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Proud (2 Chainz song)

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"Proud"
Single by 2 Chainz featuring YG and Offset
from the EP The Play Don't Care Who Makes It
ReleasedMarch 6, 2018
Genre
Length3:54
Label
Songwriter(s)
Producer(s)
2 Chainz singles chronology
"Flirt"
(2018) 		"Proud"
(2018) 		"Hardaway (Remix)"
(2018)
YG singles chronology
"Suu Whoop"
(2018) 		"Proud"
(2018) 		"Bool"
(2018)
Offset singles chronology
"Ahora Dice (Real Hasta La Muerte Remix)"
(2018) 		"Proud"
(2018) 		"Wait"
(2018)
Music video
"Proud" on YouTube

"Proud" (stylized in all caps) is a song by American rapper 2 Chainz featuring American rappers YG and Offset. It was sent to urban contemporary radio on March 6, 2018 as the lead single from 2 Chainz's EP The Play Don't Care Who Makes It (2018).[1] The song was produced by T-Minus and Vaiyeh.

Composition

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The production contains "a few plaintive synth squiggles" with a snare and hi-hat beat,[2] while lyrically the rappers reflect on their separate upbringings and relationships with their mothers.[2][3] 2 Chainz details spending his childhood in a crime-ridden neighborhood with his mother in the first verse.[2] It is respectively followed by verses from YG and Offset,[2][3] the latter of whom performs in melodic, Auto-Tuned vocals[2] and praises his mother for teaching him how to make money.[3] The three rappers interpolate lyrics from the chorus of the song "My Momma" by Future featuring Wiz Khalifa, especially the line "My momma ain't raise no ho".[3]

Critical reception

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Aron A. of HotNewHipHop gave a positive review, writing "YG and Offset bring some fire verses through for the highlight of 2 Chainz latest project. On 'PROUD,' 2 Chainz brings T-Minus to handle the sleek production. The three emcees come through with fire and completely demolish their verses. While the project might only be four songs, 'PROUD' defintely [sic] stands out on the tracklist."[4] Mehan Jayasuriya of Pitchfork wrote that "2 Chainz's guests never get the best of him on 'Proud,' a song that balances toughness, humor, street savvy, and genuine affection. It's hard to imagine another rapper landing the kind of trap song you could bring home to mom."[2]

Music video

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An official music video was filmed on March 9, 2018[5] and released on March 27, 2018. Directed by 2 Chainz and Howard Ross and filmed in Atlanta,[6][7] it features appearances from the rappers' mothers, who dress like them, lip-sync their verses and dance along with them in various neighborhoods.[7][8][9][10][11] 2 Chainz's mother wears Gucci sneakers,[10][12] a gold "Tru" necklace, gold-tinted Tom Ford Olivier shades[13] and a bandana,[14] as she poses next to a classic muscle car.[11][14] YG's mother wears a red jacket,[13][14] red bandana around her neck,[10][12][13][14] high black socks, black loafers[14] and dark red lipstick.[13] Offset's mother appears inside a trap house, wearing tinted glasses[14] and a heavy gold "Offset" chain[13] and counting stacks of cash.[10][11][13] The clip also shows people holding up signs with the song's lyrics, like "My Momma Ain't Raise No Ho" and "I'm Just Tryna Make My Momma Proud."[11][12] The rappers and their mothers come together in the ending in front of the burned down house.[10]

Live performances

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On May 10, 2018, 2 Chainz and YG performed the song on Jimmy Kimmel Live!, with their mothers appearing onstage alongside them.[15]

Charts

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Chart (2018) Peak
position
US Billboard Hot 100[16] 96
US Hot R&B/Hip-Hop Songs (Billboard)[17] 43
US Rhythmic (Billboard)[18] 34

Certifications

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Region Certification Certified units/sales
United States (RIAA)[19] Gold 500,000‡

‡ Sales+streaming figures based on certification alone.

References

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  1. ^ "Urban/UAC Future Releases". All Access. Archived from the original on March 2, 2018. Retrieved March 17, 2024.
  2. ^ a b c d e f Jayasuriya, Mehan (February 12, 2018). ""Proud" [ft. YG & Offset]". Pitchfork. Retrieved 17 March 2024.
  3. ^ a b c d Fu, Eddie (February 10, 2018). "2 Chainz's New Song "PROUD" Interpolates A Track From Future's Album 'Honest'". Genius. Retrieved 17 March 2024.
  4. ^ A., Aron (February 8, 2018). "2 Chainz Comes Together With YG & Offset On "PROUD"". HOT. Retrieved 17 March 2024.
  5. ^ "2 Chainz, YG, & Offset Shoot 'Proud' Video With Their Moms". Rap-Up. March 9, 2018. Retrieved 17 March 2024.
  6. ^ Maicki, Salvatore (March 28, 2018). "2 Chainz shares new video for "Proud"". The Fader. Retrieved 17 March 2024.
  7. ^ a b Daramola, Israel (March 28, 2018). "Video: 2 Chainz – "Proud" (ft. YG & Offset)". Spin. Retrieved 17 March 2024.
  8. ^ Goddard, Kevin (March 27, 2018). "2 Chainz, YG & Offset's Mothers Star In New Video "Proud"". HotNewHipHop. Retrieved 17 March 2024.
  9. ^ Breihan, Tom (March 28, 2018). "2 Chainz – "Proud" (Feat. YG & Offset) Video". Stereogum. Retrieved 17 March 2024.
  10. ^ a b c d e "Video: 2 Chainz feat. YG & Offset - 'Proud'". Rap-Up. March 27, 2018. Retrieved 17 March 2024.
  11. ^ a b c d "2 Chainz, YG, Offset Recruit Their Moms for 'Proud' Video". Rolling Stone. March 28, 2018. Retrieved 17 March 2024.
  12. ^ a b c Michael, Michael Love (March 28, 2018). "2 Chainz's Mom Rapping In His New Video 'Proud' Has Us Beaming". Paper. Retrieved 17 March 2024.
  13. ^ a b c d e f Cummings-Grady, Mackenzie (March 28, 2018). "2 Chainz, YG and Offset Transform Their Moms Into Rappers in Epic 'Proud' Video: Watch". Billboard. Retrieved 17 March 2024.
  14. ^ a b c d e f Mojica, Nick (March 28, 2018). "2 Chainz, Offset and YG Make Their Mommas "Proud" in New Video". XXL. Retrieved 17 March 2024.
  15. ^ "2 Chainz - Proud ft. YG (Live From Jimmy Kimmel Live!)". YouTube. May 10, 2018. Retrieved 17 March 2024.
  16. ^ "2 Chainz Chart History (Hot 100)". Billboard. Retrieved March 17, 2024.
  17. ^ "2 Chainz Chart History (Hot R&B/Hip-Hop Songs)". Billboard. Retrieved March 17, 2024.
  18. ^ "2 Chainz Chart History (Rhythmic)". Billboard. Retrieved March 17, 2024.
  19. ^ "American single certifications – 2 Chainz – Proud". Recording Industry Association of America.
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