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Macron (sportswear)

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Macron S.p.A.
Company typePrivate
IndustryTextile
Founded1971; 53 years ago (1971)
Headquarters
Crespellano, Bologna
,
Italy
Area served
Worldwide
Key people
  • Francesco Bormioli
  • (President)
  • Gianluca Pavanello
  • (CEO)
Products
RevenueIncrease €196.6m (2023)
Number of employees
Increase 373 (2023)
Websitemacron.com

Macron S.p.A. is an Italian manufacturer of sportswear and athletic clothing, headquartered in Crespellano, Bologna. It is considered a European leader in the production of active sportswear.[1]

Macron operates in three main business areas:

Origin of name

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The company's name comes from the greek prefix "μακρο-" (makro-) which means "large". This is to emphasize the large scope of the company and its view for the business. It was then modified to "Macron" to be the opposite of "micron", which is a unit of length to measure something small.[2]

History

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Persepolis' first kit in 2014–15

Macron was founded in 1971 as a distributor of American sportswear brands in Italy.[1] A major expansion of the organisation took place in 1994, coincident with relocation and consolidation to Crespellano.[1]

Macron began providing teamwear to professional football in 2001, its first contract being with Bologna.[1] Expansion beyond the domestic Italian market began in 2005.[1]

In 2014, Macron secured a four-year agreement with Bolton Wanderers for naming rights to their home stadium, with the stadium becoming known as the Macron Stadium from July 2014.[3] Macron supplanted Reebok as both stadium sponsor and kit supplier.[3]

Corporate governance

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As of 2014, Macron's chief executive officer (CEO) was Gianluca Pavanello.[4] and the company's president was Francesco Bromioli.[5]

Sponsorships and customers

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Macron sponsors or makes a variety of organisations, teams and, events. In many cases, the wording of published accounts does not make a clear demarcation between a case where a team has purchased kit (aka uniforms or strip) versus those whose kit has been provided as a matter of sponsorship. The following is a partial list of these sponsorship/customer relationships.[citation needed]

Associations

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Australian rules football

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Baseball

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Basketball

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National teams

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Club teams

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Cricket

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National teams

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Esports

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Football

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International confederations

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International competitions

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National teams
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Africa
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Asia
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Americas
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Europe
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Oceania
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Domestic leagues
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Referees

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Macron is also the official referee kits supplier for the leagues:

Club teams

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Albania
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Algeria
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Angola
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Armenia
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Aruba
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Australia
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Austria
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Bahrain
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Belgium
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Belarus
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Bosnia and Herzegovina
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Bulgaria
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Cameroon
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Canada
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Chile
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Croatia
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Cyprus
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Czech Republic
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Denmark
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Egypt
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England
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Ethiopia
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Finland
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France
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Georgia
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Germany
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Gibraltar
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Greece
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Hong Kong
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Hungary
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Iceland
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Ireland
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Italy
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Japan
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Kazakhstan
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Kosovo
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Kuwait
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Latvia
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Lebanon
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Lithuania
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Luxembourg
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Malawi
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Mali
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Malta
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Moldova
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Morocco
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The Netherlands
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North Macedonia
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Norway
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Northern Ireland
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Oman
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Poland
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Portugal
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Romania
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Russia
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Rwanda
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Saudi Arabia
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Scotland
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Serbia
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Slovenia
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Somalia
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Slovakia
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South Korea
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Spain
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Sweden
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Switzerland
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Tahiti
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Tunisia
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Turkey
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Ukraine
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United Arab Emirates
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United States
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Uzbekistan
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Wales
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Futsal

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Domestic Leagues

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Club teams

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Handball

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National teams

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Club teams

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Rugby Union

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National teams

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Club teams

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Rugby League

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Weightlifting

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Volleyball

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National teams

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Club teams

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Wheelchair power hockey

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Wrestling

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References

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  1. ^ a b c d e f Staff (24 Apr 2014). "Macron who? Bolton Wanderers' new stadium sponsor is one of Europe's top sportswear companies". The Bolton News.
  2. ^ https://www.youtube.com/watch?v=WN-R1pVo94M [bare URL]
  3. ^ a b "BWFC strike stadium and kit deal with Macron" (Press release). Bolton Wanderers. 25 Apr 2014.
  4. ^ "Gianluca Pavanello". Bloomberg. Retrieved 12 Feb 2015.
  5. ^ "Francesco Bormioli, Macron SpA". Bloomberg. Retrieved 12 Feb 2015.
  6. ^ "Macron ще облича националните отбори по футбол на България".
  7. ^ "No More Adidas - Georgia Sign Macron Deal".
  8. ^ "No More Nike - Macron Slovakia 2024-25 Home & Away Kits Released".
  9. ^ "Novo uniforme da arbitragem da CBF é lançado em parceria com a Macron".
  10. ^ "MACRON NUOVO PARTNER TECNICO DEL CANON SPORTIF DE YOUNDÉ".
  11. ^ "Accrington Stanley Sign New Kit Deal with Macron - No More Adidas".
  12. ^ "No More Avec - Bradford City Announce Macron Deal".
  13. ^ "Dinamo Batumi Sign Macron Deal to Celebrate Centenary - No More Errea".
  14. ^ "Dee sign with Macron". 14 January 2019.
  15. ^ "Motherwell confirm deal with Macron". 28 April 2014.
  16. ^ "Queen's Park: New kit supplier". 20 June 2022.
  17. ^ "St Johnstone 19-20 Home and Away Kits Revealed".
  18. ^ No More Adidas: Osasuna Signs Macron Kit Deal
  19. ^ "Basel to Leave Adidas for Macron After 10 Years".
  20. ^ "FC Thun 19-20 Home & Away Kits Released".
  21. ^ "CT United". www.ctunited.com.
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