Private Times...and the Whole 9! is the second album by American R&B recording artist Al B. Sure!, released on October 16, 1990, under Uptown Records with distribution handled by Warner Bros. Records. It was the final album by Sure! to be released under Uptown Records, and the second after In Effect Mode not to be distributed under Uptown's parent company MCA Records.
Though not as successful as his debut album In Effect Mode, Private Times achieved a level of popularity, making it to #20 on the Billboard 200 chart and #4 on the Top R&B/Hip-Hop Albumschart. Two singles reached the Top 5 on the R&B Singles chart; "Missunderstanding" reached #1, and "No Matter What You Do," a duet with Diana Ross, peaked at #4.
"No Matter What You Do" was included on Ross' internationally successful multi-platinum album "The Force Behind the Power," giving Sure! valuable exposure in Pan-Asian nations and across continental European territories. Prior to that time, Al B. Sure! hadn't had much visibility outside of the States.