the original on 8 October 2022. Retrieved 8 October 2022.
  66. ^ "Rickie Fowler Signs a Long-Term Extension with Puma Cobra Golf". Success Series. 2 February 2018. Archived from the original on 12 June 2018. Retrieved 12 June 2018.
  67. ^ "DeChambeau Turns Pro, Signs Deals With Cobra Puma, Bridgestone". Golf.com. Archived from the original on 12 June 2018. Retrieved 12 June 2018.
  68. ^ "Lexi Thompson signs extension with Cobra Puma". Archived from the original on 9 December 2016. Retrieved 12 June 2018.
  69. ^ Ungureanu, Ionut (15 March 2015). "Puma Unveils Special Suede Edition to Celebrate 10-Year Collaboration with Ferrari". autoevolution. Archived from the original on 25 February 2022. Retrieved 25 February 2022.
  70. ^ "Red Bull Formula One Investment Accelerates Four-Fold To $55 Million". www.forbes.com. Archived from the original on 4 February 2018. Retrieved 13 June 2018.
  71. ^ "Williams Racing and PUMA forge long-term partnership". Williams Racing. Retrieved 20 September 2024.
  72. ^ Brittle, Cian (5 May 2023). "F1 signs multi-year Puma supply deal". BlackBook Motorsport. Retrieved 20 September 2024.
  73. ^ Cunningham, Euan (21 February 2024). "F1 and Puma expand relationship to cover F1 Academy". Sportcal. Retrieved 20 September 2024.
  74. ^ "All Six BMW M4 DTM Liveries Revealed Before 2018 Season Kick Off". BMW Blog. 8 March 2018. Archived from the original on 17 March 2023. Retrieved 13 June 2018.
  75. ^ "PUMA racewear partnership continues". W Series. 13 May 2021. Archived from the original on 27 September 2022. Retrieved 17 November 2022.
  76. ^ Lauren Milligan (16 December 2014). "Rihanna Named Creative Director of Puma". Vogue. Archived from the original on 26 December 2014. Retrieved 26 December 2014.
  77. ^ Kratofil, Colleen (7 August 2017). "The Weeknd Designs a New Sneaker with Puma, Says He Really Hopes to See the Pope and Barack Obama Wearing It". People. Archived from the original on 10 July 2022. Retrieved 10 July 2022.
  78. ^ "Selena Gomez Debuts Puma's New Training Shoe". Sole Collector. Archived from the original on 13 June 2018. Retrieved 13 June 2018.
  79. ^ Minton, Melissa. "Selena Gomez Designed a Pair of Sneakers—and Socks!—for Puma". Glamour. Archived from the original on 18 July 2018. Retrieved 18 July 2018.
  80. ^ "Puma renforce encore sa stratégie d'ambassadeurs avec Big Sean". Fashion Network. Archived from the original on 26 March 2023. Retrieved 23 April 2023.
  81. ^ "PUMA announces partnership with Milind Soman as running ambassador". Financial Express. 15 April 2024. Archived from the original on 16 April 2024. Retrieved 16 April 2024.
  82. ^ "PUMA Announces Sekou As Its Latest Brand Ambassador". Clash. 23 April 2024. Archived from the original on 23 April 2024. Retrieved 23 April 2024.
  83. ^ "BLACKPINK's Rosé named new brand ambassador for Puma". Yahoo!. Retrieved 18 June 2024.
  84. ^ Puma, Puma releases 2007–2008 Sustainability Report, 2009. Retrieved 20 January 2011.
  85. ^ "GERMANY: Puma Accused of Chinese Sweatshop Exploitation". just-style. 20 August 2004. Archived from the original on 29 October 2020. Retrieved 6 March 2020.
  86. ^ "Puma officials go to Cambodia after factory shooting". Reuters. 23 February 2012. Archived from the original on 30 May 2022. Retrieved 6 March 2020.
  87. ^ Anna McMullen. Shop 'til they drop: Fainting and Malnutrition in Garment Workers in Cambodia (PDF) (Report). Labour Behind the Label. p. 5. Archived (PDF) from the original on 28 April 2020. Retrieved 8 March 2020.
  88. ^ a b McCoy, Terrence (10 April 2014). "Mass faintings in Cambodia: What's the reason?". The Washington Post. Archived from the original on 5 September 2021. Retrieved 6 March 2020.
  89. ^ "Hundreds of Cambodian garment workers faint". Al Jazeera. 3 April 2014. Archived from the original on 13 April 2020. Retrieved 8 March 2020.
  90. ^ McVeigh, Karen (24 June 2017). "Cambodian female workers in Nike, Asics and Puma factories suffer mass faintings". The Guardian. Archived from the original on 5 March 2020. Retrieved 8 March 2020.
  91. ^ Ethical Clothing Australia, Accredited sports brands. Retrieved 20 January 2011.
  92. ^ Xu, Vicky Xiuzhong. Uyghurs for sale : 're-education', forced labour and surveillance beyond Xinjiang. OCLC 1144493067. Archived from the original on 24 August 2020. Retrieved 14 March 2022.
  93. ^ Oltermann, Philip (5 May 2022). "Xinjiang cotton found in Adidas, Puma and Hugo Boss tops, researchers say". The Guardian. Archived from the original on 6 May 2022. Retrieved 6 May 2022.
  94. ^ "Tailoring Responsibility: Tracing Apparel Supply Chains from the Uyghur Region to Europe" (PDF). Uyghur Rights Monitor, the Helena Kennedy Centre for International Justice at Sheffield Hallam University, and the Uyghur Center for Democracy and Human Rights. p. 17. Archived (PDF) from the original on 27 March 2024. Retrieved 27 March 2024.
  95. ^ Jo Confino (16 May 2011). "Puma world's first major company to put a value on its environmental impact". The Guardian. Archived from the original on 19 September 2016. Retrieved 30 August 2019.
  96. ^ a b c "PUMA's journey towards more sustainable footwear". Sustainability Magazine. 4 February 2023. Archived from the original on 15 January 2024. Retrieved 15 January 2024.
  97. ^ "The 2016 Innovation Award: Puma". Supply Chain Finance Briefing. Archived from the original on 28 September 2018. Retrieved 14 April 2018.
  98. ^ Dan Hajducky,"Nike, Puma to stop using kangaroo leather in soccer boots, all products Archived 2 April 2023 at the Wayback Machine," ESPN, 13 March 2023.
  99. ^ "0% Leather, 110% KING - PUMA Phases out K-Leather With Innovative K-BETTER™ Technology Archived 2 April 2023 at the Wayback Machine," BusinessWire.com, 2 March 2023.
  100. ^ "PUMA Engaging 'Voices of a Re:Generation' to Help Shape Its Sustainability Strategy". Sustainable Brands. 7 April 2023. Archived from the original on 17 December 2023. Retrieved 17 December 2023.
  101. ^ "Puma launches 'Voices of a Re:Generation' initiative". Fashion Network. Archived from the original on 17 December 2023. Retrieved 17 December 2023.
  102. ^ "Puma celebrates 1 year of Voice of a Re:Generation initiative". Fashion United. 30 April 2024. Retrieved 15 May 2024.
  103. ^ "Puma is 'most sustainable fashion brand' using this surprising measure". Fashion Network. Archived from the original on 15 January 2024. Retrieved 15 January 2024.

Bibliography

[edit]
[edit]
Wikimedia Commons has media related to Puma AG.
Retrieved from "https://en.wikipedia.org/w/index.php?title=Puma_(brand)&oldid=1256387269"